Successful App Business Models: Trends and Case Studies

This report analyzes the mobile app market, highlights consumer usage trends, and evaluates four major app developer business models. The report uses case studies of six mobile apps to showcase how app developers build and grow their businesses.

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Data Points

The Bottom Line

1.0          Report Summary

1.1          Purpose and Scope of Report

1.2          Research Approach

2.0          Trends in Consumer App Usage

2.1          Successful Apps by Device Platform

2.2          App Spending by Platform

3.0          Trends by App Revenue Model

3.1          Free and Premium Upgrade Models

3.2          Subscription

3.3          In-app Purchases (IAPs)

3.4          In-app Advertising

4.0          Case Studies: Successful App Business Models

4.1          Game App: SuperCell

4.2          Social App: Path

4.3          Music App: Slacker Radio

4.4          Photo/Video App: BeFunky

4.5          Retail App: ShopSavvy

4.6          Wellness & Fitness App: Endomondo

5.0          Market Implications & Outlook

5.1          Market Implications

5.2          Market Outlook

Resource Book

Glossary of Terms

Company Index

Rise of Connected Device Ownership (2010-2013)
App Download Pattern by Device Platform
CE Device Internet Connectivity
Top-Five Most Used App Type by Device Platform
Types of Apps Owned by Device Platform
In-App Purchase Types by Device Platform
Total In-App Purchase Spending by Device Platform
Mobile App Spending by Demographic
Smartphone In-app Purchase Spending
Leading iPhone Apps Featuring In-app Purchases
Endomondo Revenue Models
User Affinity: Endomondo Relative to Competition
Mobile App Revenue Forecast Methodology
North American Mobile App Revenue Forecast (2012-2017)

Publish Date: 2Q 2013

Pages: 62

Authored By:
Harry Wang - Senior Director of Research
Jennifer Kent - Vice President, Research

© May 2013 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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