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Fast Facts

QUICK AND FOCUSED RESEARCH SOLUTIONS

Fast Facts are single charts, graphs, or tables derived from Parks Associates' consumer research, surveys, and industry analysis. Each piece provides a single focused piece of data, at an affordable price, and is immediately available.

Each piece is $80-$120. Check back often! We are always adding new pieces to the list - or contact Parks Associates if you have any questions or to request specific data on a topic or market.

Client Service Members - please contact your account representative to request access to a specific Fast Fact.

Available Fast Facts Documents

Forecast: Global Revenues for Digital Photo Frames Sales
Forecast: Portable Multimedia Player (PMP) Worldwide Shipments
Most-popular Sites for Video Downloads

Digital Health
Forecast: Digital Health Revenues for Home Care Monitoring Services and Devices
Forecast: Number of People in U.S. using Home Care Monitoring

2007 in Review
The Most Significant Technology Events in 2007 - Number Six
The Most Significant Technology Events in 2007 - Number Five
The Most Significant Technology Events in 2007 - Number Four
The Most Significant Technology Events in 2007 - Number Three
The Most Significant Technology Events in 2007 - Number Two
What was the Most Significant Technology Event in 2007?

Broadband Services & Subscribers
Consumer Experience & Familiarity with Mobile Broadband Services
Current Market Share of Leading Broadband Providers
Global Forecast: Cellular Subscribers and Mobile Broadband Users

Gaming Applications & Gamer Habits
Number and Type of Gamer Households in the U.S.

Social Gaming Habits of Teenagers
Most Popular Gaming Platforms, Based on Monthly Usage

Home Systems (security, lighting, home theater)
Forecast: Security Systems in U.S. Households
Forecast: Revenues from the U.S. Security System Market through 2012
Forecast: Adoption of Self-monitoring Security Systems in U.S. Households through 2010
Current Penetration of Home Systems in U.S. Households
Presence of Home Systems in New U.S. Homes
What are consumers' purchase intentions for electronic devices?
Total Cost of Home Theater System, including Percentage of Owners with a Front Projector
Purchase Intentions for Electronics Devices, among households planning to move
Security System Penetration, by System Type, in U.S. Households
Division of Total Revenues among the Security System Market

Digital Media Habits
Number of Internet Users who engage in various Web 2.0 activities on a Monthly Basis
Number of Users who pay for various Web 2.0 Activities, plus average monthly expenditures per activity

Portability & Digital Content: Devices and Services
Interest in Place-Shifting Service, based on PMP Interest
Consumer Interest Worldwide in Different Digital Music Distribution Models
Forecast: Worldwide Digital Music Revenues
Forecast: Worldwide Sales of MP3 Players
Forecast: U.S. Revenues from Fee-based Online Video Services
Forecast: Global Portable Multimedia Player Shipments

Media Servers: Hardware and Services
Forecast: Number of Fee-based Downloads, Music and Video, per Year
Forecast: Annual Sales of Multimedia PCs
Forecast: Revenues for Online Content - Music, Video, and Gaming
Year-over-Year Growth in Adoption of Digital Cameras and Portable MP3 Players
Top-Selling Brands for Media Servers in the Integrator/Installing Dealer Channel
Dealer Suggestions for Improvements to Video Media Servers
Dealer Suggestions for Improvements to Music Media Servers

Broadband
U.S. Broadband Subscribers - Cable vs. Telco
Quarterly Growth Rate of Cable and DSL Residential Broadband Subscribers
Forecast: U.S. Broadband Residential Services
Forecast: Current and Future Deployment of Digital Lifestyle Services (from Service Providers)

Advanced TV Services
Forecast: Distribution of Subscribers among Digital TV Services (2006-2010)
Forecast: Annual Sales/Shipments of Set-top Media Servers
Consumer Interest in Different Content Experiences, from Commercial to User-Generated Content
Forecast: Total Annual Direct-to-Consumer Downloaded & Streaming Videos

TV, DVR/PVR Offerings, and Video Habits
Worldwide Forecasts: Subscribers to IP Video Services (IPTV)
Interactive TV Applications Most Desired by Consumers
Consumers and Advertising, including ad forms most relevant to consumers
Relevance of Different Advertising Methods, both Overall and Based on Age
Consumer Comfort with Video Service that tracks Viewing Habits but allows Fast-forward of Ads
Comfort with DVR/PVR Fast-forward Capability that includes Pop-up Ads

2006 in Review
Age as it relates to Frequency of Use for Social Networking Sites among Internet Users
Exclusivity and Overlap in Usage among different Social Networking Sites
Most popular brands among people intending to purchase a game console
Interest in Different Gaming Services and Features
Perceptions of In-Game Advertising, under Different Conditions
Interest in Different Online Services based on Service Provider Preferences
User Interest in Downloading a Movie, based on Price, with Implied Revenues based on Response
Interest in Downloading TV Programs, based on Price, with Implied Revenues based on Response
Revenue Forecasts (in millions) for Internet Content, including Video, Gaming, and Music
Music Habits (Current and Expected) among Internet Users
Current and Future Music Habits among Users already Downloading Tracks
Current Habits and Expected Change in Music Consumption, among users who subscribe to an online music service

Digital Entertainment: Changing Consumer Habits
Top CE Products Purchased: Active Music Consumers
Top CE Products Planning to Purchase: Active Music Consumers
Top CE Products Purchased: Active Photography Consumers
Top CE Products Planning to Purchase: Active Photography Consumers
Top CE Products Purchased: Active Home Video Consumers
Top CE Products Planning to Purchase: Active Home Video Consumers
Top CE Products Purchased: PC-for-Video Consumers
Top CE Products Planning to Purchase: PC-for-Video Consumers
Penetration of Music, Photo & Home Video Segments: U.S. Internet Households
Paid Services Penetration in U.S. Internet Households: 2004 to 2005
Digital Cable and Satellite TV Subscribers: U.S. Households

Penetration of Specific Entertainment, Video, and Voice Services in U.S. Internet Households
Likelihood of Subscribing: Top Eight Services (Among Current Non-Subscribers)
Percentage of Households with at Least One Product: Home Computers and Printers
Percentage of Households with at Least One Product: Portable Platforms
Percentage of Households with at Least One Product: Televisions and Monitors
Percentage of Households with at Least One Product: Audio and Video Equipment, Game Platforms
Total Cost of Home Theater System, including Percentage of Owners with a Front Projector
Consumer Purchase Intentions for Home Computers and Printers
Purchase Intentions: Mobile Phones
TV Viewing Habits: How have they changed in the last five years?
TV Viewing Habits: What programs are less popular now then five years ago?
Awareness and Ownership of Media Center PCs

Online Video Habits/Expenditures
Household Expenditures for Communications and Entertainment, including Online Services
Online Video Habits among Internet Households
Standard Situation for Consumers when Watching Video on a PC

Technology Ownership
Adoption (Nationwide) of Electronic Devices
Adoption (Nationwide) of Computers & Home Networks

Consumers & Multimedia Habits/Portable Device Ownership
Global Forecast: Portable Multimedia Players (PMP)
Global Forecast: Sales of MP3 Players (2005-2010)
Relationship between Collection of Multimedia Files and Device Ownership
Internet Users with Digital Content Stored on PC and Other Devices
Anticipated Storage Needs among multiple Digital Entertainment Consumer Segments
Anticipated Growth of Hard-Drive Capacity based on current size of HD
Trends in Storage Costs
Size (in GB) of Digital Media Collection among households throughout the World
Correlation between size of Multimedia Collection and Ownership of different Portable Devices
Value perception among Internet users of ability to watch video on a mobile/portable device
Subscription and Ownership Information of Internet users highly interested in watching video on a portable device

Connected Entertainment/Entertainment Networking
Forecast: U.S. Households with an Entertainment Network
Current Adoption Rates for a Variety of Video Entertainment Services

Home Networks & Entertainment
Networked Devices: Home Networks in the U.S. and the Devices Connected to Them

Sources Where Internet Households Receive Video Content
Consumer Interest in PC as an Entertainment Platform
How do Consumers Use a PC-to-CE Connection?
Home Network Ownership among U.S. Internet Households
Home Networking Media in Use among U.S. Networked Households
Forecast: Annual Unit Shipments, with Annual Growth Rate, of Entertainment Middleware Solutions
Interest in Multimedia Home Networking based on Age of Consumers
Devices home network owners plan to add to their network in the next twelve months
Appeal of Digital Music Adapter and Digital Video Adapter among Internet households and likelihood of purchase at different price points
Interest in Networked Storage among Home Network Owners

Data Networking
Forecast: Total Number of Households Worldwide with a Data Network
Forecast: Nodes around the World (Number and Type of Devices Connected in a Home Network)
Forecast: Data Network Growth, 2005-2010, including Households with Wi-Fi

Mobile Broadband
Consumer Interest in Emerging Mobile Entertainment Services
What devices do you carry most often?

Global Level of Interest in Wireless Broadband Service

Broadband-enabled Value-added Services
Growth of Cable/DSL Residential Broadband Services
Narrowband: Not Dead Yet
Quarterly New Subscriber Additions (HSD+Video+Voice): Major MSOs vs. Telcos
Broadband Monthly ARPU: DSL vs. Cable Service Providers

Number of Subscribers for ADSL and Cable Modem Services based on Connection Speed
Penetration of DSL and Cable Broadband among Top Ten Broadband States
Correlation between Number of Years as Broadband Subscriber and the Factors that Influence Satisfaction
Additional Internet-Based Services Subscribers would like in a Service Bundle
The Most Important Purpose of Using PC at Home
Additional Monthly Fees Subscribers are Willing to Pay for Various Internet-Based Services
Influence of Security Services in Selecting a Broadband Service Provider
Incidence of ISPs offering Internet Security Services to Users

Gaming
Sales, in billions of dollars, of Different Types of Gaming Software in the U.S. (2001-2005)
Forecast: Networked Gaming in the U.S.

Breakdown of Total Networked Gaming Revenue (2005 vs. 2009)
The Appeal of Different Types of Online Gaming Plans among Gamers in Japan, Taiwan, and Korea
Percentage of Internet Households that own a Game Console & Average Number of Game Consoles Owned

Bundled Services
Forecast: Revenue for Bundled Services in the U.S.: 2005-2010
How Big is the Bundled Service Market?
The Top Service Providers for Multiservice Packages
Consumer Reasons for Not Subscribing to a Bundled Service
Factors that Influence Customer Satisfaction with a Multiservice Provider
Consumer Perceptions of Monthly Service Bill
The Preferred Service Provider for Triple-Play Services
Churn-Risk Analysis of Consumers based on their Current Voice Services

Churn-Risk Analysis of Consumers based on their Current TV/Video Services
Churn-Risk Analysis of Consumers based on their Current Internet Services
Appeal of Triple-Play Service Packages based on Service Type
How Much Are Subscribers Willing to Pay for an additional interactive TV Service?

Advertising in the Digital Age
Penetration of Paid Entertainment Services in U.S. Internet Households: 2004-2005
Entertainment Device Ownership: Household Penetration of Electronic Devices
Ad Formats that Consumers Find the Most Relevant
Forecast: Advertising Spending in 2010

Consumers & Emerging Multimedia Platforms
Interest in Universal Remote among Big Screen TV and Home Theater Intenders
Interest in Single Remote Control among Owners and Intenders of Big-ticket Audio/Video Systems
Consumer Purchase Intentions for Universal Remote Control at Various Price Points
Age as a Factor in Preference for Universal Remote Control Form Factors
Appeal of Various Remote Control Form Factors
Household Income, Number of Remote Controls, and Interest in a Single Remote
Level of Interest in Different Internet Activities over Nomadic Broadband Wireless Services
Current Service Determines Consumer Preferences for Nomadic Broadband Wireless Service Providers
Landline Replacement as a Factor in Building Appeal for Nomadic Broadband Wireless Services
Consumer Preferences for Different Mobile Broadband Wireless End-user Devices
Consumer Use of Hot Spots and Change in Frequency of Use between 2003 and 2004
Interest in Different Home Control Features among Consumers Interested in Buying or Upgrading a House
Appeal of Different Home Control Applications
Interest in Controlling Home Systems with a Remote Controller, with status as home network intender/owner as factor
Preferred Device/Method for Controlling Home Systems
Interest in Ability to program a PVR over the Internet
Interest in Ubiquitous Interactive Program Guide for Video Content
Perceived Value of ability to access certain types of content outside of the home
Perceived Value of Accessing Content from Any TV or PC Inside the Home
Perceived Value of Ability to Control Video and Images from Multiple Devices in the Home
Perceived Value of Ability to Transfer Recorded Video to a Variety of Portable Multimedia Platforms
Interest in Transferring Music and Playlist Content among Devices in the Home
Interest in Search-and-Play Functionality for Different Types of Musical Content

Desired Interface for Media Server
Consumer Preferences: Renting vs. Owning a Media Server
Demographics of U.S. Internet Households likely to purchase a Media Server
Demand for Media Server at $250 Price Point
Demand for Media Server at $500 Price Point
Demand for Media Server at $750 Price Point
Demand for Media Server at $1000 Price Point
Media Server Demand and Price Elasticity, with Revenue Forecast
Consumer Response to Different Form Factors for Media Server Functionality
Who Is Likely to Pay for Music Subscriptions?
Who Is Likely to Pay for Music Downloads?
Who’s Likely to Pay for Online Music?
Qualities of Customers currently paying for Voice-over-IP Service
Qualities of Consumer currently paying for Online Game Services
Attributes & Demographics of Customers Paying for Online Video Services
Attributes & Demographics of Customers Paying for Online Music Services
Monthly Spending for Online Services - Gaming, Music, Video, & VoIP
Online Entertainment Habits of All Broadband Households versus Broadband Consumers aged 18-24
Percentage of Broadband Households Actively Using Internet for Entertainment
The Internet for Entertainment: Gender Differences in Usage
How is the Internet Used on a Monthly Basis?
Percentage of Internet Households Likely to Acquire Home Networking Components
Characteristics of Media-Center PC Owners
Home Computer Habits
Types of Televisions in U.S. Homes, with Owner Demographics
Number of CE Products in U.S. Internet Households

Review of 2005's Big Events and Preview and Predictions for 2006
The Buzz: 2005 and the 2006 CES
Broadband & Value-added Services, with Global Broadband Forecasts
VoIP 2005 Recap and Outlook
Home Networks/RGs Outlook, with Global Data Network Forecasts
Video Content and Platforms
IPTV Overview & Forecasts
Household Expenditures for Communications & Entertainment Services
Revenues for Internet-based On-demand Content
Outlook for Digital Music
"Place-Shifting" Outlook
Forecast for Worldwide MP3 Player Accessory Market
Growth of Satellite Radio Subscribers
Preferred Content and Consumer Interest in Mobile Video Applications
North American Forecast: Whole-house DVR

Review of Current Adoption and Forecasts for Key Digital Living Categories
Internet Adoption among all U.S. Households
Reasons for Not Subscribing to an Internet Service
Internet Penetration by Gender
Internet Adoption by Age
Internet Adoption by Education
Home Network Adoption by Gender
Home Network Adoption by Age
Home Network Adoption by Household Income
Home Network Adoption by Education
Adoption of Electronic Devices (among all U.S. Households)
Adoption of Computers, Internet, & Networks (among all U.S. Households)
Adoption of TV Services, Home Theaters, & Security Systems
Top 10 Events in 2005
Top 10 Areas to Watch in 2006
Forecast: Household Penetration of Broadband Internet
Forecast: U.S. Household Penetration of Data Networks
Forecast: U.S. Household Penetration of Portable MP3 Players
Forecast: U.S. Household Penetration of DVRs
Forecast: U.S. Household Penetration of HDTV
Forecast: U.S. Digital Music Revenues
Forecast: U.S. Online Gaming Revenues
Forecast: Average Video Revenue Per Subscriber

Video Services - Current Adoption and Advanced Services
General TV Viewing Habits & the Impact of DVRs
Current Market Penetration of Televisions (TVs)
TV Preferences among Respondents likely to buy a television in the near future

U.S. Consumer Interest in High-Definition Channels
Current subscription numbers for TV services
Demand for Subscription-based TV content
Number of hours spent watching television per week
What are consumers watching?
What are consumers recording?
Comparison of current and potential owners of HDTV: by gender
Comparison of current and potential owners of HDTV: by age
Comparison of current and potential owners of HDTV: by type of residence
Comparison of current and potential owners of HDTV: by marital status
Comparison of current and potential owners of HDTV: by income
Comparison of current and potential owners of HDTV: by attitude
Top Four Cable Operators
Top DBS Operators
HD Initiatives for Telecom Operators and Over-the-air
Cumulative Forecast: Digital Television Sets Sold in the U.S.
Forecast: Sales of HDTV Sets in the U.S.
Forecast: Cumulative Sales of HD Video Services in the U.S.
Key Market Enablers for DTV, HDTV, and high-definition services

Broadband and Internet Usage
Subscriber Growth of Cable & DSL Residential Broadband Service
Quarterly Growth Rate of Cable and DSL Broadband Services
New Subscriber Additions, by quarter, for Cable and DSL Broadband Services
Breakdown between Cable and DSL of New Subscribers, by quarter
Breakdown of Total Broadband Subscribers between Cable and DSL (U.S.)
Availability of High-Speed Internet, by Service Provider
Percentage of Dial-up Subscribers Likely To Upgrade to Broadband in the Next 12 Months
Preferred Broadband Service Provider among Potential Broadband Subscribers
Primary Reason Driving Potential Broadband Subscribers to Upgrade
Important Factors Influencing Satisfaction among Broadband Subscribers

U.S. and International Video Services - IPTV, Viewing Habits, and Consumer Interest
TV Viewing Habits: Changes in Viewing Habits & Penetration of Paid TV Services in U.S. Internet Households
Customer Segments in the U.S.: IPTV Potential Consumer Segments
Respondents (by Country) Interested in at least one Advanced Television Offering
Current Spending Habits & Willingness to Pay for Services, among U.S. Households
Choice of Internet & Broadband Service by Different Consumer Segments in the U.S.
Key Differentiators in Advanced Video Services among International Regions
Forecast: Global IPTV Subscribers
Average Monthly Expenditures and Consumer Preferences for Communications & Entertainment Services
The Reasons Consumers Switch to a Different Service Provider
Service Mixes among Consumers as a Factor in their Choice of Preferred Provider of Bundled Services

Digital Music
Distribution Models for Digital Music and Digital Music Habits of Internet Households
Use of Digital Music based on Age and Ethnicity of Head-of-Household
Digital Music Use based on Household Income and Education
Consumer Data on Use of P2P Networks and Number of Music Files Stored on PC
Consumer Data on Current and Future Purchasing Habits for Digital Music based on P2P Usage
MP3 Player Adoption based on Income and Age, with a Summary of iTunes Downloads
U.S. Consumer Reactions to Different Scenarios for Purchasing Digital Music
Forecast: Number of Subscriptions and Revenues for Music-on-Demand

 

You name it, we study it. If the topic you're interested in isn't listed above, don't worry! It only scratches the surface of the topics we cover:

  • Electronics Ownership & Forecasts
  • Home Security
  • Subscriptions & Services
  • PC Ownership & Forecasts
  • Co-Placement of TVs and PCs
  • No-New-Wires Networking Infrastructure in U.S. Homes
  • Consumer Interest in Home Networks
  • Profile of U.S. Internet Subscribers
  • Consumer Interest in Broadband Internet Service
  • Consumer Interest in Video-On-Demand Services
  • Consumer Interest in Personal-Video-Recorder Services
  • Placement of TVs within U.S. Homes
  • Profiles of U.S. PC Households
  • Consumer Interest in Digital Audio Services
  • Consumer Interest in Voice-Over-Broadband Services
  • CPE Preferences for Delivering Bundled Broadband Services
  • Profile of Consumer Segments Most Likely to Adopt Bundled Services
  • Preferred Bundled Service Providers Among U.S. Households

Contact Parks Associates if you have any questions or to request specific data on a topic or market

 

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