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Reports
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Purpose:
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This quarterly tracking service
provides unit sales, revenues, and current market
share estimates for the digital photo frame
market. These key numbers are derived from direct interviews
with photo frame manufacturers and retailers and are updated
every three months.
In addition, this research service
provides updates and assessment of key trends, player
profiles, channel distribution, and forecasts (N. America,
Western Europe, and Asia/Pacific) for digital photo frames.
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Key Issues:
 The market landscape for
Digital Photo
Frames (DPF) has changed significantly over the past several
quarters and shows promising signs of growth for the future.
Parks Associates began tracking this marketplace in 2005 to
plot the course of this emerging category. This service
provides updates on a regular basis regarding the entry of
new vendors, new technologies, and the rising consumer
demand for these products.
Since 2005, Parks Associates has
developed relationships with leading manufacturers and
retailers of digital photo frames. We continue to interview
players in this product category and conduct primary
consumer research.
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Research
Deliverables:
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Market Overview and Tracking Service
The Market Overview report of the digital
photo frame industry provides
insight into developments of the past year. In subsequent
quarters, Market Updates analyze new
developments among retailers and vendors and provide updated
market outlook and forecasts.
Consumer Data
This service also includes consumer
data that provides an
understanding of consumer attitudes, preferences, and
intentions regarding digital photo frame ownership.
Consumer
data are derived from
Digital Media Evolution (Q4
2008), The Changing Consumer Electronics Purchase Process
(Q4 2008), Entertainment 2.0 in Europe (Q4 2008),
and Consumer Decision Process (Q2 2009).
Consumer data:
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Number of units owned and intent to purchase in the near
future
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Demographics of high intenders
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When acquired and occasion of acquisition
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Screen size, brand
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Where purchased and price paid
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Satisfaction (or reason for dissatisfaction)
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Interest in potential features (accompanying music, view
videos/TV, other)
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What's Included: |
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Market Trends
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General direction of the industry as seen by
manufacturers, consumers, and retailers
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Most notable changes in pricing, product features, and
consumer satisfaction
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Market inhibitors which must be addressed by vendors and
retailers
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Channel Dynamics
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Types of channels providing digital photo frames
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Positioning of products at retail
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General response to the category from retailers
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Vendor Profiles |
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Profiles of major players, including products offered,
channel positioning, and distinctive competency
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Relative success in the space
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Product positioning: premium, discount, pro-sumer, etc.
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Feature differences among brands and models
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Estimate of current global market share of the leading
vendors
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Market Forecasts
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Forecast of average selling price and units of category
(2009 to 2013)
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Demand curve analysis model comparing Digital Photo Frame
adoption to adoption of digital cameras, MP3 players,
digital TVs and portable media players
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Regional forecasts include N. America, Western Europe, and
Asia/Pacific
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Country forecasts include U.S., Canada, U.K., France,
Germany, and China
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