The Streaming Media Device Landscape

This report discusses the growing market for streaming media devices as new entrants join the party and expand the entertainment ecosystem. It examines the future strategies for the two major streaming media device form factors, players and sticks, as well as the growth of the market, the impact of new entrants, and what the streaming media device space will look like in five years. The report includes a five-year unit sales forecast.

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Download Table of Contents (PDF)

Dashboard

1.0    Report Summary

1.1    Purpose of Report

1.2    Scope of Report

1.3    Research Approach/Sources

2.0    The Growth of OTT

3.0    Connected CE Streaming Platforms

3.1    Connected CE Ownership and Purchase Trends

3.1.1 Streaming Media Device Unit Sales

3.2    Connected CE Device Usage and Spend

3.2.1 Streaming Media Device Usage

3.2.2 Average Spend

4.0    User Experience

4.1    Features to Improve the User Experience

4.1.1 Transaction Accounts

4.1.2 Video Quality

4.1.3 Content Search

4.1.4 Device Controls

5.0    The Changing Streaming Media Device Landscape

5.1    Streaming Media Device Form Factors

5.2    Content Partnerships and Distribution

5.3    New Entrants

Nvidia

Intel Compute Stick

Orange

5.4    Diversification

5.4.1 TV Software

5.4.2 Platform Licensing and Partnerships

6.0    Forecast

6.1    Forecast Methodology

6.2    Forecast

7.0    Implications and Recommendations

7.1    Implications

7.2    Recommendations

8.0    Appendix

8.1    Glossary

8.2    Company Index

8.3    Image Sources

U.S. Households with Internet-Connected CE
Annual Increase in New Device Connections to the Internet in the U.S.
Western European Broadband Households with Internet Connected CE
Pay-TV Service Subscriptions among U.S. Broadband Households
Influence of Online Video on Pay-TV Service Downgrades
Home Entertainment Device Ownership
Home Entertainment Products Purchased
Screen Sizes of Primary Flat-Panel TV Sets
2014 U.S. Streaming Media Device Sales by Brand
Share of U.S. Streaming Media Device Sales for Top 4 Players
2014 Streaming Media Device Sales by Brand in Germany, Spain, and the U.K.
Most-Commonly Connected CE Device
Most-Used Connected CE Devices
TV Ownership, Purchase and Usage
Most-Used Connected CE Device by Number of Broadband Households
Usage for the Most-Used Connected Streaming Platform by Age Group
Usage for the Most-Used Connected Streaming Platform by Income Level
Most-Used Streaming Media Device
Average Monthly Content Spend on Streaming Media Devices
Average Monthly Content Spend on Streaming Media Devices Including Games
Hours Spent Playing Games per Month by Device
Types of Games Played on Connected CE Devices
Reason for Using Connected CE Device More Than Others
Methods of Controlling Connected CE Devices
Ownership of Streaming Media Sticks and Players by Age Group
Most-Commonly Used Gaming Console
Streaming Media Player Forecast Methodology
Total Streaming Media Device Unit Sales Forecast
Total Streaming Media Device Unit Sales Forecast by Region
Total Streaming Media Device Unit Sales Trend by Region
Total Streaming Media Stick Unit Sales Forecast
Total Streaming Media Stick Unit Sales Forecast
Total Streaming Media Player Unit Sales Forecast
Total Streaming Media Player Unit Sales Forecast by Region
 

Publish Date: 3Q 2015

Pages: 64


Authored By:
Barbara Kraus - Director of Research

© July 2015 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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