The Internet of Things: Business Models & Opportunities

There is significant interest among OEMs of connected home controls and appliances in how to monetize connectivity. OEMs study revenue opportunities from in-app advertising, sales or upgrades, lead generation, and commissions on complementary product sales. This report examines new and reinvigorated business models for these markets as well as how OEMs and developers can take advantage of new revenue opportunities. It also provides business model details and case studies.

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1.0          Introduction

1.1          Key Questions & Issues Addressed

1.2          Scope

1.3          Smart Home Players

2.0          Business Transformation Opportunities

2.1          Improved Business Management

2.2          Product Management Transformation

2.3          Product Development Opportunities

2.4          Logistics Improvements

2.5          Marketing Opportunities

2.6          Improvements in Sales Operations

2.7          Service Opportunities

3.0          Business Dynamics in the Smart Home Market

3.1          SWOT Analysis for Smart Home Service Providers

3.2          SWOT Analysis for Smart Product Manufacturers

4.0          Framework for Evaluating the Smart Home Market

4.1          Smart Home Service Providers Control the Ecosystem

4.2          Smart Home Service Providers with Incentives

4.3          Build-it-Yourself Systems

4.4          Build-it-Yourself Systems with Incentives

4.5          Movement within the Matrix

5.0          Revenue Streams for the Smart Home and IoT

5.1          Subsidizing Upfront Costs and Service Fees

5.2          Price Expansion

5.3          Whole Product Solutions

5.4          Data Exchange

5.5          Product Sales and Commissions

5.6          App Sales, Upgrades

5.7          Advertising

5.8          Lead Generation

5.9          Home Warranty and Performance Monitoring Services

5.10        Insurance Cost Avoidance and Mitigation

5.11        API Transaction Fees

5.12        Energy

6.0          Conclusion

7.0          Notes on Methodology

Internet of Things
Participants in the Smart Home Market
Smart Products Accelerate Transition to New Channels
Smart Home Products and Services Take Two Paths to Market
Conflicting Business Motivations within the Smart Home
SWOT for Service Providers
SWOT for Smart Product Manufacturers
Framework for Evaluating the Smart Home
Scenarios of the Future Smart Home
Smart Home Service Providers Control the Ecosystem Scenario
Smart Home Service Provider Controlled Systems with Incentives Scenario
Build-in-Yourself Scenario
Mash-up Subsystem Controllers
Smart Devices Integrated into a System or Standalone
Build-in-Yourself with Incentives Scenario
Smart Home Competitive Positioning
Consumer Preference for Upfront or Recurring Fees
Impact of Smart Thermostats on Overall Product Mix
In-App Product Sales in Whirlpool App
Likelihood of Using In-App Purchase Capability
App Revenue Generators
Options for Waiving Monthly Service Fees
Open APIs Expand Partnerships
Profiles of Energy Aggregators
ISO/RTO Energy Markets
Real Time LMP Price Duration Curves

Publish Date: 3Q 2014

Pages: 58

Authored By:
Tom Kerber - Senior Director, IoT Strategy and Custom Research

© July 2014 Parks Associates
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