|
Quantitative Surveys
Questionnaire design:
Clients leverage our years of digital living knowledge to
craft the right questions that elicit the knowledge they need to
know.
Global coverage:
We frequently survey multiple countries in multiple languages
and have developed a proven translation verification process
with global field partners.
Statistical analysis:
Using the appropriate statistical analysis techniques, we
provide insight into market demographics, usage models, purchase
intentions, price elasticity, and psychographics.
Forecast Modeling
Digital home baseline:
Our forecasts are built upon years of studying consumer adoption
of digital living products.
Flexible models:
Our forecast models start with census or “known” data, and we
develop them to be easily updated by the user to accommodate
changing conditions.
Market Assessment
Market sizing:
Our analysts assess the Total Addressable Market (TAM) for a
product or service.
Trend spotting:
Our team evaluates the primary barriers and catalysts for market
penetration.
Competition:
Our analysts evaluate the competitive forces acting within the
target market of a specific product or service.
Channel:
Our team determines the status of the channel infrastructure and
its ability to support new offerings. |
Focus
Groups
Moderator guide design:
Having completed over one hundred focus groups, our team is
proficient in session design and moderation.
Turnkey management:
From design to recruitment to analysis of results, we manage the
whole process.
Entry
Strategy Assessment
Evaluation of strategy:
Analysts apply their knowledge of market conditions to recommend
entry strategies for specific products, services, or solutions.
Interviews
Direct contact:
Interviews with leading industry players are sometimes the best
way to gain qualitative insight into strategies and
expectations. The Parks Associates analyst team has conducted
both structured and open-ended interviews with principles from
multiple industries in the digital living value chain.
Presentations and Webcasts
Team presentations:
Our analysts frequently serve as key speakers at corporate
strategy meetings, user conferences, and industry seminars.
Webcasts:
A webcast, presented by our analysts and developed based upon
your suggested topics, provides a convenient way to inform and
interest a dispersed audience in a short period of time.
White
Papers
Analyst opinion:
Our analysts write a market overview, supplemented with decades
of market knowledge and consumer data, to provide an objective
viewpoint of a market from an expert source. |
For
over 22 years, Parks Associates has assisted companies with
their custom research needs, providing focus groups,
quantitative surveys, competitive assessment, and market
sizing/forecasts.