TV Everywhere: Growth, Solutions, and Strategies

TV Everywhere: Growth, Solutions, and Strategies explores the growth of TV and examines the worldwide growth in delivery of TV services online and to connected devices. This report examines deployments of TV Everywhere initiatives around the world, market-specific approaches, business models, and consumer interest. The report looks into the solution providers that are enabling these services and the technical, business, and legal issues related to TV Everywhere.

“Consumers are demanding video content on multiple platforms, and service providers are stepping up to address that demand and stave off cord-cutting,” said Brett Sappington, a senior analyst at Parks Associates. “The technology for delivering and monetizing TV Everywhere continues to grow. The systems are within reach for any operator. The questions are of digital rights, business models, and competitive advantage. The next few years will be important in determining the future of how 'television' will be delivered to customers, both today and in the future."

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The Bottom Line

1.0   Report Summary

1.1 Purpose and Scope of Report

1.2 Data Sources

1.3 Definition of Global Regions

1.4 Glossary of Terms

2.0   Market Analysis

2.1 Consumer Data

2.1.1    Connected Devices and Video Consumption

2.1.2    Consumer Demand for TV Everywhere Services

2.2 Operator Deployments and Initiatives

2.2.1    North America

2.2.2    Western Europe

2.2.3    Central / Eastern Europe

2.2.4    Asia / Pacific

2.2.5    Latin America / ROW

2.3 Competition and Substitution

2.3.1    Online Video

2.3.2    Web TV

2.3.3    Mobile TV Services

3.0   Multiscreen Issues and Trends

3.1 Business Models

3.2 Digital Rights

3.3 Acquisition of Content Sources by Operators

3.4 The Importance of Tablets and Mobile Phones

3.5 The Danger in Competing Online

3.6 Solutions and Enablers

3.7 Standards

3.8 Encoding / Transcoding

3.9 Adaptive Bitrate Streaming

4.0   Forecasts – Pay TV Subscribers and Multiscreen TV Services

5.0   Implications and Recommendations

5.1 Service Providers

5.2 Solution Providers

Industry Sources for the Report
Global Forecast Regions
Penetration of TV Everywhere Services – July 2011
Increase in Connected Devices in US Homes
Change in Video Usage by US Consumers
Importance of Video Sources – US Households
Attitude Towards Video Services – European Households
Appeal of TV Everywhere Services – US Consumers
Using TV Everywhere Services to Fight Cord-Cutting – US Consumers
Using TV Everywhere Services to Lure Competitor Subscribers – US Consumers
Worldwide Operator TV Everywhere Initiatives – Category & Region
Worldwide Operator TV Everywhere Initiatives – Client Device and Content Type
Multiscreen Initiatives – North America
Multiscreen Initiatives – Western Europe
Multiscreen Initiatives – Central / Eastern Europe
Multiscreen Initiatives – Asia / Pacific
Multiscreen Initiatives – Latin America / ROW
Premium Online Video Providers
Additional Online Video Offerings
Wilmaa Web TV Service
Mobile TV Offerings in North America and Western Europe
Willingness to Pay for
Verizon’s FlexView for FiOS On-Demand
Media Consumption – 2009 vs. 2010
Benefits and Drawbacks of Business Models
PC Multitasking – US Consumers
Selected Solution Providers – TV Everywhere Solutions
Selected Solution Providers – Transcoding / Delivery
Adaptive Streaming Technologies
Forecast Methodology
Global Forecast – Pay TV Subscribers with Access to TV Everywhere Services
Global Forecast – Pay TV Operators Offering TV Everywhere Services
TV-Centric Multiscreen Features

Publish Date: 2Q 2011

Pages: 61

Authored By:
Brett Sappington - Senior Research Director and Principal Analyst

© April 2011 Parks Associates
Dallas, Texas 75230

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