TV Services: Changing the Channel Package

Several factors are causing operators to reassess the ways in which they package their pay-TV offerings, including carriage fee battles, changing consumer preferences, new regulations, emerging technologies, and aggressive competition. As a result, many are exploring opportunities for skinny bundles, a la carte offerings, or other options. This report examines global and regional trends in video service packaging and consumer preferences related to these changes.

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1.0        Report Summary

1.1        Purpose of Report

1.2        Scope of Report

1.3        Research Approach/Sources

2.0        Changing Demand for Live, Linear TV

2.1        Cord-Cutting, Cord-Shaving, and the Adoption of Pay TV

2.1.1     Cord-Cutters and the Return to Pay TV

3.0        Re-thinking the Channel Package

3.1        The Emergence of Skinny Bundles

3.1.1     Licensing and Skinny Bundles

3.1.2     Skinny Bundle Case Study: The Evolution of Sling TV

3.2        Skinny Bundle Impact on Pay-TV Revenues / KPIs

3.3        Industry Trends in Channel Packages and Bundling

3.3.1     OTT / pay-TV Bundling and Partnerships

3.3.2     Ultimate Consumer Choice: A la carte pay-TV offerings

3.4        Carriage Fee Conflicts and Network Blackouts

4.0        Market Forecast

4.1        Forecast Methodology & Assumptions

4.2        Forecast of Pay-TV Subscribers (2015 – 2021)

5.0        Implications & Recommendations

6.0        Appendix

6.1        Glossary

6.2        Index

6.3        Image Sources

U.S. Pay-TV Service Penetration (2011 - 2016)
Number of Pay-TV Subscribers for Leading U.S. Pay-TV Providers (2014-2016)
Cord Nevers by Age (2014-2016)
Cord-Shavers, Cord-Cutters, & Cord-Nevers (2014 – 2016)
Recent Change to Pay-TV Service (2015 – 2016)
Changes to Pay-TV Service by Provider (2015 – 2016)
Reasons Consumers Re-subscribed to Pay TV
Channel Preferences by Skinny Bundle Target Segments
Comparison of Skinny Bundle Size and Pricing (Feb 2017)
Average Expenditure on TV Services (2012 – 2016)
Skinny Bundle Revenue Scenario – Incremental Subscribers
Skinny Bundle Revenue Scenario – Full Cannibalization
Offset Analysis: Skinny Bundle vs. Cannibalized Subscribers
Skinny Bundle Revenue Scenario – The Value of Add-on Packs
Pay TV and OTT Service Subscriptions
A la carte and skinny bundle options among Canadian operators
Consumer Uptake of Operator Skinny Bundles and a la carte Channels in Canada
Recent Carriage Fee Conflicts
YES Network Carriage Fee Battle Ad Campaign
TV Services Forecast Methodology
Number of TV Households by Region (2015 – 2021)
Global Forecast: Number of Pay-TV Households by Type (2015 - 2021)

Publish Date: 1Q 2017

Pages: 54

Authored By:
Brett Sappington - Senior Research Director and Principal Analyst
Alexandra Martin - Research Analyst
Patrice Samuels - Sr. Manager, Market Research

© February 2017 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

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