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Broadband Networked Households 2003: Profiles of an Evolving Market
A Proposal for Multiclient Research from Parks Associates

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Parks Associates' latest multiclient project, Broadband Networked Households, provides primary research of over 3,000 U.S. broadband households that will investigate the characteristics and motivations of households with both a broadband connection and a home network.  It will provide timely, first-hand data and analysis on the consumer segment which constitutes the next wave of new service and device adopters.

Electronic Living @ Home  |  Table of Contents  |  E-mail

Consumer Electronics Ownership and its Role in the Connected Home
The number of both data- or PC-centric network nodes and the number of networked entertainment nodes are set to explode in the next few years, but without a fundamental understanding of the consumer, the risk of failure is amplified as companies try to capitalize on this emerging market in this unforgiving economic environment.

Parks Associates' Electronic Living @ Home will provide the insight into purchase behavior and electronics ownership for both Internet and non-Internet households and set the foundation for solid business models and intelligent market decisions for entering and succeeding in this high-tech arena.

Parks Associates forecasts that the number of residential broadband subscribers will grow to almost 30 million by 2004. As this market evolves, there will be a natural shift in the audience for broadband services, and consumer expectations will also change.  Measuring these changes becomes of paramount importance - it can mean the difference between discovering new revenue opportunities or stranding millions on unwanted products and services.

Primary consumer research is essential in identifying these differences and gauging the pulse of this evolving marketplace. It is for these reasons that Parks Associates introduces our third multi-client focusing upon the residential broadband market, Broadband Access @ Home III.

Bundled Services & Residential Gateways  |  Table of Contents  |  E-mail

Parks Associates started following the development of residential gateways in 1995. Since that time, the residential gateway has evolved beyond its initial conceptual stage. However, many strategic issues have yet to be addressed, including gateway definitions, technical standards, physical formats, functionality, modularity, price points, service aggregation, etc., in order to ensure a robust market for gateway products. In addition, there is little evidence that the development of residential gateways is consumer-driven. So questions naturally arise: how can manufacturers/service providers sell gateways to consumers? What benefits do consumers want to get out of gateways? And what types of gateways will appeal most to consumers?

e-Home 2001 | E-mail

Amid all of the excitement about the anticipated revenues/profits generated out of the e-home, numerous questions remain unanswered. For example, are consumers ready for the transition to an e-home? What services/applications do they desire most? What are the underlying factors impacting consumers’ purchase behavior? Who are the likely early adopters of an e-home?

Light Commercial Marketplace  | E-mail

This study will address the five largest vertical markets among quick-service restaurants, grocery stores, full-service restaurants, retail apparel and accessory stores, and miscellaneous retail stores.  Parks Associates will conduct more than 500 surveys and interviews equally divided among each of the vertical markets.  From these, Parks Associates will develop qualitative estimates of current system penetration by vertical market for security, energy management, communications, and lighting systems.

US Builders & Emerging Technologies | E-mail

This research offering provides qualitative and quantitative research on builders and new technologies, specifically the technology they include or plan to include in their new homes as well as their use of these advanced capabilities as marketing and management tools now and in the future.

Broadband Access @ Home  |  E-mail

The original 1998 study,  called Surfing A New Wave, Consumers, and Emerging Internet Access Platforms, features a survey of 1,523 online households. The focus of that study is to access the market potential of high-speed Internet services and non-PC Internet access devices. The Broadband Access @ Home study will continue in this vein, keeping all the key questions used in the 1998 survey so as to provide trending data with new questions added to reflect market developments.

Providing the leading industry data on current market trends for in-home networks, Parks Associates' Networks @ Home offers a new perspective on targeting the SOHO consumer.

Surfing a New Wave |  E-mail

Ride the crest of the Internet.  Prepare your company for the upcoming surge of new business potential that is available because of Internet proliferation

EL@H™ is the only comprehensive multiclient study available that monitors electronic systems and services across multiple categories in US households.   Now in its second year, the study provides trend data, forecasts, and demographic intersection information for the United States' more than 100 million households

As the Internet continues to proliferate, the call to "go local" will become even more articulate.  Increased Internet usage and the demand for community-oriented content and services have added a new dimension to the online market, and Parks Associates analyzes the opportunities and current efforts in community-based networks with this new report.

The 1998-1999 Dealer Survey | E-mail

Dealers represent a vital link to consumers of high-end home systems.  Parks Associates provides an in-depth look into this market through the dealers' perspective.

An analysis of systems currently within the light commercial marketplace — Parks Associates completed more than 340 telephone interviews — equally divided among each of the vertical markets. From these, Parks Associates developed qualitative estimates of current systems penetration by building type and use for lighting, energy management, security, and communication systems.

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