Smart TVs in a Pay-TV World

This report examines the phenomenon of smart TV diffusion on video delivery and consumption. It specifically analyzes the technology and business implications for delivering managed and over-the-top video services into a smart TV. It provides an overview of content delivery models, examines the role of pay-TV operators, and provides global forecasts.

"The proliferation of smart TVs and other connected consumer electronics is both an opportunity and a threat for pay-TV providers,” said Kurt Scherf, VP, principal analyst, Parks Associates. “They offer the intriguing possibility for the expansion of pay-TV services beyond the set-top box, but they also offer other players such as broadcasters and over-the-top video providers a toehold into the living room."

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Data Points

The Bottom Line

Smart TVs in a Pay-TV World Dashboard

1.0   Report Summary

1.1 Purpose and Scope of Report

1.2 Data Sources

2.0   Market Status

2.1 Previous Attempts to Bridge Pay-TV and Connected CE

2.2 The Race to Create End-to-End Solutions

2.3 Video Delivery to the Smart TV

2.3.1 Set-top Box Augmentation/Replacement

2.3.2 In Whole-home DVR Configurations

2.3.3 For TV Everywhere

2.3.4 As Virtual MSO Receivers

2.3.5 OTT Platforms

2.3.6 As Video Storefronts

2.4 Pay-TV and Smart TV Deployments

2.4.1 North America

2.4.2 Europe

2.4.3 Asia-Pacific

3.0 Key Technologies

3.1 Video Packaging and Delivery Companies

3.1.1 Smart TV Content Management/Delivery Platforms

3.1.2 Online Video Platforms

3.1.3 Systems Integrators

3.2 Remote User Interfaces

3.3 Content Protection

3.4 Residential Gateways

3.5 Home Networking Technologies

4.0 Forecasts

4.1 Smart TVs

4.1.1 Unit Forecasts

4.1.2 Household Penetration

4.2 Smart TVs as Pay-TV Receivers

4.2.1 Millions of Households

5.0 Implications and Recommendations

5.1 For Pay-TV Distributors

5.2 For Consumer Electronics Manufacturers

5.3 For Technology Vendors

5.4 For Content Owners

6.0 Index

Coming Soon!

Publish Date: 2Q 2012

Pages: 0

Authored By:
Kurt Scherf - Vice President, Principal Analyst

© May 2012 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

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