Evolution of the Mobile Content Market

This report provides an analysis and forecast of the evolving mobile content market from both the content development and distribution models to the end-user perspective. It also covers the mobile content industry in North America (U.S. & Canada) to gauge its revenue potential for mobile content distributors. The report also includes the latest consumer data from Parks Associates’ recent mobile tracking study.

“With consumers becoming more accustomed to the extensive availability of mobile content, the mobile content market faces the challenge of matching consumer expectations,” said Harry Wang at Parks Associates. “Success in the mobile content market will ultimately reflect a service provider’s ability to deliver content to a wide range of platforms and integrate a program interface that will improve the experience of the consumer.”

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Download Table of Contents (PDF)

1.0      Report Summary

1.1      Purpose of Report

1.2      Scope of Report

1.3      Research Approach

2.0      Mobile Market Overview

2.1      Mobile Device Platform Growth

3.0      Mobile Content Ecosystem

3.1      Mobile Content Owners and Publishers

3.1.1  TV Broadcasters, Cable Networks, and Movie Studios

3.1.2  Music Labels

3.1.3  Book, Newspaper, and Magazine Publishers

3.1.4  Game Publishers

3.2      Mobile Content Distributors and Aggregators

3.2.1  Role in Content Ecosystem

3.2.2  Type of Mobile Content Distributors

3.3      Mobile Content Technology Provider/Enabler

3.3.1  Mobile Content Delivery Network (CDN)

3.3.2  Mobile Browser Technology and HTML5

3.3.3  Mobile Application Enablers

3.3.4  Significant Mobile Platforms

3.4      Challenges for Mobile Content Distribution

4.0      Mobile Content Usage and Trends

4.1      Premium Content

4.1.1  Video

4.1.2  Music

4.1.3  Games

4.1.4  E-Books

4.1.5  Digital Magazines

4.2      User-Generated Content

4.2.1  Social Networking

4.2.2  Photo Sharing

4.2.3  Personal Video Sharing

4.2.4  User Experience Trends

5.0      Market Trends and Forecasts

5.1      Mobile Content Market Trends

5.2      Mobile Content Forecast Methodology

5.3      Mobile Content User and Revenue Forecasts

6.0      Appendix

6.1      Glossary

6.2      Company Index

North American Smartphone Sales and User Growth
North American Tablet Sales and User Growth
Mobile Content Ecosystem
TV Broadcasters, Cable Networks, Movie Studios: Mobile Content Offerings
E-Book Direct Publishing Terms and Conditions
Revenue Models—Mobile Gaming
Summary of Content Aggregation and Distribution
OTT Mobile Video Content Distributor: Provider Highlights
OTT Mobile Music Distributor: Provider Highlights
Music Service from Mobile Carriers: Provider Highlights
TV Everywhere on Mobile Platform: Provider Highlights
App Store Comparison
Content Delivery Network
Notable North American Operator CDN Initiatives
Major Mobile Platform Comparison
Mobile Content Categories
Video Consumption Frequency on Device Platforms
Video Consumption by Platform
Video Viewing on Mobile Devices by Age/Children at Home
Emerging Video Service Providers
Music App Usage
Top Mobile Games
Gaming on Smartphones and Tablets
Popular Social Magazine Sites
Social Media Platforms
Social Networking Service User Base and Reach
Mobile Photo Sharing Sites
UCG Video Apps
Socialcam and Viddy Monthly Active User Growth
Mobile Content Forecast Methodology
North American Mobile Content User Forecast
North American Mobile Content Revenue Forecast

Publish Date: 4Q 2012

Pages: 69

Authored By:
Harry Wang - Senior Director of Research

© December 2012 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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