SECURITY PROVIDERS EXPANDING THEIR OFFERINGS
With U.S. residential security markets heading towards maturation,
many security system providers (18,000 U.S. dealers) seek to expand their
offerings. At the same time, manufacturers of home systems, lighting
controls, appliance controls, energy management systems, entertainment
systems and advanced PCs seek non-traditional channels to increase their
sales opportunities.
A MUTUAL OPPORTUNITY FOR MANUFACTURERS AND DEALERS?
It may be, but what remains unclear for the home systems manufacturers
is which segments of the 18,000 low-voltage security dealers present
business opportunities for the home systems market. Security dealers need
to understand which products will result in sales with good margins. A
serious business risk exists as a result of the costs of training, the
costs of market demand, and the cost of making successful investments.
ANSWERING THE QUESTION: WHERE IS THE FIT?
To answer this critical question, Parks Associates is working with
SDM Magazine, the largest magazine serving security dealers and
manufacturers, to complete two surveys of security dealers during 2006.
These surveys, coupled with Parks Associates’ 20 years of experience in
home systems, provide valuable and needed guidance to manufacturers and
dealers for navigating their markets as their businesses evolve.
SUMMARY OF PROJECT DELIVERABLES
Advancing Home Systems via Security Channels will show you
which security dealers to target for your products and allow dealers to
understand the terms required for success. You will receive …
- All data from two surveys
- A detailed report including a segmentation of the US security dealer
- Detailed findings of the business and product practices of US
security dealers
- A webcast of results in PowerPoint presentation format
- Two hours of consulting time with Parks Associates’ analysts to
determine exactly how the data applies to your business
BENEFITS OF A “TWO-FER”: PROVIDES GUIDANCE ON POTENTIAL OFFERINGS
Parks Associates knows that manufacturers and security dealers need to
evolve their channels and offerings. Determining where and how to start
means the difference between success and mediocrity. To obtain this level
of insight demands two surveys: knowledge gained from the first will help
Parks Associates’ shape the second survey to provide guidance of maximum
value to both dealers and manufacturers.
Advancing Home Systems via Security
Channels:
A Two-Phase Survey of U.S. Security Dealers Providing Strategic Guidance
PURCHASE BY JUNE 30, 2006 AND RECEIVE ALL SURVEY RESULTS
Buy this package by June 30, 2006 and receive results from both
surveys.
Survey I – Characterizing the Security Dealer Channel (June 2006)
Survey II – Quantifying Low-Voltage Opportunities in the Security
Dealer Channel (Fall 2006)
For More Information on this project, including costs, contact
972-490-1113 or
sales@parksassociates.com.
| Advancing Home
Systems via Security Channels: A Two-Phase Survey of U.S. Security
Dealers — Providing Strategic Guidance |
| Survey I
Outline – June 2006 – 250+ Low Voltage/Security Dealers
|
1. Dealer Firmographics &
Characteristics
- Number of employees, annual revenue
- Type of business locations operated
- Publications read; trade shows attended
- Sources of information relied upon for product/technology
selection
- Affiliations with national organizations e.g. ADT Systems,
Brinks
2. Products/Brands Offered/Installed
- Intercom and/or telephone systems
- CCTV systems
- Low-voltage wiring/structured wiring
- Controls: HVAC, Lighting, Integrated (those that control
multiple systems)
- Security (Alarm) Systems and Monitoring Services
- Fire Protection Systems
- Audio systems
- Home Theaters
- Direct Broadcast Satellite systems
- Home PC Networks (excluding structured wiring)
- Web Cams/IP Video cameras
- “No-New-Wires” Home Networks (e.g., Wireless, Phone Line,
Electrical)
- Power Quality/Surge Protection
3. Details for Key Product Categories: Controls, Home Theater,
Multi-room Audio, and Security
- Revenue mix
- Average revenue per installation by key product category; %
hardware vs. installation
- Top brands installed
- Dealer’s source of supply
- Category-specific topics, e.g. number audio zones,
technologies employed for security systems, control system
applications, etc.
- Dealer's influence over Brand Selection
4. 2006 Business Outlook
|
| Survey
II Outline – Fall 2006 – 250+ Early Adopter/Early Majority Low
Voltage/Security Dealers |
A survey of early adopter and
early majority low voltage security dealers driven by …
- Client requirements
- The mission to achieve a deep understanding about doing
business in home systems with leading edge dealers based on
insights from Survey I
- Knowledge within Parks Associates of key inflection points and
the security industry
|
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