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Parks Associates consumer and industry research covers the North American region through primary research and consumer surveys.

The reports and projects listed on this page all feature consumer and industry research applicable to the North American markets and can assist companies in or looking to enter this space with product planning, consumer preference, and marketing design. Contact Parks Associates for more information about our  research products and services.

JUMP TO: INDUSTRY RESEARCH CONSUMER RESEARCH

 

       
 
The Value Chain

CURRENT REPORTS

 

Digital Lifestyles: 2009 Outlook 1Q 09

Digital Lifestyles: 2008 Outlook 2Q 08

Digital Lifestyles: 2007 Outlook 1Q 07

FUTURE REPORTS*
 

Digital Lifestyles: 2010 Outlook 1Q 10

 


 

Access and Entertainment Services

CURRENT REPORTS

 

Addressable, Interactive Television Advertising in the U.S.  4Q 09

Set-top Boxes: Outlook  3Q 09

Broadband Services: Global Outlook  2Q 09

Television Services: The Global Outlook  2Q 09

Fixed-Mobile Convergence: Consumers and Business Models  1Q 09

Mobile Broadband: Beyond the Cell Phone  4Q 08

Television 2.0: The Industry Perspective 3Q 08

North American Broadband Market Update  1Q 08

Music to Consumers' Ears: Next-Generation Radio 4Q 07

IPTV: From Quadruple Play to Multiplay  2Q 07

FUTURE REPORTS
 

Broadband Value-added Services  1Q 10

Television Services: Global Outlook (Second Edition) 2Q 10

Broadband Services: Global Outlook (Second Edition) 2Q 10

Trends in Electronic Program Guide Development 2Q 10

Set-top Box and Residential Gateway Middleware 4Q 10


 

Digital Media

CURRENT REPORTS

 

Social Media & User-Generated Content  1Q 09

Internet Video: Direct-to-Consumer Services (Second Edition) 3Q 08

New Advertising Platforms and Technologies 1Q 08

Web 2.0 & the New Net 2Q 07

FUTURE REPORTS

 

Advertising Outlook: Shifting Dollars  1Q 10

Online Video Advertising Strategies & Results  1Q 10

Online Video and Broadband Service Provider Strategies  1Q 10

Trends in Digital Rights Management and Content Protection 1Q 10

Online Ad Metrics and Reporting 1Q 10

Downloadable Mobile Applications 2Q 10

Cloud Media and the “Digital Locker” 2Q 10

Trends in Behavioral and Contextual-Based Advertising 3Q 10


 

Mobiles and Portable

CURRENT REPORTS

 

Mobile Advertising: Analysis & Forecasts  2Q 09

Mobile Services: Global Outlook  2Q 09

Mobile Imaging: Platforms, Solutions and Services  4Q 08

Mobile TV: Analysis & Forecasts (Second Edition) 3Q 08

The New Frontier: Portable and Mobile Gaming 1Q 08

GPS: A Path to New Applications on Mobile Devices 2Q 08

Portable Multimedia Players: Analysis and Forecast, Second Edition 4Q 07

FUTURE REPORTS

 

Smartphones: Kings of Convergence?  1Q 10

Mobile Internet Devices: Uptake and Trends  1Q 10

Mobile Data: Analysis and Forecasts 1Q 10

Mobile Services: Global Outlook (Second Edition) 2Q 10

Mobile Computing Devices and Mobile Broadband 3Q 10

Fixed-Mobile Convergence: Consumers and Business Models (Second Edition) 3Q 10


 

Platforms and Networks

CURRENT REPORTS

 

Connected Home: Global Outlook  3Q 09

Home Networks for Consumer Electronics  2Q 09

Home Servers and Consumer Storage: Analysis and Forecasts 3Q 08

Enabling Solutions for a Rich Broadband Experience 2Q 08

Networks in the Home: The Global Service Provider Play 1Q 08

Next Generation DVD Players: Will History Repeat? 3Q 07

Mobile Broadband Wireless: Path toward 4G 2Q 07

FTTx and BPL: Analysis and Outlook 1Q 07

FUTURE REPORTS

 

Network-hosted Storage Solutions  1Q 10

Consumer Storage Opportunities  1Q 10

Trends in 3D TV 1Q 10

Connected Living Room: Web-enabled TVs and Blu-ray Players 2Q 10


 

Gaming

CURRENT REPORTS

 

Gaming ARPU: Games & the Service Provider  4Q 09

Networked Gaming: Driving the Future II  1Q 09

Virtual Worlds: the Internet of Avatars 4Q 08

Connected Consoles: Gaming, Media, and Beyond 3Q 08

Casual Gaming Market Update 3Q 07

Electronic Gaming in the Digital Home: Game Advertising 2Q 07

FUTURE REPORTS

 

Online Gaming: Global Outlook  1Q 10

Connected Game Console Update 2Q 10


 

Digital Health

CURRENT REPORTS

 

Electronic Medical Records: The Information Center of Connected Care  1Q 10

Wireless Healthcare: Analysis and Forecasts  4Q 09

Disease Management Industry and High-Tech Adoption  1Q 09

Executive Update: Enhancing Diabetic Care through Intelligent Medical Devices  4Q 08

Taking Care of the Elderly through Digital Technologies 3Q 08

Executive Update: CMS Demonstration Projects and Government Reimbursement Policies 1Q 08

Connected Medical Devices: Analysis & Forecasts 1Q 08

Executive Brief: Sensor Technology for Home Health Applications 4Q 07

Digital Health in Western Europe and Canada 3Q 07

Executive Brief: Home Health Monitoring for Heart Failure Patients 2Q 07

FUTURE REPORTS

 

Delivering Quality Healthcare to the Digital Home: 2010 Update 2Q 10


 

Home Systems

CURRENT REPORTS

 

Residential Energy Management: Company, Alliance and Technology Profiles  2Q 09

Home Systems: Home Security Update  1Q 09

Aftermarket Entertainment: Universal Remote Controllers (Second Edition) 2Q 08

High-end Entertainment Systems: Analysis and Forecasts 1Q 08

Opportunities for Wireless & Powerline Controls 4Q 07

Home Systems: Home Controls Update 2Q 07

Home Systems: Home Security 2Q 07

Digital Home Services: Carriers, Retailers, and the Customer 2Q 07

Aftermarket Entertainment: Universal Remote Controllers 1Q 07

FUTURE REPORTS

 

Entertainment Networks & High-end Media Servers  1Q 10

Home Controls and Systems 2009  1Q 10

Home Controls and Systems 2010 3Q 10

Home Security 2010 3Q 10


 

Digital Home Customer Support

CURRENT REPORTS

 

Digital Home Tech Support: Analysis and Forecasts  2Q 09

FUTURE REPORTS

 

Retailers and Support Services: Analysis and Forecasts  1Q 10

Service Providers and Support Services: Analysis and Forecasts  1Q 10

Enhancing Support to Mobile Devices 2Q 10

Managing Service Provider Support Costs 3Q 10


 


Residential Energy Management**

CURRENT REPORTS

 

Energy Savings and Utility Activities Around the World  4Q 09

AMI Fact Book  3Q 09

Residential Energy Management: Company, Alliance and Technology Profiles  2Q 09

 

FUTURE REPORTS

 

Forecasts for the Deployment of AMI and the Adoption of Energy-saving Products and Services  4Q 09

AMI Fact Book, Volume II  4Q 09

 

schedule subject to change
** part of the Residential Energy Management Project

 

   

This study tracks and analyzes the decision-making process, from interest to actual purchase, for consumers across 40 CE products in 27 categories.

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This study continues Parks Associates' successful research into the gamer segments, covering all consumer aspects of the gaming domain.

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This project examines consumer perspectives on a variety of mobile and portable devices. It examines emerging trends in adoption, use of mobile devices and services, and mobile convergence.

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National Technology Scan is Parks Associates’ annual nationwide survey. It provides an accurate picture of current adoption levels, demand, and the size of the total available market, with comparative analysis of past adoption levels and overall trending patterns. Such data are crucial for strategic planning and in forecasting sales and revenues for product lines and services.

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Parks Associates’ Multifamily Residences research project assesses the market for systems and services offered by developers and managers of multifamily residential units (MDUs or Multiple-Dwelling Units).

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This primary consumer survey provides a quantitative assessment of the market for digital home technical and customer support services. Specifically, it will examine digital lifestyles products and services currently in use, determine where opportunities exist in troubleshooting problems, providing break/fix services, and enabling proactive automated solutions for consumers at home.

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Parks Associates’ Digital Media Evolution study assesses the market demand for combined features and services for tomorrow’s digital media devices. Understanding the features and services consumers want in digital devices and future purchase intentions is critical to any company seeking to increase product and service revenues.  This project quantifies the consumer demand for new consumer electronics feature and service combinations. 

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Consumers have a variety of options available to them for television services, Internet, and communications. What entertainment and communications features are critical today for differentiation and revenue generation, and which are must-have features to implement in the near future?

This study examines consumer sentiment for current services – including bundles – and interest in advanced features that may include IPTV, interactive TV, video-on-demand, and blended communications and entertainment experiences.

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Parks Associates’ Multifamily Residences research project assesses the market for systems and services offered by developers and managers of multifamily residential units (MDUs or Multiple-Dwelling Units).

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This study covers all consumer aspects of the gaming domain, including gamer habits and expenditure on different hardware platforms (PC, console, set-top box, portable gaming device, and mobile phone), online gaming vs. offline gaming activities, and engagement and interest in different connected gaming offerings such as online console gaming, massively multiplayer online gaming, mobile gaming, virtual worlds, and free-to-play games.

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This project examines the decision-making process of today’s consumers and key factors that trigger or inhibit purchasing. This survey of consumers provides greater definition and measurement of purchase intentions as well as key barriers to technology adoption.

The analysis measures the impact of information resources and word-of-mouth endorsements, explains the research and evaluation steps for a product purchase, and links the purchase decision steps into an evaluative metric that identifies critical steps. Equipped with this information, manufacturers, retailers, and marketers can better position and market their products for consumer purchase. More Info

 
   

 

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