Portable Multimedia Players: Analysis and Forecasts (Second Edition)

This report will re-examine the portable multimedia player market after the first report was published two years ago in 2005. Besides highlighting and updating the technology and feature trends, this report will focus on analyzing consumers’ usage of the device and evaluating the impact of the latest digital media consumption trends on the adoption and positioning of the device relative to other portable entertainment platforms.

“Two years have passed and the portable multimedia player remains an uncertain product category,” said Harry Wang, Senior Analyst with Parks Associates. “Part of the problem is, although we’ve had so far an explosive growth of online video services, the uptake of PMP as a distinctive entertainment platform is undermined by the flourishing of alternative portable entertainment devices.”

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Download Table of Contents (PDF)

The Bottom Line

1.0 Notes on Methodology

1.1 Consumer Data

1.2 Definitions

2.0 PMP: A Fast-changing Market

2.1 Two Years in Retrospective

2.2 Current Adoption of Portable Multimedia Players

3.0 Component Analysis and Technology Trends

3.1 Microprocessors and Other Silicon Components

3.2 Choice of Storage Media

3.3 Display Technology (LCD)

3.4 Media Formats, Codecs, and DRM

3.5 Feature Trends

4.0 Consumer Demand Analysis

4.1 Digital Media Habits and Product Appeal

4.2 Choice of Portable Entertainment Platforms and Convergence Trends

4.3 Consumer Segmentation

5.0 Industry Trends, Marketing Strategies and Competitive Analysis

5.1 Digital Media Trends and PMP as an Entertainment Platform

5.2 Overview of Branding and Marketing Strategies

5.3 Competitive Analysis

6.0 Market Forecast and Implications

6.1 Market Sizing

6.2 Implications and Recommendations

Resource Book

Section I Analysis of PMP Owners’ Usage and Preferences

Market Adoption

Device, Content, and Usage

Section II Comparison of PMP Owners in 2005 and 2007

Demographics of Overall PMP Owners: 2005 vs. 2007

Demographics of Hard-disk Drive-based PMP Owners: 2005 vs. 2007

Section III Consumer Segments: Methodology and Analysis

Demographics

Device, Content, and Purchase Behaviors

Section IV Analysis of PMP Intenders’ Interests and Media Habits

Section V Profiles of Leading PMP Manufacturers and Technology Providers

Apple/iPod Video

Samsung

Microsoft/Zune

Archos

Creative Labs

Toshiba

Coby Electronics

Cowon 74

Philips

Thomson

Sandisk

Texas Instruments

SigmaTel

Marvell Technology Group, Ltd.

Sigma Designs, Inc.

Broadcom

Analog Devices, Inc.

Freescale Semiconductor

Raza Microelectronics

The Bottom Line

PMP Hardware Events 2005-2007

Estimates of Worldwide Cumulative Video iPod Shipments

Major Online Video Market Events (2005-2007)

The Expansion of the Multimedia-Capable Smartphone Family

U.S. PMP Adoption among Online Households 2005 vs. 2007

PMP Owners’ Age Distribution: 2005 vs. 2007

PMP Owners’ Other Technology Gadgets

Worldwide Video-capable MP3 Player Adoption among Internet Households

Comparison of PMP Processor Solutions

Current Storage Capacity on PMPs

Comparison of Touch-Screen Technology

Screen Size of PMPs among Current Owners

Analysis of Media Formats and Codecs

Major DRM Technology for Online Video

Features of the Latest PMP Models

Music and Video Consumption Frequency on a PMP

Factors and Drivers for Video Consumption on a PMP

Top-Ten Video Genres Preferred on PMP, Cell Phone, and Laptop PC

Locations Where PMPs are most Frequently Used

Expected Storage Capacity of the Next PMP Purchase

Budget to Spend on the Next PMP Purchase

Portable Media Platforms: Ownership 2005 vs. 2007

Portable Media Platforms: Purchase Intention 2005 vs. 2007

Consumers’ Preference for Converged Devices

Consumer Segmentation: Comparison of the Three PMP User Groups

Broadband Households Paying for Online Video Content

Broadcast Networks’ Online Video Initiatives

Broadcast Networks’ Online Video Initiatives

Major Online Movie Services and Portable Device Support

Major Brands’ Strengths and Weaknesses

Brand Share in the U.S. based on Consumer Survey

Worldwide Forecast of Video-capable PMP Shipments

Worldwide Forecast of PMP Shipments by Storage Medium

Worldwide Forecast of Video-capable PMP Revenues and ASP

Resource Book

Penetration of Consumer Products (Q2 2007)

Cross-Ownership of Portable Devices

Brand Share of Portable Multimedia Players

Screen Sizes of Portable Multimedia Players

Storage Capacity of Portable Multimedia Players

Average Number of Media Files on Portable Multimedia Players

Percentage of PMP Owners Having Media Files

Source of Video Content for Portable Multimedia Player Owners

Satisfaction with PMP Features (I)

Satisfaction with PMP Features (II)

Frequencies of Media Consumption on Portable Multimedia Players

Locations Where Portable Multimedia Players are Used

Comparison of Locations: Portable Music Players vs. PMPs

Average Monthly Spending on Video Content for PMPs

Drivers for Consuming more Video Content on PMPs (I)

Drivers for Consuming more Video Content on PMPs (2)

Accessory Items Purchased for Portable Entertainment Devices

Product Complaints: Video iPod vs. Other PMP Brands

Location of Use: Video iPod vs. Other PMP Brands

Frequency of Usage: Media Consumption on Portable Devices

Number of Media Files by Storage Capacity

Percentages of PMP Owners who do not Own Videos and Rarely Watch Videos

Desirable Features: Video iPod vs. Other PMP Brands

Average Number of Video Files and Frequency of Usage: Video iPods vs. Other PMP Brands

Age of PMP Owners: 2005 vs. 2007

Gender of PMP Owners: 2005 vs. 2007

Preference for Stand-Alone versus Multi-Function Devices: 2005 vs. 2007

Ethnicity of PMP Owners: 2005 vs. 2007

Income Distribution of PMP Owners: 2005 vs. 2007

Marital Status of PMP Owners: 2005 vs. 2007

Education Level of PMP Owners: 2005 vs. 2007

PMP Owners Currently Attending College: 2005 vs. 2007

Type of Residence of PMP Owners: 2005 vs. 2007

Number of Adults in Household, PMP Owners 2005 vs. 2007

Number of Children in Household, PMP Owners 2005 vs. 2007

Age of HDD-based PMP Owners: 2005 vs. 2007

Gender of HDD-based PMP Owners: 2005 vs. 2007

Preference for Stand-Alone vs. Multi-Function Devices among HDD-based PMP Owners: 2005 vs. 2007

Ethnicity of HDD-based PMP Owners: 2005 vs. 2007

Income Distribution of HDD-based PMP Owners: 2005 vs. 2007

Marital Status of HDD-based PMP Owners: 2005 vs. 2007

Education Level of HDD-based PMP Owners: 2005 vs. 2007

HDD-based PMP Owners Currently Attending College: 2005 vs. 2007

Type of Residence Occupied by HDD-based PMP Owners: 2005 vs. 2007

Number of Adults in Household of HDD-based PMP Owners: 2005 vs. 2007

Number of Children in Household of HDD-based PMP Owners: 2005 vs. 2007

Summary of Consumer Segmentation Findings

Age Distribution: by Consumer Segments

Gender: by Consumer Segments

Education Level: by Consumer Segments

Income Distribution: by Consumer Segments

Home Network Ownership: by Consumer Segments

Ethnicity: by Consumer Segments

Marital Status by Consumer Segments

College Status: by Consumer Segments

Type of Residence: by Consumer Segments

Number of Adults in Household: by Consumer Segments

Number of Children in Household: by Consumer Segments

Interest in Mobile Applications: by Consumer Segments

PMP Storage: by Consumer Segments

PMP Screen Size: by Consumer Segments

Main Types of Media Files Stored on PMP: by Consumer Segments

Other Types of Media Files Stored on PMP Device: by Consumer Segments

Satisfaction with PMP Features: by Consumer Segments

Situation in which PMP is Used Most Often: by Consumer Segments

Source of Video Content: by Consumer Segments

Importance of Mobile Device Features: by Consumer Segments

Interest in Mobile Device Hardware and Accessories: by Consumer Segments

Attitude toward Advertising on Mobile or Portable Devices: by Consumer Segments

Preference of Convergence: by PMP Owner Segments

Amount Spent Monthly on Video Content Purchase: by Consumer Segments

Frequency with which PMP Owners Listen to Music on their Devices: by Consumer Segments

Frequency of Watching Videos on PMP: by Consumer Segments

Age Distribution of Intenders

Gender of Intenders

Income Distribution of Intenders

Marital Status of Intenders

Number of Children in Household of Intenders

PMP Intenders’ Intention to Buy Other Mobile Devices

Desired Storage Capacity for PMP Intenders

Importance of PMP Features for Intenders (I)

Importance of PMP Features for Intenders (II)

Importance of PMP Features for Intenders (III)

Price Expected to Pay for Next PMP: Intenders

Video Genre Preferences: PMP vs. Laptop PC vs. Mobile Phone (I)

Video Genre Preferences: PMP vs. Laptop PC vs. Mobile Phone (II)

Video Genre Preferences: PMP vs. Laptop PC vs. Mobile Phone (III)

Interest in Mobile Broadband-enabled Applications on PMPs

Publish Date: 4Q 2007

Pages: 153


Authored By:
Harry Wang - Senior Director of Research

Executive Editor: Tricia Parks
Published by Parks Associates

© October 2007 Parks Associates
Dallas, Texas 75230

All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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