Digital Cameras and Imaging: Analysis and Forecasts

Taking pictures, editing photos, and sharing images with friends and family have never been this easy, thanks to the permeation of digital cameras and imaging solutions and services. This report offers a holistic picture of the entire digital imaging value chain, focusing on the hardware, software, and services that fulfill the imaging needs of consumers. It probes consumers’ usage patterns and purchase behaviors, segments consumers based on their imaging needs, evaluates product and pricing strategies of current products and services, analyzes market drivers and barriers, profiles major players, and estimates the market potential for digital cameras, photo printing services, and the emerging digital photo frame products and services. It is a must-read report for camera manufacturers and retailers, imaging software venders, and photo service providers, as well as potential entrants for this space.

“The worldwide digital camera market is quickly maturing, and the Point & Shoot digital camera category is feeling the most pressure from camera phones and entry-level digital SLR cameras,” said Harry Wang, a research analyst at Parks Associates. “While consolidation in the consumer imaging industry is inevitable, growth opportunities can be found along the value chain by carefully analyzing and segmenting consumers' imaging needs.”

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The Bottom Line

1.0 Notes on Methodology
   1.1 Consumer Data
   1.2 Definitions
   1.3 Scope of Report

2.0 Digital Imaging Industry-the Mega-Picture
   2.1 Digital Imaging Value Chain
   2.2 From Analog to Digital
   2.3 Building Business Models along the Value Chain
   2.4 Product Components and Technologies
   2.5 Consumer Segmentation

3.0 Analysis of the Digital Camera Market
   3.1 Market Overview
   3.2 Device Adoption and Usage—Consumer Perspectives
   3.3 Competition Trends and Marketing Strategies
   3.4 Challenges and Opportunities

4.0 Analysis of the Imaging Software Market
   4.1 Market Overview
   4.2 Consumer Adoption and Usage
   4.3 Software Attributes and Latest Features
   4.4 Competition Trends
   4.5 Market Drivers and Opportunities

5.0 Analysis of the Online Photo Service Industry
   5.1 Market Overview
   5.2 Market Adoption and Consumer Usage
   5.3 Market Competition
   5.4 Challenges and Opportunities

6.0 Analysis of the Emerging Digital Photo Frame Market
   6.1 Industry Overview
   6.2 Product Attributes
   6.3 Business Models and Marketing Strategies
   6.4 Market Drivers and Opportunities

7.0 Imaging Applications inside the Connected Home
   7.1 The Future for Digital Imaging is Networked
   7.2 Impact of the Connected Home on the Digital Imaging Industry

8.0 Market Forecast and Implications
   8.1 Consumer Purchase Intentions
   8.2 Key Assumptions and Influencing Factors
   8.3 Market Size Forecast (2006-2010)

Resource Book

1.0 Profiles of Digital Camera and Camera Phone Owners

2.0 Profiles of High Intenders of Digital Cameras

3.0 Segmentation Methodology and Segment Profiles

4.0 Technology Overviews
   4.1 Optical Lens
   4.2 Digital Image Sensor
   4.3 Imaging Processor
   4.4 Display Technology
   4.5 Image Compression and File Formats
   4.6 Connectivity Protocols and Technologies

5.0 Company Profiles—Digital Imaging Device Manufacturers
   Canon Inc.
   Fuji Photo Film
   Hewlett-Packard
   Eastman Kodak Co.
   Motorola Inc.
   Nikon Corporation
   Nokia Corporation
   Olympus Corporation
   Samsung
   Sony Corporation

6.0 Company Profiles—Photo Printing and Editing Software Vendors
   Adobe System Inc.
   Arcsoft
   FotoNation
   Microsoft
   Simple Star
   Ulead System, Inc.

7.0 Company Profiles—Online Photo Service Providers
   Ceiva Logic, Inc.
   Kodak EasyShare Gallery
   HP Snapfish
   Pacific Digital Corporation/Memory Frame
   Shutterfly
   SmugMug.com
   Yahoo Flickr

The Bottom Line

Digital Imaging Value Chain and Its Components
Digital Photography Cost Going Down
Levels of Vertical Integration along the Value Chain
Supply of Key Components: In-house versus Outsourced
Key Components and Development Trends
Segmentation Based on Psychographic Profiles of Consumers
Description of Digital Imaging Consumer Segments
Major Camera Vendors’ Product Lineups and Pricing
Digital Camera & Camera Phone Household Penetration in Selected Countries
Level of Dual Ownership of Cameras and Camera Phones in Selected Countries
Printer, Scanner, and External Hard Drive Ownership among DSC Users
Frequency of Printing at Home among Digital Camera Users
Frequency of Printing at Retail Stores among Digital Camera Users
Digital Camera Market Drivers and Challenges
Digital Camera Users’ Photo Editing Frequency
Highlights of Photo Editing Features from Selected Software Vendors
Online Photo Service Provider Segments
Online Photo Sharing Web site Overview
Use of Online Photo Sharing Service among Camera Users in Eight Countries
Online Photo Printing Service Compared with Retail Printing
Drivers and Challenges for Online Photo Printing Service Providers
Digital Photo Frames—Product Attributes Comparison
CEIVA’s Service Pricing and Features
Digital Photo Frames—Business Model Comparison
Digital Photo Frame Market: Drivers and Challenges
Digital Images as Self-created Content inside the Connected Home
Digital Camera Purchase Intention over the Next 12 Months
Digital Camera Intenders Segmented based on Prior Ownership
Global Digital Camera Shipment Forecast by Product Category (2006-2010)
Global Digital Camera Shipment Forecast by Region (2006-2010)
Global Printing Service Revenue Forecast (2006-2010)
Global Digital Photo Frame Market Revenue Forecast (2006-2010)

Resource Book

Digital Camera Penetration Rates among Internet Households
Camera Phone Penetration Rates among Internet Households
Dual-ownership of Digital Cameras and Camera Phones
Digital Camera Users by Age
Digital Camera Users by Gender
Digital Camera Users Crossed by Status of Young Kids at Home
Digital Camera Users by Education Level
Average Number of Photos in Digital Camera Users’ PCs
Printer Penetration among Digital Camera Users
Scanner Penetration among Digital Camera Users
External Hard Drive Penetration among Digital Camera Users
Frequency of Digital Camera Usage among Users
Frequency of E-mailing Photos among Users
Frequency of Uploading Photos to Online Sharing Sites
Frequency of Printing Photos at Home
Frequency of Printing Photos at an In-Store Kiosk
Frequency of Retail Store Photo Printing
Frequency of Digital Photo Editing
Frequency of Creating Photo Slide Shows
Frequency of Burning Photos to CDs/DVDs
Camera Phone Users’ Age
Camera Phone Users’ Gender
Camera Phone Users’ Education Level
Camera Phone Users’ Status of Young Kids at Home
Frequency of Sending and Receiving Photos via Camera Phones
Frequency of Editing Digital Photos among Camera Phone Users
Frequency of Creating Photo Slide Shows among Camera Phone Users
Average Number of Digital Photos on PCs among Camera Phone Users
Frequency of Using Mobile Phone for Picture-related Activities
Likelihood of Using High-quality Camera Phone as Primary Camera
Likelihood of Using Camera Phone as Primary Camera by Age
Likelihood of Using Camera Phone as Primary Camera Crossed by Purchase Intention of Digital Camera and Mobile Phones
Likelihood of Using Camera Phone as Primary Camera Crossed by Purchase Preference for Mobile Entertainment Devices
Camera Phone as Primary Camera by Mobile Imaging Activities
Camera Phone as Primary Camera by Frequency of Phone Replacement
Features of Camera Phones That Need to Improve
Features of Camera Phones That Need to Improve: among High Intenders for Using Camera Phone as Primary Camera
Features Requiring Improvement Crossed by Age
Purchase Intention of Digital Cameras by Ownership Types
Sizes of Return Purchasers and New Purchasers among Camera High Intenders
Digital Camera High Intenders’ Age Distribution
Digital Camera High Intenders’ Gender
Digital Camera High Intenders: Children at Home
Digital Camera High Intenders: Average Number of Photos on PCs
Digital Camera High Intenders’ Intention for Printer Purchase
Digital Camera High Intenders’ Intention for Scanner Purchase
Digital Camera High Intenders’ Intention for External Hard Drive Purchase
U.S. Digital Imaging Market Consumer Segments
Summary of Consumer Imaging Segments
Consumer Segments by Age
Consumer Segments by Gender
Consumer Segments by Household Income
Consumer Segments by Marital Status
Consumer Segments by Education Level
Consumer Segments by Children At Home
Consumer Segments by Attending College
Consumer Segments by Own or Rent
Consumer Segments by Housing Type
Consumer Segments by Leisure Travel Frequency
Consumer Segments by Device Purchase Preference
Perceived Importance of Device Attributes by Segment (1)
Perceived Importance of Device Attributes by Segment (2)
Imaging Device Ownership by Segment
Other Portable Device Ownership by Segment
CE Purchase Behaviors by Segment (1)
CE Purchase Behaviors by Segment (2)
CE Purchase Influencers by Segment (1)
CE Purchase Influencers by Segment (2)
Comparison of CCD and CMOS Sensors
Imaging Processor Vendors
Graphic File Format Comparison

Publish Date: 2Q 2006

Pages: 155


Authored By:
Harry Wang - Senior Director of Research

Contributor: Yilan Jiang
Executive Editor: Kurt Scherf
Published by: Parks Associates

© April 2006 Parks Associates
Dallas, Texas 75230

All rights reserved. No part of this book may be reproduced,
in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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