Parks Associates started following the development of residential gateways in 1995. Since that time, the residential gateway has evolved beyond its initial conceptual stage. However, many strategic issues have yet to be addressed, including gateway definitions, technical standards, physical formats, functionality, modularity, price points, service aggregation, etc., in order to ensure a robust market for gateway products. In addition, there is little evidence that the development of residential gateways is consumer-driven. So questions naturally arise: how can manufacturers/service providers sell gateways to consumers? What benefits do consumers want to get out of gateways? And what types of gateways will appeal most to consumers?

Back to Archived Multiclients  |  Back to Multiclients

Consumer Survey Analysis & Report

Table of Contents | List of Figures

1.0 Executive Summary 
   1.1 Importance of Bundled Services & Residential Gateways 
   1.2 Methodology 
   1.3 Primary Findings of Bundled Services & Residential Gateways 
      1.3.1 Electronic Components & Devices 
         1.3.1.1 Specific Electronics Ownership 
         1.3.1.2 Consumer Intentions to Purchase Specific Electronic 
                     Devices & Components in the Next 12 Months 
      1.3.2 General Home Systems & Warranties 
         1.3.2.1 Overview of Home Controls, Home Systems, and Warranties 
         1.3.2.2 Warranties and Maintenance Contracts 
         1.3.2.3 Programmable Thermostats 
         1.3.2.4 Remote Access and Control Capabilities 
         1.3.2.5 General Home Control Systems 
         1.3.2.6 Home Security 
         1.3.2.7 Interest in Home Control Services 
   1.4 General Home Services 
      1.4.1 Telephony 
         1.4.1.1 Number of Lines per Household 
         1.4.1.2 Subscriptions to Value-Added Telephony Services 
      1.4.2 Television 
         1.4.2.1 TV Ownership in U.S. Homes 
         1.4.2.2 Location of TVs within the Home 
         1.4.2.3 Cable & Satellite TV Subscriptions 
      1.4.3 PC Ownership 
         1.4.3.1 Number of PCs per Household 
         1.4.3.2 Location of PCs within Household 
         1.4.3.3 Features of Primary Household PC 
         1.4.3.4 Interest in Purchasing a New PC in the Next 12 Months 
      1.4.4 Home Network Deployment 
         1.4.4.1 Current Ownership of Home Networks Among U.S. Households 
         1.4.4.2 Types of Home Networks Deployed in U.S. Homes 
         1.4.4.3 Distribution Channels for Deployed Home Networks 
         1.4.4.4 In-Home Networking Infrastructure (Cable & Phone Jacks) 
         1.4.4.5 Non-Networked Households Intentions to Purchase Home Networking 
         1.4.4.6 Technology Preferences Among Those Households Likely to Adopt
                     Home Networks 
      1.4.5 Residential Internet Service 
         1.4.5.1 Narrowband & Broadband Subscribers in the U.S. 
         1.4.5.2 Likelihood of Adopting Internet Services 
         1.4.5.3 Satisfaction Levels Among U.S. Internet Subscribers 
         1.4.5.4 Narrowband Subscribers' Interest in Upgrading to Broadband 
      1.4.6 Consumer Interest in Certain Broadband-Enabled Services 
         1.4.6.1 Using the RSFSM to Evaluate Consumer Interest in 
                     Broadband-Enabled Services 
         1.4.6.2 Video-on-Demand (VOD)
         1.4.6.3 Personal Video Recorders (PVRs) 
         1.4.6.4 Video-Calling Services 
         1.4.6.5 Remote Photo Printing Services 
         1.4.6.6 Photo Networking Services 
         1.4.6.7 Audio Networking Services 
         1.4.6.8 Device Synchronization Services 
         1.4.6.9 Voice-over-Broadband Services 
      1.4.7 Service Bundling 
         1.4.7.1 General Level of Comfort Among Consumers in Receiving 
                     Bundled Services from a Single Provider 
         1.4.7.2 Likelihood of Consumers Switching Service Providers for 
                     Bundled Services at Certain Price Points 
      1.4.8 Residential Gateways and Consumer Premised Equipment (CPE) 
         1.4.8.1 Percentage of New Broadband Subscribers Offered CPE Other 
                     than Broadband Modems 
         1.4.8.2 Take-Rate of CPE Offered to Broadband Subscribers 
         1.4.8.3 Consumer Preferences Among Devices That Can Manage 
                     Multiple Services in the Home 
         1.4.8.4 Consumer Perception of the PC's Reliability as a 
                     Multi-Service Control Device 
         1.4.8.5 Consumer Preferences Among RG Installers 

2.0 Methodology 

3.0 General Electronics Ownership 
   3.1 Current Ownership of Certain Consumer Electronics 
      3.1.1 Digital Video Devices (DVDs) 
      3.1.2 MP3 Players 
      3.1.3 Personal Digital Assistants (PDAs) 
      3.1.4 Game Consoles 
      3.1.5 Digital Cameras 
      3.1.6 Personal Video Recorders (PVRs) 
      3.1.7 Digital Video Cameras (DVCs) 
      3.1.8 Laptop Computers 
      3.1.9 Computer Printers 
   3.2 Consumer Intentions to Purchase Certain Electronics in the Next 12 Months 
      3.2.1 Consumer Intentions to Purchase a DVD Player in the Next 12 Months 
      3.2.2 Consumer Intentions to Purchase an MP3 Player in the Next 12 Months 
      3.2.3 Consumer Intentions to Purchase a PDA in the Next 12 Months 
      3.2.4 Consumer Intention to Purchase a Game Console in the Next 12 Months 
      3.2.5 Consumer Intention to Purchase a Digital Camera in the Next 12 Months 
      3.2.6 Consumer Intention to Purchase a PVR in the Next 12 Months 
      3.2.7 Consumer Intention to Purchase a Digital Video Camera in the Next 12 Months 
      3.2.8 Consumer Intention to Purchase a Laptop Computer in the Next 12 Months 
      3.2.9 Consumer Intention to Purchase a Computer Printer in the Next 12 Months 
   3.3 TV Ownership & Placement Within U.S. Homes 
      3.3.1 TV Ownership 
      3.3.2 Location of TVs Within the Home 
   3.4 Location of Telephone Jacks Within the Home 
   3.5 Location of Coax/Cable Jacks Within the Home 

4.0 General Home Systems and Warranties 
   4.1 Warranties/Maintenance Contracts 
      4.1.1 Topline Overview 
      4.1.2 Warranties/Maintenance Contracts for Large Appliances 
      4.1.3 Warranties/Maintenance Contracts for Small Appliances 
      4.1.4 Warranties/Maintenance Contracts for HVAC 
      4.1.5 Warranties/Maintenance Contracts for Pest Control 
      4.1.6 Warranties/Maintenance Contracts for all Appliances and HVAC 
   4.2 Interest in Appliance/HVAC Monitoring Warranty Service 
   4.3 Programmable Thermostats 
      4.3.1 Ownership of Programmable Thermostats 
      4.3.2 Consumer Use of Programmable Thermostats 
   4.4 Consumer Interest in Remote Access & Control Capabilities 
      4.4.1 Interest in Remote Access: Security Systems 
      4.4.2 Interest in Remote Access: Indoor Lights 
      4.4.3 Interest in Remote Access: Outdoor Lights 
      4.4.4 Interest in Remote Access: Security or Baby Cameras 
   4.5 General Home Control Systems 
      4.5.1 Ownership of General Home Control Systems 
      4.5.2 Ownership of Whole-House Central Control Systems 
      4.5.3 Primary and Secondary Uses of General Home Control Systems 
   4.6 Home Security Services 
      4.6.1 Home Security System Ownership 
      4.6.2 Subscriptions to Monitored Security Services 
   4.7 Consumer Interest in Specific Home Services 
      4.7.1 Interest in Remote Appliance Diagnostics Service 
      4.7.2 Interest in HVAC Monitoring Service 
      4.7.3 Interest in Energy Monitoring Service 
      4.7.4 Interest in Air Quality Monitoring Service 
      4.7.5 Interest in Allowing Energy Utility to Monitor & Control Energy Usage 
      4.7.6 Consumer Interest in a Bundled Energy and Repair Service 
         4.7.6.1 General Interest in Bundled Energy and Repair Services 
         4.7.6.2 Interest in Bundled Energy & Repair Services with Costs 

5.0 General Home Services 
   5.1 Telephone Lines In U.S. Homes 
      5.1.1 Number of Telephone Lines per U.S. Household 
      5.1.2 Value-Added Telephony Service Subscriptions 
         5.1.2.1 Call Waiting 
         5.1.2.2 Call Forwarding 
         5.1.2.3 Voice Mail 
         5.1.2.4 Additional Telephone Lines for Internet Service 
         5.1.2.5 Other Telephony Services 
   5.2 Cable Television Services 
   5.3 Satellite TV Subscription Rates 

6.0 PC Ownership 
   6.1 Number of desk-top PCs in U.S. households 
   6.2 Brand and date of most recent PC purchase 
   6.3 Features of primary Desktop PCs 
      6.3.1 Percentage with USB Ports 
      6.3.2 Percentage with DVD Drives 
      6.3.3 Percentage with Ethernet Ports 
      6.3.4 Percentage with FireWire/1394 Ports 
      6.3.5 Consumer Interest in Purchasing a new Desktop PC in the next 12 Months 
      6.3.6 Consumer rationale for not wanting to purchase a new PC in the next 12 months 
      6.3.7 Consumer interest in Purchasing a PC with a built-in Broadband Modem 

7.0 Home Networks 
   7.1 Current Ownership of Home Networking Solutions 
      7.1.1 Percentage of U.S. Households with Home Networks 
      7.1.2 Types of Home Networks Deployed in U.S. Households 
      7.1.3 Distribution Channels for Existing Home Networks in U.S. Households 
      7.1.4 Most Valuable Uses of Home Networks among Existing Users 
   7.2 Non-Networked Consumers' Intentions to Purchase Home Networking
         Technology in the Next 12 Months 
      7.2.1 General Purchase Intentions 
      7.2.2 Technology Preferences Among Those Who Intend to Purchase a Home Network

8.0 Residential Internet Services 
   8.1 Current U.S. Internet Subscriptions 
   8.2 Intentions Among Non-Internet Households to Purchase Internet Service 
         in the Next 12 Months 
   8.3 Consumer Rationale for Not Subscribing to Internet Service 
   8.4 Consumer Interest in Various Internet Access Devices 
      8.4.1 Interest in Accessing the Internet on a TV with a Wireless Keyboard 
      8.4.2 Interest in Accessing the Internet on a Corded Phone with a Screen and Keyboard 
      8.4.3 Interest in Accessing the Internet on a Cordless Telephone
               with a Screen and Built-in Keyboard 
      8.4.4 Interest in Accessing the Internet on a Mobile Phone with a Small Screen 
      8.4.5 Interest in Accessing the Internet on a Portable Wireless Device
               with a Screen 13 Inches or Bigger 
      8.4.6 Interest in Accessing the Internet on a Kitchen Appliance, such as a
               Microwave or Refrigerator, with a Display Screen Embedded or Attached 
      8.4.7 Interest in Accessing the Internet on a GPS Mapping System in Your Car 
   8.5 Broadband and Narrowband Subscriptions among U.S. Households 
   8.6 Narrowband Subscribers 
      8.6.1 Monthly Charges for Narrowband Internet Service 
      8.6.2 Consumer Satisfaction with Narrowband Internet Services 
      8.6.3 Interest among Narrowband Subscribers in Upgrading to
               Broadband Internet Service 
      8.6.4 Primary Reasons for Intended Upgrades to Broadband 
      8.6.5 Primary Reasons for Intention not to Upgrade to Broadband 
   8.7 Broadband Subscribers 
      8.7.1 Access Technology Selected for Broadband Service 
      8.7.2 Monthly Broadband Internet Service Charges 
      8.7.3 Satisfaction Levels among Broadband Subscribers 
      8.7.4 Factors Most Important in Decision to Subscribe to Broadband 
      8.7.5 Self-Installation of Broadband Modems 
      8.7.6 CPE Offered by Service Providers to New Broadband Subscribers 
      8.7.7 CPE Options Selected by Residential Broadband Subscribers 
      8.7.8 Services Providers and Home Networking Solutions 
         8.7.8.1 Did the Service Provider Offer a Home Networking Solution- 
         8.7.8.2 Consumer Take-Rate Home Networking Solutions Offered 
                     by Service Providers 

9.0 Service Bundling 
   9.1 Cumulative Monthly Expenses per Household for Mobile Phone,
         Local & Long Distance Service, Internet Service, and Premium TV Services
   9.2 Comfort Level in Receiving All of these Services (i.e., a bundle) from a Single Provider
   9.3 Comfort Level in Receiving Bundled Services from Various Providers
      9.3.1 Bundled Services from the Cable Company
      9.3.2 Bundled Services from the Local Telephone Company
      9.3.3 Bundled Services from the Long Distance Provider
      9.3.4 Bundled Services from the Electric Utility
      9.3.5 Overall Consumer Comfort Rankings among Various Bundled Service Providers
   9.4 Likelihood of Switching to a New Bundled Service Provider
      9.4.1 General Interest in Switching to a Single Provider for Bundled Services
      9.4.2 Consumer Interest in Switching for a Monthly Savings of $10
      9.4.3 Consumer Interest in Switching for a Monthly Savings of $20
      9.4.4 Consumer Interest in Switching Service Providers for a Monthly Savings of $30
      9.4.5 Comparison of General Interest & Relative Strength Factors

10.0 Consumer Interest in Certain Broadband-Enabled Services 
   10.1 Consumer Interest in Video-on-Demand Services (VOD)
      10.1.1 General Interest in VOD Services 
      10.1.2 Payment Models for VOD services 
         10.1.2.1 Consumer Preference between Pay-Per-Use and
                       Monthly Subscription Payment Models 
         10.1.2.2 Price Points for Pay-Per-Use Model Price Points for
                       Older Movie Titles & Price Points for Newer, Just-Released Titles 
         10.1.2.3 Price Points for Monthly Subscription Model for VOD 
   10.2 Consumer Interest in PVR Services 
   10.3 Consumer Interest in Video Calling/Conferencing Services 
   10.4 Consumer Interest in Photo-Sharing Services 
   10.5 Consumer Interest in Digital Photo-Related Services 
   10.6 Consumer Interest in Networking Digital Audio Throughout the Home 
   10.7 Consumer Interest in Synchronizing Mobile and Residential 
           Digital Communications Devices and Services 
   10.8 Consumer Interest in Voice-Over-Broadband (VoBB) Services 
      10.8.1 Existing Consumer Use of Internet Telephony Services 
         10.8.1.1 Number of Households that Have Used Internet Telephony 
         10.8.1.2 Satisfaction Levels for Internet-based Telephony 
      10.8.2 Consumer Interest in Voice-Over-Broadband/Derived Voice 
      10.8.3 Impact of Broadband Upgrade on Second Line Telephony 
         10.8.3.1 Number of Households Having a Second Phone Lines
                       Dedicated to Narrowband Internet Access 
         10.8.3.2 Number of Households Canceling Second Phone Lines
                       when Upgrading to Broadband
         10.8.3.3 Uses of Second Lines among those
                       Households who did not Cancel Service 

11.0 Residential Gateways 
   11.1 Preferred Devices for Delivering Bundled Services 
   11.2 Consumer Perception of the Reliability of the Home PC to Manage Bundled Services 
   11.3 Consumer Perception of Companies Most Qualified to Install & Manage the CPE 
   11.4 Preferred Payment Model for Residential Gateways

12.0 Demographics/Psychographics 
   12.1 Gender 
   12.2 Ethnic background 
   12.3 Age 
   12.4 2000 Household Income 
   12.5 Marital Status 
   12.6 Level of Education 
   12.7 Type of Primary Residence 
   12.8 Ownership Status of Primary Residence 
   12.9 Market Value of Primary Residence 
   12.10 Intentions to Purchase a New Home in the Next 12 Months 
   12.11 Ownership of Second Homes 
      12.11.1 Number of People Who Own a Second Home 
      12.11.2 Type of Second Home 
   12.12 Household Members over 18 
   12.13 Household Members under 18

Figure 1-1 Ownership of Specific Electronics Components 
Figure 1-2 Projected Units Sales for Specific Electronic Components 
Figure 1-3 Warranty/Maintenance Contract Subscription\s 
Figure 1-4 Household with Programmable Thermostats 
Figure 1-5 Interest in Remote Access and Specific Variables 
Figure 1-6 Ownership of Home Control Systems 
Figure 1-7 Ownership of Home Security Systems 
Figure 1-8 Interest in Home Control Services and Specific Variables 
Figure 1-9 Interest in Bundled Energy and Repair Service 
Figure 1-10 Number of Telephone Lines in Use 
Figure 1-11 Value-Added Telephony Subscriptions 
Figure 1-12 TV Ownership Among U.S. Households 
Figure 1-13 Location of TVs in U.S. Households 
Figure 1-14 Cable & Satellite TV Subscriptions 
Figure 1-15 Desktop PC Ownership Among U.S. Households 
Figure 1-16 Location of PCs Within U.S. Households 
Figure 1-17 Location of TVs and PCs Within U.S. Households 
Figure 1-18 Features of Primary Desktop PCs 
Figure 1-19 Intention to Purchase PC Within the Next 12 Months 
Figure 1-20 PC Network Ownership Among U.S. Households 
Figure 1-21 Types of Home Networks Currently Deployed in U.S. Households 
Figure 1-22 Distribution Channels Preferred Among U.S. Networked Households
Figure 1-23 Location of CATV and Telephone Jacks in U.S. Households 
Figure 1-24 Intention to Purchase Home Networks in Next 12 Months 
Figure 1-25 Technology Preference Among Soon-to-be-Network Households
Figure 1-26 Current U.S. Internet Subscribers 
Figure 1-27 Interest in Subscribing to Internet Services in Next 12 Months 
Figure 1-28 Satisfaction Among Current Internet Subscribers 
Figure 1-29 Interest Among Narrowband Subscribers for Broadband Upgrade 
Figure 1-30 Early Market for Broadband-Enabled Services 
Figure 1-31 Interest in Video-on-Demand Services
Figure 1-32 VOD Payment Model Preferences 
Figure 1-33 Interest in Personal-Video-Recorders 
Figure 1-34 Interest in Video-Calling-Services 
Figure 1-35 Interest in Remote Photo Printing Services 
Figure 1-36 Interest in Photo Networking Services 
Figure 1-37 Interest in Audio Networking Services 
Figure 1-38 Interest in Device Synchronization Services 
Figure 1-39 Telephone Lines Per Household 
Figure 1-40 Consumer Comfort in Bundled Services From Particular Providers 
Figure 1-41 Preferred Bundled Service Providers 
Figure 1-42 Likelihood of Switching Providers for Bundled Services
Figure 1-43 Sweet Spots for Various Bundled Service Pricing Strategies
Figure 1-44 CPE Offered to New Broadband Subscribers 
Figure 1-45 CPE Selected by New Broadband Subscribers 
Figure 1-46 Consumer Preferences Among Multiple Service CPEs 
Figure 1-47 Reliability of PC as Multiple Service CPE 
Figure 1-48 Consumer Preferences Among CPE Installers

Figure 3-1 Current Ownership of Stand-Alone DVD Players 
Figure 3-2 Internet Access & DVD Ownership 
Figure 3-3 Annual Household Income & DVD Ownership 
Figure 3-4 Age of HOH & DVD Ownership 
Figure 3-5 PC & DVD Ownership 
Figure 3-6 Current Ownership of MP3 Players 
Figure 3-7 Interest Access & MP3 Ownership 
Figure 3-8 Annual Household Income & MP3 Ownership 
Figure 3-9 Age of HOH & MP3 Ownership 
Figure 3-10 PC & MP3 Ownership 
Figure 3-11 Current PDA Ownership 
Figure 3-12 Internet Access & PDA Ownership 
Figure 3-13 Annual Household Income & PDA Ownership 
Figure 3-14 Age of HOH & PDA Ownership 
Figure 3-15 PC & PDA Ownership 
Figure 3-16 Current Game Console Ownership 
Figure 3-17 Children in Household & Game Console Ownership 
Figure 3-18 Internet Access & Game Console Ownership 
Figure 3-19 Age of HOH & Game Console Ownership 
Figure 3-20 PC & Game Console Ownership 
Figure 3-21 Current Digital Camera Ownership 
Figure 3-22 Children In Household & Digital Camera Ownership 
Figure 3-23 Internet Access & Digital Camera Ownership 
Figure 3-24 Age of HOH & Digital Camera Ownership 
Figure 3-25 PC & Digital Camera Ownership 
Figure 3-26 Annual Household Income & Digital Camera Ownership 
Figure 3-27 Current Ownership of Personal-Video-Recorders (PVRs) 
Figure 3-28 Internet Access & PVR Ownership 
Figure 3-29 Current Ownership of Digital Video Cameras (DVCs) 
Figure 3-30 Internet Access & DVC Ownership 
Figure 3-31 Age of HOH & DVC Ownership 
Figure 3-32 PC & DVC Ownership 
Figure 3-33 Annual Household Income & DVC Ownership 
Figure 3-34 Children in Household & DVC Ownership 
Figure 3-35 Current Laptop Computer Ownership 
Figure 3-36 Desktop PC & Laptop Ownership 
Figure 3-37 Internet Access & Laptop Ownership 
Figure 3-38 Annual Household Income & Laptop Ownership 
Figure 3-39 Current Computer Printer Ownership 
Figure 3-40 Likelihood of DVD Purchase in Next 12 Months 
Figure 3-41 Children in Household & Intention to Purchase DVD Player 
Figure 3-42 PC Ownership & Intention to Purchase DVD Player 
Figure 3-43 Internet Access & Intention to Purchase DVD Player 
Figure 3-44 Likelihood of MP3 Purchase in Next 12 Months 
Figure 3-45 Age of HOH & Intention to Purchase MP3 Player 
Figure 3-46 Likelihood of PDA Purchase in Next 12 Months 
Figure 3-47 Children in Household & Intention to Purchase PDA 
Figure 3-48 PC Ownership & Intention to Purchase PDA 
Figure 3-49 Annual Household Income & Intention to Purchase PDA 
Figure 3-50 Internet Access & Intention to Purchase PDA 
Figure 3-51 Likelihood of Game Console Purchase in Next 12 Months 
Figure 3-52 Children in Household & Intention to Purchase Game Console 
Figure 3-53 Internet Access & Intention to Purchase Game Console 
Figure 3-54 Age of HOH & Intention to Purchase Game Console 
Figure 3-55 Likelihood of Digital Camera Purchase in Next 12 Months 
Figure 3-56 Children in Household & Intention to Purchase Digital Camera 
Figure 3-57 Likelihood of Personal Video Recorder (PVR) Purchase in Next 12 Months 
Figure 3-58 Children in Household & Intention to Purchase PVR 
Figure 3-59 Age of HOH & Intention to Purchase PVR 
Figure 3-60 Likelihood of Digital Camera Purchase in Next 12 Months 
Figure 3-61 Children in Household & Intention to Purchase DVC 
Figure 3-62 Internet Access & Intention to Purchase DVC 
Figure 3-63 Age of HOH & Intention to Purchase DVC 
Figure 3-64 Likelihood of Laptop PC Purchase in the Next 12 Months 
Figure 3-65 Internet Access & Intention to Purchase Laptop PC 
Figure 3-66 Annual Household Income & Intention to Purchase Laptop PC 
Figure 3-67 Likelihood of Computer Printer Purchase in Next 12 Months 
Figure 3-68 Children in Household & Intention to Purchase Printer 
Figure 3-69 Internet Access & Intention to Purchase Printer 
Figure 3-70 TV Ownership Among U.S. Households 
Figure 3-71 PC Ownership and Ownership of Two or More TVs 
Figure 3-72 Annual Household Income & Ownership of Two or More TVs 
Figure 3-73 Location of Primary TV Within U.S. Households 
Figure 3-74 Location of Second TV Within U.S. Households 
Figure 3-75 Location of Third TV Within U.S. Households 
Figure 3-76 Location of Telephone Jacks Within U.S. Households 
Figure 3-77 Percentage of Households with Telephone Jacks in Master Bedroom 
Figure 3-78 Percentage of Households with Telephone Jacks in Second Bedroom 
Figure 3-79 Percentage of Households with Telephone Jacks in Game Room 
Figure 3-80 Percentage of Households with Telephone Jacks in Kitchen 
Figure 3-81 Location of CATV Jacks Within U.S. Households 
Figure 3-82 Percentage of Households with Cable Jacks in Family Room 
Figure 3-83 Percentage of Households with Cable Jacks in Master Bedroom 
Figure 3-84 Percentage of Households with Cable Jacks in Second Bedroom 
Figure 3-85 Percentage of Households with Cable Jacks in Game Room 
Figure 3-86 Percentage of Households with Cable Jacks in Kitchen

Figure 4-1 Subscription to Certain Warranties/Maintenance Contracts 
Figure 4-2 Subscription to Warranties/Maintenance Contracts: Large Appliances 
Figure 4-3 Subscription to Large Appliance Warranties & Certain Variables 
Figure 4-4 Subscription to Large Appliance Warranties & Household Income 
Figure 4-5 Subscription to Warranties/Maintenance Contracts: Small Appliances 
Figure 4-6 Subscription to Small Appliance Warranties & Certain Variables 
Figure 4-7 Subscription to Small Appliance Warranties & Household Income 
Figure 4-8 Subscription to Warranties/Maintenance Contracts: HVAC 
Figure 4-9 Subscription to HVAC Warranties & Certain Variables 
Figure 4-10 Subscription to HVAC Warranties & Household Income 
Figure 4-11 Subscription to Warranties/Maintenance Contracts: Pest Control 
Figure 4-12 Subscription to Pest Control Contracts & Certain Variables 
Figure 4-13 Subscription to Pest Control Contracts & Household Income 
Figure 4-14 Subscription to Warranties/Maintenance Contracts: All Appliances & HVAC 
Figure 4-15 Subscription to Appliance/HVAC Warranties & Certain Variables 
Figure 4-16 Subscription to Appliance/HVAC Warranties & Household Income 
Figure 4-17 Consumer Interest in Appliance/HVAC Monitoring Services 
Figure 4-18 Consumer Interest in Appliance/HVAC Monitoring & Home Value 
Figure 4-19 Consumer Interest in Appliance/HVAC Monitoring & Household Income 
Figure 4-20 Ownership of Programmable Thermostats 
Figure 4-21 Ownership of Programmable Thermostats & Certain Variables 
Figure 4-22 Ownership of Programmable Thermostats & Certain Variables 
Figure 4-23 Ownership of Programmable Thermostats & Home Value 
Figure 4-24 Ownership of Programmable Thermostats & Household Income 
Figure 4-25 Ownership of Programmable Thermostats & Age of HOH 
Figure 4-26 Ownership of Programmable Thermostats & Education of HOH 
Figure 4-27 Use of Programmable Thermostats 
Figure 4-28 Use of Programmable Thermostats & Household Income 
Figure 4-29 Use of Programmable Thermostats & PC Ownership 
Figure 4-30 Use of Programmable Thermostats & Home Value 
Figure 4-31 Use of Programmable Thermostats & Age of HOH 
Figure 4-32 Use of Programmable Thermostats & Education of HOH 
Figure 4-33 Consumer Interest in Remote Access: Security Systems 
Figure 4-34 Consumer Interest in Remote Access to
                   Security Systems & Certain Variables 
Figure 4-35 Consumer Interest in Remote Access to
                   Security Systems & Certain Variables 
Figure 4-36 Consumer Interest in Remote Access to
                   Security Systems & Certain Variables 
Figure 4-37 Consumer Interest in Remote Access to
                   Security Systems & Home Value 
Figure 4-38 Consumer Interest in Remote Access to
                   Security Systems & Household Income 
Figure 4-39 Consumer Interest in Remote Access: Indoor Lighting 
Figure 4-40 Consumer Interest in Remote Access to Indoor Lighting
                   & Certain Variables 
Figure 4-41 Consumer Interest in Remote Access to Indoor Lighting
                   & Certain Variables 
Figure 4-42 Consumer Interest in Remote Access to Indoor Lighting & Home Value 
Figure 4-43 Consumer Interest in Remote Access to Indoor Lighting
                   & Household Income 
Figure 4-44 Consumer Interest in Remote Access to Indoor Lighting & Age of HOH 
Figure 4-45 Consumer Interest in Remote Access: Outdoor Lighting 
Figure 4-46 Consumer Interest in Remote Access to Outdoor Lighting & Certain Variables 
Figure 4-47 Consumer Interest in Remote Access to Outdoor Lighting & Certain Variables 
Figure 4-48 Consumer Interest in Remote Access to Outdoor Lighting & Household Income 
Figure 4-49 Consumer Interest in Remote Access to Outdoor Lighting & Age of HOH 
Figure 4-50 Consumer Interest in Remote Access: Security or Baby Cameras 
Figure 4-51 Consumer Interest in Remote Access to 
                   Security/Baby Cams & Certain Variables 
Figure 4-52 Consumer Interest in Remote Access to
                   Security/Baby Cams & Certain Variables 
Figure 4-53 Consumer Interest in Remote Access to Security/Baby Cams & Age of HOH 
Figure 4-54 Ownership of General Home Control Systems 
Figure 4-55 Ownership of General Home Control Systems & Certain Variables 
Figure 4-56 Ownership of General Home Control Systems & Certain Variables 
Figure 4-57 Ownership of General Home Control Systems & Household Income 
Figure 4-58 Ownership of General Home Control Systems & Education of HOH 
Figure 4-59 Ownership of General Home Control Systems & Age of HOH 
Figure 4-60 Ownership of Central Home Control Systems 
Figure 4-61 Ownership of Central Home Control Systems & Certain Variables 
Figure 4-62 Ownership of Central Home Control Systems & Household Income 
Figure 4-63 Primary Uses of Home Control Systems 
Figure 4-64 Ownership of Home Security Systems 
Figure 4-65 Ownership of Home Security Systems & Certain Variables 
Figure 4-66 Ownership of Home Security Systems & Home Value 
Figure 4-67 Ownership of Home Security Systems & Household Income 
Figure 4-68 Ownership of Home Security Systems & Age of HOH 
Figure 4-69 Ownership of Home Security Systems & Education of HOH 
Figure 4-70 Subscriptions to Monitored Security Services 
Figure 4-71 Consumer Interest in Remote Appliance Diagnostics 
Figure 4-72 Consumer Interest in Remote Appliance Diagnostics & Certain Variables 
Figure 4-73 Consumer Interest in Remote Appliance Diagnostics & Warranty Subscriptions 
Figure 4-74 Consumer Interest in Remote Appliance Diagnostics & Home Value 
Figure 4-75 Consumer Interest in Remote HVAC Diagnostics 
Figure 4-76 Consumer Interest in Remote HVAC Diagnostics & Certain Variables 
Figure 4-77 Consumer Interest in Remote HVAC Diagnostics & Warranty Subscriptions 
Figure 4-78 Consumer Interest in Remote HVAC Diagnostics & Home Value 
Figure 4-79 Consumer Interest in Energy Monitoring Services 
Figure 4-80 Consumer Interest in Energy Monitoring Services & Certain Variables 
Figure 4-81 Consumer Interest in Energy Monitoring Services & Warranty Subscriptions 
Figure 4-82 Consumer Interest in Energy Monitoring Services & Home Value 
Figure 4-83 Consumer Interest in Air Quality Monitoring Services 
Figure 4-84 Consumer Interest in Air Quality Monitoring & Certain Variables 
Figure 4-85 Consumer Interest in Air Quality Monitoring & Warranty Subscriptions 
Figure 4-86 Consumer Interest in Air Quality Monitoring & Home Value 
Figure 4-87 Consumer Interest in Utility-Based Energy Management Services (UBEM) 
Figure 4-88 Consumer Interest in UBEM & Certain Variables 
Figure 4-89 Consumer Interest in UBEM & Warranty Subscriptions 
Figure 4-90 Consumer Interest in UBEM & Home Value 
Figure 4-91 Consumer Interest in Bundled Energy/Repair Services 
Figure 4-92 Consumer Interest in Bundled Energy/Repair Services & Certain Variables 
Figure 4-93 Consumer Interest in Bundled Energy/Repair Services & Home Value 
Figure 4-94 Consumer Interest in Bundled Energy/Repair Services with Monthly Fee 
Figure 4-95 Consumer Interest in Bundled Energy/Repair Services with a
                   $5 to $20 Monthly Fee and Certain Variables 
Figure 4-96 Consumer Interest in Bundled Energy/Repair Services with a
                   $5 to $20 Monthly Fee and Home Value 
Figure 4-97 Consumer Interest in Bundled Energy/Repair Services with a
                   $20 to $40 Monthly Fee and Certain Variables 
Figure 4-98 Consumer Interest in Bundled Energy/Repair Services with a
                   $40 to $60 Monthly Fee and Certain Variables

Figure 5-1 Telephone Lines in U.S. Homes 
Figure 5-2 Subscriptions to Call Waiting Services 
Figure 5-3 Subscriptions to Call Forwarding Services 
Figure 5-4 Subscriptions to Voice Mail Services 
Figure 5-5 Subscriptions to Additional Phone Lines to Support Internet Service 
Figure 5-6 Subscriptions to Other Telephony Services 
Figure 5-7 Subscriptions to Cable Television Services 
Figure 5-8 Subscriptions to Satellite Television Services

Figure 6-1 Number of Desktop PCs in U.S. Homes 
Figure 6-2 PC Ownership & Internet Access 
Figure 6-3 PC Ownership & Household Income 
Figure 6-4 Location of PCs In U.S. Homes 
Figure 6-5 Location of TVs and PCs In U.S. Homes 
Figure 6-6 Year of Latest PC Purchase 
Figure 6-7 Year of Latest PC Purchase & Age of HOH 
Figure 6-8 Year of Latest PC Purchase & Household Income 
Figure 6-9 Year of Latest PC Purchase & Internet Access 
Figure 6-10 Brands of Most Recent PC Purchase 
Figure 6-11 Percentage of Home PCs with USB Ports 
Figure 6-12 Percentage of Home PCs with DVD Drives 
Figure 6-13 Percentage of Home PCs with an Ethernet Port 
Figure 6-14 Percentage of Home PCs with 1394 or FireWire Port 
Figure 6-15 Likelihood of Purchasing New PC in Next Twelve Months 
Figure 6-17 Likelihood of Purchasing a New PC with a Built-In Broadband Modem

Figure 7-1 U.S. Households with PC Networks 
Figure 7-2 Multi-PC Households with PC Networks 
Figure 7-3 Home Network Ownership & Internet Access 
Figure 7-4 Types of Home Networks Deployed in U.S. Homes 
Figure 7-5 Home Networking Technology Deployed & Internet Access 
Figure 7-6 Distribution Channels for Deployed Home Networks 
Figure 7-7 Value Ranking for Specific Networking Applications 
Figure 7-8 Value Ranking for Specific Networking Applications 
Figure 7-9 Likelihood of Purchasing Home Network Solution in Next Twelve Months 
Figure 7-10 Technology Preference for New Home Networks

Figure 8-1 Internet Subscriptions Among U.S. Households 
Figure 8-2 Internet Access & PC Ownership 
Figure 8-3 Internet Access & Household Income 
Figure 8-4 Intentions to Subscribe to Internet in Next Twelve Months 
Figure 8-5 Reasons for Not Wanting to Subscribe to Internet Service 
Figure 8-6 Consumer Interest in Various Internet Access Devices 
Figure 8-7 Interest in TV-based Internet Service & Age of HOH 
Figure 8-8 Interest in TV-based Internet Service & PC Ownership 
Figure 8-9 Interest in TV-based Internet Service & Internet Access 
Figure 8-10 Interest in Accessing the Internet via a Corded Telephone
                   with a Small Screen & Age of HOH 
Figure 8-11 Interest in Accessing the Internet via a Corded Telephone
                   with a Small Screen & Internet Access 
Figure 8-12 Interest in Accessing the Internet via a Corded Telephone
                   with a Small Screen & PC Ownership 
Figure 8-13 Interest in Accessing the Internet via a Cordless Telephone
                   with a Small Screen & Age of HOH 
Figure 8-14 Interest in Accessing the Internet via a Cordless Telephone
                   with a Small Screen & Internet Access 
Figure 8-15 Interest in Accessing the Internet via a Cordless Telephone
                   with a Small Screen & PC Ownership 
Figure 8-16 Interest in Accessing the Internet via a Mobile Phone
                   with a Small Screen & Age of HOH 
Figure 8-17 Interest in Accessing the Internet via a Mobile Phone
                   with a Small Screen & Internet Access 
Figure 8-18 Interest in Accessing the Internet via a Mobile Phone
                   with a Small Screen & PC Ownership 
Figure 8-19 Interest in Accessing the Internet via a Portable Wireless Device
                   with a 13-inch Screen or Larger & Age of HOH 
Figure 8-20 Interest in Accessing the Internet via a Portable Wireless Device
                   with a 13-inch Screen or Larger & Internet Access 
Figure 8-21 Interest in Accessing the Internet via a Portable Wireless Device
                   with a 13-inch Screen or Larger & PC Ownership 
Figure 8-22 Interest in Accessing the Internet via a Kitchen-Based Embedded
                   Internet Appliance & Age of HOH 
Figure 8-23 Interest in Accessing the Internet via a Kitchen-Based Embedded
                   Internet Appliance & Internet Access 
Figure 8-24 Interest in Accessing the Internet via a GPS Mapping System & Age of HOH 
Figure 8-25 Interest in Accessing the Internet via a GPS Mapping System & Internet Access 
Figure 8-26 Narrowband & Broadband Subscriptions Among U.S. Households 
Figure 8-27 Monthly Charges for Narrowband Services 
Figure 8-28 Consumer Satisfaction with Narrowband Services 
Figure 8-29 Relationship between Monthly Narrowband Fees & Consumer Satisfaction 
Figure 8-30 Likelihood of Narrowband Subscribers Upgrading to Broadband
                   in the Next Twelve Months 
Figure 8-31 Likelihood of Broadband Upgrade Among Those Dissatisfied
                   with Narrowband Services 
Figure 8-32 Likelihood of Broadband Upgrade Among Those Satisfied
                   with Narrowband Services 
Figure 8-33 Primary Reason for Planned Upgrade to Broadband Service 
Figure 8-34 Primary Reason for Not Planning to Upgrade to Broadband Service 
Figure 8-35 Broadband Access Technologies Selected by Consumers 
Figure 8-36 Monthly Charges for Broadband Services 
Figure 8-37 Consumer Satisfaction with Broadband Services 
Figure 8-38 Broadband Access Technology & Consumer Satisfaction 
Figure 8-39 Relationship between Monthly Broadband Fees & Consumer Satisfaction 
Figure 8-40 Factors Most Important to Decision to Subscribe to Broadband Service 
Figure 8-41 Self-Installation of Modem Among Broadband Users 
Figure 8-42 Self-Installation of Modem & Broadband Access Technology 
Figure 8-43 CPE Choices During Broadband Sign-Up 
Figure 8-44 CPE Selected by Consumers During Broadband Sign-Up 
Figure 8-45 Home Networking Solutions Offered By Broadband Service
                   Providers During Broadband Sign-Up 
Figure 8-46 Take-Rate of Home Networks when Offered by Service Provider

Figure 9-1 Total Monthly Telco/TV Expenses Among U.S. Households
Figure 9-2 Average Monthly Telco/TV Expenses & Household Income 
Figure 9-3 Consumer Comfort with Receiving Bundled Services from a Single Provider 
Figure 9-4 Consumer Comfort with Receiving Bundled Services from the Cable Company 
Figure 9-5 Consumer Comfort with Receiving Bundled Services
                 from the Local Telephone Company 
Figure 9-6 Consumer Comfort with Receiving Bundled Services
                 from the Long-Distance Provider
Figure 9-7 Consumer Comfort with Receiving Bundled Services from the Electric Utility 
Figure 9-8 Comparison of Comfort Rankings Among Various Bundled Service Providers 
Figure 9-9 Relative Strength Factors Among Various Bundled Service Providers 
Figure 9-10 Likelihood of Switching Service Providers to Receive Bundled Services 
Figure 9-11 Likelihood of Switching Service Providers to Receive Bundled Services
                   and Save $10 Per Month
Figure 9-12 Likelihood of Switching Service Providers to Receive Bundled Services
                   and Save $20 Per Month
Figure 9-13 Likelihood of Switching Service Providers to Receive Bundled Services
                   and Save $30 Per Month
Figure 9-14 Total Likelihood of Switching Service Providers & RSF Among
                   Various Bundled Service Providers
Figure 9-15 Relationship Between Cost Savings & Increased Likelihood of
                   Switching Service Providers to Receive Bundled Services 
Figure 9-16 Likelihood of Switching Service Providers & Age of HOH
Figure 9-17 Likelihood of Switching Service Providers & Household Income
Figure 9-18 Likelihood of Switching Service Providers & PC Ownership
Figure 9-19 Likelihood of Switching Service Providers & Children in Household
Figure 9-20 Sweet Spots for Various Bundled Service Pricing Strategies

Figure 10-1 Consumer Interest in Video-on-Demand Services 
Figure 10-2 Consumer Interest in VOD & Age of HOH 
Figure 10-3 Consumer Interest in VOD & Internet Access 
Figure 10-4 Consumer Interest in VOD & Children in Household 
Figure 10-5 Consumer Preferences Among VOD Payment Options 
Figure 10-6 Relationship Between Interest in VOD & Payment Preferences 
Figure 10-7 Consumer Price Points for Older, Classic Movie Titles via VOD 
Figure 10-8 Consumer Price Points for Newer, Just-Released Titles via VOD 
Figure 10-9 Consumer Price Points for Monthly Subscription Model for VOD 
Figure 10-10 Relationship Between Price Points for Monthly VOD
                     Subscriptions & Household Income 
Figure 10-11 Relationship Between Price Points for Monthly VOD Subscriptions
                     & Age of HOH 
Figure 10-12 Consumer Interest in Personal-Video-Recorder Services 
Figure 10-13 Consumer Interest in Video-Calling/Conferencing Services 
Figure 10-14 Consumer Interest in Photo-Sharing Services 
Figure 10-15 Consumer Interest in Digital Photo-Related Services 
Figure 10-16 Consumer Interest in Digital Audio Networking 
Figure 10-17 Consumer Interest in Device Synchronization Services 
Figure 10-18 Consumer Use of Internet-Based Telephony 
Figure 10-19 Quality of Internet-Based Telephony Services Among Consumers 
Figure 10-20 Consumer Interest in Voice-over-Broadband (VoBB) Services
                     at Different Price Points 
Figure 10-21 Consumers Who Had Additional Phoneline to Support Internet
                     Services at Some Time in the Past 
Figure 10-22 Consumers Who Discontinued Use of Additional Phoneline
                     After Upgrading To Broadband 
Figure 10-23 Uses for Phonelines That Have Yet to be Discontinued 

Figure 11-1 Consumer Preferences Among Multi-Service CPE 
Figure 11-2 Consumer Perception of Reliability of PC as a Multi-Service CPE 
Figure 11-3 PC Reliability and Internet Access, PC Ownership & Household Income 
Figure 11-4 Consumer Perception of Companies Most Qualified to Install Multi-Service CPE 
Figure 11-5 Perception Among Consumers Who Prefer the Cable Company
                   to Deliver Bundled Services as to Who is the Most Qualified
                   to Install Multi-Service CPE 
Figure 11-6 Perception Among Consumers Who Prefer the Local Telco 
                   to Deliver Bundled Services as to Who is the Most Qualified
                   to Install Multi-Service CPE 
Figure 11-7 Perception Among Consumers Who Prefer the Long-Distance Company
                   to Deliver Bundled Services as to Who is the Most Qualified 
                   to Install Multi-Service CPE 
Figure 11-8 Perception Among Consumers Who Prefer the Electric Utility 
                   to Deliver Bundled Services as to Who is the Most Qualified
                   to Install Multi-Service CPE 
Figure 11-9 Consumer Preferences Among Payment Models for Residential Gateways 
Figure 11-10 Relationship Between Proclivity to Switch Service Providers 
                   to Receive Bundled Services & RG Payment Preferences 

Figure 12-1 Gender of Survey Participants 
Figure 12-2 Gender & Household Income 
Figure 12-3 Gender & Internet Service 
Figure 12-4 Ethnicity of Survey Participants 
Figure 12-5 Ethnicity & Narrowband Subscriptions 
Figure 12-6 Ethnicity & Broadband Subscriptions 
Figure 12-7 Age of Survey Participants 
Figure 12-8 Annual Household Income of Survey Participants 
Figure 12-9 Household Income & Age of HOH 
Figure 12-10 Marital Status of Survey Participants 
Figure 12-11 Marital Status & Annual Household Income 
Figure 12-12 Marital Status & Internet Subscriptions 
Figure 12-13 Level of Education of Survey Participants 
Figure 12-14 Education & Annual Household Income 
Figure 12-15 Education & Internet Subscriptions 
Figure 12-16 Type of Primary Residence 
Figure 12-17 Housing Type & Internet Access 
Figure 12-18 Ownership Status of Primary Residence 
Figure 12-19 Ownership Status & Internet Access 
Figure 12-20 Market Value of Primary Residence 
Figure 12-21 Intention to Purchase New Home in Next Twelve Months 
Figure 12-22 Ownership of Second Homes 
Figure 12-23 Types of Second Homes Owned 
Figure 12-24 Household Members Over the Age of 18 
Figure 12-25 Number of Adults in Household & Internet Access 
Figure 12-26 Household Members Under the Age of 18 
Figure 12-27 Presence of Children in Household & Internet Access 

Subscribe to PARKS POINTS  |  View FAST FACTS
© 1998-2008 Parks Associates. All rights reserved  |  CONTACT PARKS 1-800-PARKS11 or 972-490-1113
    Design: FigDesign  |  Browse Parks Associates Industry Reports