Entertainment 2.0 in Europe quantifies the new spending on digital content and levels of interest in new services and features. It provides a roadmap for new entrants and existing incumbents to develop successful strategies and offerings to consumers.

This project includes surveys of consumers in the following countries: U.K., France, Germany, Spain, and Italy.

KEY TOPICS

• TV features that increase customer satisfaction and loyalty
• Role of home networking in the television experience
• Features that could trigger churn from one carrier to another
• Consumer expectations and the role of service providers in content storage and management
• Price points for “over the top” (Internet) video on a TV platform

Questions Answered

Movies and Videos
Spending mix: As consumers decrease spending on DVDs, will their spending for downloads (electronic sell through) increase?
Internet video: What are the barriers to greater consumption of online video?
Purchase decision process: What is the decision process that prompts consumers to buy versus rent DVDs or movie downloads?
Unauthorized copying: What are the three-year trends for unauthorized copying and peer-to-peer usage in Europe?

Video-on-Demand
Current habits: What are the genres, frequencies and interests in VOD offerings today?
Advertising support: How willing are consumers to watch ad-supported VOD?
First-run movies: Will consumers pay a premium for day and date releases on VOD?

Video Services
HD: What is the value of high definition to European households?
Churn and Satisfaction: How likely are consumers to switch service providers, and what features will prompt them to do so?
Habits: What is the frequency that consumers watch broadcast, VOD and DVR content?

New TV Features
Compelling features: What is the value of widgets, communication, video search, VOD, gaming and “DVR in the cloud” features?
New revenue: Which features are consumers willing to spend more on?

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Since 2005, Parks Associates has completed global research providing information on

• adoption rates for digital devices
• forecasts for the demand of digital devices
• consumer attitudes toward technology
• adoption rates for high-end TVs, home theaters, and home security systems
• adoption rates for pay-TV and bundled services

The Global Digital Living projects provide secondary data profiling demographics, device and service take rates, service provider profiles, regulatory environment, and network infrastructure. Important to each national profile is an understanding of the service provider infrastructure, degree of service provider competition, and availability of options when subscribing to services.

Our Global Research identifies the market potential for technology products and services in specific regions and results in a “global opportunity map” outlining the best opportunities as well as the highest barriers to product deployment. This series of international studies to understand the global marketplace for digital technology products features...

• International consumer surveys

• Global secondary research about the “state of the market”

• Ownership, penetration, adoption, subscriptions, perceptions, usage habits, and trends

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Global Digital Living™ II
In 2007, Parks Associates completed its second major global survey, Global Digital Living II. This project identifies the market potential for technology products and services in Asia/Pacific, Australia, the Americas, and Western Europe. This project features a “global opportunity map” outlining the best opportunities as well as the highest barriers to product deployment.

Core Research Strategy
Global Digital Living™ II includes two research components for each of the thirteen nations: consumer research and secondary data profiling demographics, device and service take rates, service provider profiles, regulatory environment and network infrastructure.

Topics Covered

• Digital Media Habits – how are consumers using, creating, and sharing digital media;

• Platforms & Peripherals – how are electronic devices being used by consumers;
• Blended & Bundled Services – what services & features do consumers seek and how strong is the demand; and,
• Piracy & Movies – how will the shift to digital distribution and formats impact the market for movies and TV programs.

GDL II provides an international comparison of

• Digital Media Habits – how are consumers using, creating, and sharing digital media;
• Platforms & Peripherals – how are electronic devices being used by consumers;
• Blended & Bundled Services – what services & features do consumers seek and how strong is the demand; and
• Piracy & Movies – how will the shift to digital distribution and formats impact the market for movies and TV programs.

Benefits
Global Digital Living™ II provides baseline information to support product and marketing recommendations, as well as specific recommendations that will aid the decision-making process. Specifically, this research provides your company with a quantified assessment and understanding regarding:

• Consumer preferences for Blu-ray vs. HD DVD
• Product ownership of TVs, home theaters, digital photo frames, and related devices
• The demand and key features for home control services
• Where consumers currently obtain movies and TV programs, the amount of pirated content in use and how much money is currently spent on TV programs and movies
• How the market for movies & TV programs is shifting
• How often and why consumers copy video
• How the use of same-day digital film distribution would impact consumer piracy and movie consumption overall
• The potential to use advertising and other revenue models to combat piracy
• User-generated content storage, printing,  and sharing habits
• The most appealing new features for bundled/blended services
• The impact service blending will have on the demand for bundled services
• Consumer acceptance of new platforms for video services
• What price points will maximize revenues and how much revenue can be generated through digital video distribution
• How platforms and content genres impact the appeal of digital video distribution

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Purchase Options: By Country | By Region | The Complete GDL™ Project

Global Digital Living™ provides companies a unique opportunity to view and analyze survey findings of potential customers in thirteen countries (China, Taiwan, India, Japan, South Korea, Australia, United States, Canada, United Kingdom, France, Germany, Italy, and Spain) spanning four continents (Asia, Australia, North America and Europe) for a fraction of the cost. See Survey Sizes

Participants will gain the first insight into cultural, political and geographic trends in the adoption of consumer electronics products and services. In short, Global Digital Living™ provides participants the opportunity to quickly and cost effectively test market adoption before investing in costly multinational product rollouts.

By Region — North America; Asia/Australia ; Europe

Deliverables for a Regional Package include all the Country Deliverables for each country in that region as well as the following:

The Complete GDL™ Project

The Complete GDL™ Package includes all deliverables from all 13 countries as well as the following:

** The GDL™ Executive Summary and Index are available for separate purchase.

For more details: Contact Parks Associates at sales@parksassociates.com or call 972-490-1113.
 

Ecommerce activities are the most common monthly Internet activities after sending/receiving email:

U.K.: online shopping—79%
Spain: online banking—64%
Italy: online shopping—55%
Germany: online shopping—77%
France: online shopping—73%
Canada: banking online—74%
U.S.: online shopping—75%

How does it work?
Sponsors share the expenses of the research with other companies seeking the same sort of information and, as an added bonus, can modify survey questions and attend focus groups when applicable. Other Multiclients

What has been done in the past?
Check out our Archived Multiclients

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