Digital Print Media for Mobile Consumers: Challenges and Opportunities

This report examines survival strategies for traditional print media such as books, newspapers, and magazines given the digital disruption to their traditional business models and how they can thrive through adaptation and transformation. It focuses on how mobile devices, particularly tablets, have changed consumers’ reading habits and forced change in publishers’ strategies to rebuild their distribution value chain in the mobile age. This report provides forecasts of digital print media’s app revenues in the U.S. market from 2014-2019.

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Coming Soon!

Publish Date: 1Q 2015

Pages: 0

Authored By:
Harry Wang - Senior Director of Research

© March 2014 Parks Associates
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