Optimization & Monetization Mobile Data Traffic

This report provides an updated analysis of the dynamic mobile data market from the perspective of the mobile operator, with an emphasis on optimized delivery of mobile data traffic over the network and opportunities to monetize the data. The report includes the latest consumer data from Parks Associates’ Untapped Consumer Opportunities for Mobile Services consumer study.

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The Bottom Line

1.0              Report Summary

1.1              Purpose of the Report

1.2              Scope of the Report

1.3              Data Sources

2.0              Mobile Traffic Data Trends

2.1              Global Mobile Data Traffic Growth

2.2              Technology and Market Drivers for Mobile Data Traffic Growth

3.0              Mobile Network Management and Optimization

3.1              Capacity-Oriented Strategies

3.1.1           Spectrum Acquisition

3.1.2           Network Technology Upgrade

3.1.3           Wi-Fi Offloading

3.1.4           Small Cells Offloading

3.2              Network Optimization Strategies

3.2.1           Network Sharing

3.2.2           Network Bandwidth Management

3.2.3           Self-Optimizing Networks (SON)

4.0              Mobile Data Revenue Strategies

4.1              Mobile Data Pricing Models – Operator’s Perspectives

4.2              Mobile Data Pricing Models – Subscribers’ Perspectives

4.3              Mobile Value Added Services – Monetization Strategies

4.3.1           VAS service subscriptions

4.3.2           OTT services launched by MNOs

4.3.3           Partnerships with OTT players

4.4              Emerging Monetization Opportunities

4.4.1           Direct Carrier Billing

4.4.2           Customer Insights

5.0              Market Forecasts

5.1              Forecast Methodology

5.2              Sources of Information

5.3              Mobile Data Revenues: Five-Year Forecasts for North America and Western Europe

6.0              Market Implications and Recommendations

7.0              Appendix

7.1              Glossary

7.2              Company Index

Companies Interviewed or Researched for Report
Examples of Mobile Data Traffic Growth
Smartphone Penetration in the United States (2005-2013)
Tablet Adoption among U.S. Broadband Households, 2010 -2013
Mobile Phone usage in the United States
Network Management and Optimization Strategies
Spectrum Deals Examples
Snapshot of worldwide LTE deployments
PasspointTM Features
Small Cell Types
Examples of Femtocells
Examples of Network Sharing
Network Optimization Service Providers
SON vendors and technology providers
Worldwide Wireless Service Revenue Trends
Examples of Tiered pricing
Examples of Shared Data Plans
Shared Data Plan Adoption Trends in United States
Mobile Data Plan Quota in United States
Mobile Data Consumption Habits in United States
Subscriber Attitudes towards Shared Data Plans in United States
Reasons for not voluntarily adopting shared data plan for United States subscribers
Leading OTT players offering VoIP and Messaging
Mobile Value Added Services Subscriptions in the United States
Mobile VAS white-label service providers
Examples of OTT call and messaging apps launched by MNOs
Examples of OTT mobile cloud apps launched by MNOs
Direct Carrier Billing Solution Providers
Direct Carrier Billing by Purchase Type
North America and Western Europe Mobile Data Revenues
Mobile Data Revenue by Region
Mobile Data Revenues by Category

Publish Date: 4Q 2013

Pages: 58


Authored By:
Tejas Mehta - Chief Data Scientist

© October 2013 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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