E-mail
Press Inquiry

Not available as part of the Client Service program

GDL: Entertainment 2.0 in Europe

Entertainment services in Europe provide a unique challenge to marketers throughout the world. The continent consists of many disparate markets which often do not behave like their neighbors. This study offers a deep look into the TV habits of Europeans.

Entertainment 2.0 in Europe consists of:

1. Secondary profiles of the top 5 European markets (U.K., France, Germany, Spain and Italy), including income, population, broadband penetration and service provider environments
2. Online consumer surveys of 5,000 heads of broadband households (1,000 in each country)

Request More Information

• DVDs
• Internet downloads of movies, TV programs and videos
• Video-on-Demand
• DVRs/PVRs
• Future TV features
• High-Definition TV services
• Digital home products and services

Questions Answered

Movies and Videos
Spending mix: As consumers decrease spending on DVDs, will their spending for downloads (electronic sell through) increase?
Internet video: What are the barriers to greater consumption of online video?
Purchase decision process: What is the decision process that prompts consumers to buy versus rent DVDs or movie downloads?
Unauthorized copying: What are the three-year trends for unauthorized copying and peer-to-peer usage in Europe?

Video-on-Demand
Current habits: What are the genres, frequencies and interests in VOD offerings today?
Advertising support: How willing are consumers to watch ad-supported VOD?
First-run movies: Will consumers pay a premium for day and date releases on VOD?

Video Services
HD: What is the value of high definition to European households?
Churn and Satisfaction: How likely are consumers to switch service providers, and what features will prompt them to do so?
Habits: What is the frequency that consumers watch broadcast, VOD and DVR content?

New TV Features
Compelling features: What is the value of widgets, communication, video search, VOD, gaming and “DVR in the cloud” features?
New revenue: Which features are consumers willing to spend more on?

Request More Information

Global Digital Living™ II
In 2007, Parks Associates completed its second major global survey, Global Digital Living II. This project identifies the market potential for technology products and services in Asia/Pacific, Australia, the Americas, and Western Europe. This project features a “global opportunity map” outlining the best opportunities as well as the highest barriers to product deployment.

Core Research Strategy
Global Digital Living™ II includes two research components for each of the thirteen nations: consumer research and secondary data profiling demographics, device and service take rates, service provider profiles, regulatory environment and network infrastructure.

Topics Covered

• Digital Media Habits – how are consumers using, creating, and sharing digital media;

• Platforms & Peripherals – how are electronic devices being used by consumers;
• Blended & Bundled Services – what services & features do consumers seek and how strong is the demand; and,
• Piracy & Movies – how will the shift to digital distribution and formats impact the market for movies and TV programs.

GDL II provides an international comparison of

• Digital Media Habits – how are consumers using, creating, and sharing digital media;
• Platforms & Peripherals – how are electronic devices being used by consumers;
• Blended & Bundled Services – what services & features do consumers seek and how strong is the demand; and,
• Piracy & Movies – how will the shift to digital distribution and formats impact the market for movies and TV programs.

Benefits
Global Digital Living™ II provides baseline information to support product and marketing recommendations, as well as specific recommendations that will aid the decision-making process. Specifically, this research provides your company with a quantified assessment and understanding regarding:

• Consumer preferences for Blue Ray vs. HD DVD
• Product ownership of TVs, home theaters, digital photo frames, and related devices
• The demand and key features for home control services
• Where consumers currently obtain movies and TV programs, the amount of pirated content in use and how much money is currently spent on TV programs and movies
• How the market for movies & TV programs is shifting
• How often and why consumers copy video
• How the use of same-day digital film distribution would impact consumer piracy and movie consumption overall
• The potential to use advertising and other revenue models to combat piracy
• User-generated content storage, printing,  and sharing habits
• The most appealing new features for bundled/blended services
• The impact service blending will have on the demand for bundled services
• Consumer acceptance of new platforms for video services
• What price points will maximize revenues and how much revenue can be generated through digital video distribution
• How platforms and content genres impact the appeal of digital video distribution

Request More Information

Purchase Options: By Country | By Region | The Complete GDL™ Project

Global Digital Living™ provides companies a unique opportunity to view and analyze survey findings of potential customers in thirteen countries (China, Taiwan, India, Japan, South Korea, Australia, United States, Canada, United Kingdom, France, Germany, Italy, and Spain) spanning four continents (Asia, Australia, North America and Europe) for a fraction of the cost. See Survey Sizes

Participants will gain the first insight into cultural, political and geographic trends in the adoption of consumer electronics products and services. In short, Global Digital Living™ provides participants the opportunity to quickly and cost effectively test market adoption before investing in costly multinational product rollouts.

By Region — North America; Asia/Australia ; Europe

Deliverables for a Regional Package include all the Country Deliverables for each country in that region as well as the following:

The Complete GDL™ Project

The Complete GDL™ Package includes all deliverables from all 13 countries as well as the following:

** The GDL™ Executive Summary and Index are available for separate purchase.

For more details: Contact Parks Associates at sales@parksassociates.com or call 972-490-1113.
 

Ecommerce activities are the most common monthly Internet activities after sending/receiving email:

U.K.: online shopping—79%
Spain: online banking—64%
Italy: online shopping—55%
Germany: online shopping—77%
France: online shopping—73%
Canada: banking online—74%
U.S.: online shopping—75%

China and South Korea Show Mature Markets for MP3 Players
When it comes to watching movies, Americans prefer to stay at home while Europeans prefer the cinema

Lower Prices for Music Subscription Services Key to Adoption

Four million U.S. households are now using digital video cameras and editing software every month to create movies at home

Online gaming an activity of gender equality in Asia

Wi-Fi Surpasses Ethernet for Home Networking

Music piracy more common in Canada
 

How does it work?
Sponsors share the expenses of the research with other companies seeking the same sort of information and, as an added bonus, can modify survey questions and attend focus groups when applicable. Other Multiclients

What has been done in the past?
Check out our Archived Multiclients

Subscribe to PARKS POINTS  |  View FAST FACTS
© 1998-2008 Parks Associates. All rights reserved  |  CONTACT PARKS 1-800-PARKS11 or 972-490-1113
    Design: FigDesign  |  Browse Parks Associates Industry Reports