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WHAT IS A PRIMARY PERSPECTIVE? VALUE OF A PRIMARY PERSPECTIVE
A Primary Perspective is a compilation of primary consumer data derived from a variety of primary research studies we have fielded over the years. Through Primary Perspectives, we pull data from several primary consumer studies in order to examine specific topics relevant to your business. Unlike our standard research reports which combine data from various sources, Primary Perspectives offer cuts exclusively from our primary consumer studies.

Primary Perspectives take the relevant data from our corpus of primary research to provide a single resource for the consumer demand and industry trends for a key emerging market in the digital value chain.
Current PRIMARY PERSPECTIVES

Advanced Entertainment Households
Table of Contents - Purchase Report Online
This primary perspective provides a demographic and technographic profile of consumers that are using digital video, music, and imaging applications. It details device ownership, usage patterns, and household characteristics for each segment considered. Moreover, it provides insight into how these consumers are and what is driving adoption.
   Author: John Barrett, Director of Research

Matching Service Combinations to Consumer Segments
Table of Contents - Purchase Report Online

One of the most widely discussed (and poorly understood) strategies for attracting and retaining broadband subscribers is offering “bundled services.” This report leverages Parks Associates’ past consumer data with new data collected in early 2004 to provide an unparalleled analysis of the specific service combinations and pricing strategies that will appeal to a myriad of consumer segments.
   Author: Parks Associates

Complexity & Customer Satisfaction in the Networked Home
Table of Contents - Purchase Report Online

This project features primary research findings from surveys conducted over the past 12 months among broadband households with a data network. It provides perspective and analysis on customer service issues related to the deployment of home networks by identifying “needy” consumers, examining the relationship between complexity and customer satisfaction, and quantifying the impact of satisfaction on brand loyalty.
   Author: Kurt Scherf, Vice President, Principal Analyst
 

past PRIMARY PERSPECTIVES
E-Enabled Home Security
  Table of Contents

As personal and property security and safety concerns continue to rise among U.S. consumers, companies from a broad range of fields are now addressing the home security market with "e-enabled" applications. From two-way connectivity to remote access to home security systems, this report examines emerging trends in home security services from the consumer perspective using a recent survey of more than 10,500 U.S. Internet households. It examines home security and home management ownership and use and probes consumer interest in emerging home security applications.

A Profile of Today’s Home Network Owner
  Table of Contents
Drawn from a survey of more than 10,500 U.S. Internet households, this report offers a detailed examination of the early home network adopter. From demographic characteristics such as age, annual household income, and presence of children in the home, to technology-specific characteristics such as desktop and laptop PC ownership, types of networking technology deployed, and primary network applications, A Profile of Today’s Home Network Owner provides the most detailed analysis of home network adopters to date.

Consumer Demand for Mobile Data Services
  Table of Contents
Service providers are hoping to move up the value chain and begin offering more content and network applications to their subscribers. The objective is to use advanced service offerings to increase both the number of subscribers and the average revenue per user (ARPU). Whether this strategy succeeds will be largely determined by consumer demand for mobile data connectivity and the services that this platform makes possible. The purpose of this report is to assess consumer interest in and demand for mobile data services.

PC-Based Digital Entertainment in the Internet Home 
  Table of Contents
Parks Associates’ new study, examining the current role and future outlook of digital entertainment in a residential setting, will utilize data recently collected from Internet surveys of 10,500 Internet households, including 4,500 narrowband and 6,000 broadband subscribers. 
Read the press release Internet Households Highly Interested in Networking Digital Entertainment Content.

 

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