Web 2.0 & the New Net

Consumers are no longer just ‘consuming’ content online but creating, sharing, and organizing. Parks Associates analyzes this phenomenon, cutting through the hype and probing into the heart of the key questions it presents to the industry: Is there money to be made in the Web 2.0 space? How should established players react? Parks Associates delivers its latest consumer data on Web 2.0 trends which illustrate the current adoption and usage patterns.

“Like it or not, social media is here to stay and its rise has implications for everyone,” said John Barrett, director of research with Parks Associates. “The process though which people communicate, create, connect, and consume is changing. The industry had better learn to adapt.”

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The Bottom Line

1.0   Notes on Methodology

1.1 Consumer Data

1.2 Definitions

2.0   Market & Business Strategies

2.1 Overview

2.2 Party Like its 1999?

2.3 Monetizing your Benefactors

2.4 Revenue Models

2.4.1 Advertising: Is Web 2.0 Too Hot to Touch?

2.4.2 The Critical Mass of Users

2.4.3 Non-Advertising Revenue Models

2.5 Government Intervention

2.6 Web 2.0 Ecosystem

3.0   Social Media Habits

3.1 Overview

3.2 Social Networking

3.2.1 Social Networking & Communication

3.2.2 Social Networking & Dating

3.3 Video Sharing

3.4 Blogging

3.5 Photo Sharing

4.0   Implications & Action Items

Resource Book

Section I: Demographics

Section II: Overlap of Social Media

Section III: Social Media and Product Purchase Intent

Section IV: Company Profiles

AOL Video

Bebo

Cafe.com

CyWorld

Digg

eSnips

Facebook

Flickr

Friendster

Hi5

Kaboodle

LastFM

Linked In

Live Journal

Meet-Up

MySpace

Orkut

Photobucket

Rave

Revver

VideoEgg

Wikipedia

Windows Live Spaces

Xanga

Yahoo 360

YouTube

The Bottom Line

Web 2.0 Successes

Web 2.0 Eco-system

Contributing vs. Consuming

U.S.: Content Viewed by Users of Video Sharing Sites

Monthly Expenditure on Social Media Activities & Photo Printing

MySpace Widget Examples

Generating Income from Social Media: Primary vs. Secondary Occupation

Social Media Activities

Age and Social Media

Number of Social Media Activities Engaged In

Social Networking by Age

Social Networking, by Country

Overlap Among Social Networking Sites

U.S.: Number of Social Networking Sites Used

Communicating with Friends, by Age

Instant Messaging & Social Networking

Social Networking & Multitasking

Social Networking & Dating

Dating & Social Networking by Age

Watching Video on Sharing Sites, by Country

Uploading Video to Sharing Sites, by Country

Reading Blogs, by Country

Updating Blogs, by Country

Social Networking & Blogging

Blogging & Other Information Activities

Photo Sharing, by Country

Reasons for Uploading Photos to Web

Uploading Photos and other Activities

Paying for Online Photo Sharing

Resource Book

Gender and Social Media

Age and Social Media

Education and Social Media

Marital Status and Social Media

Social Media Site Usage

Read a Blog Overlap

Update a Blog Overlap

Social Networking Overlap

Photo Sharing Overlap

Upload Video Overlap

Watch Video Overlap

Watch Video Online and Purchase Intent

Publish Date: 2Q 2007

Pages: 106


Authored By:
John Barrett - Director of Consumer Analytics

Executive Editor: Tricia Parks
Published by Parks Associates

© June 2007 Parks Associates
Dallas, Texas 75230

All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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