Augmented Reality: Innovations and Lifecycle

Augmented reality (AR) has the potential to revolutionize the way in which consumers interact with technology, each other, and the world around them. Some believe that AR devices could even replace smartphones and personal computers in the future. This report presents an overview of the current state of AR technologies and devices, with an emphasis on new innovations in the AR space that can help drive adoption. It includes a deep dive into the activities of major AR players, including Microsoft, Google, and Apple, as well as well as forecast of AR head mounted display installed base and unit sales through 2025.

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Download Table of Contents (PDF)

1.0              Report Summary

1.1              Purpose of Report

1.2              Key Questions Addressed by this Research

1.3              Research Approach/Sources

2.0              Augmented Reality Market Overview

2.1              Augmented Reality Use Cases

2.1.1          Business Use Cases

Enterprise Use Cases

Company Highlight: Microsoft

Company Highlight: LogistiVIEW

2.1.2          Consumer Use Cases

Filters: Social Media and Chat

Shopping: Virtual Try-Out

Mobile Gaming: Pokémon Go

Web AR and AR Browsers

2.2              Augmented Reality Ecosystem

3.0              Augmented Reality Devices: Assessment of Leading Players

3.1              Handheld AR

3.1.1          AR on iPhones

Unifying Hardware and Software with ARKit

3.1.2          AR on Android Phones

Designing for Google’s ARCore

3.2              AR Head-Mounted Devices

3.2.1          2D AR HMDs



Google Glass

Kopin Corporation

3.2.2          3D AR HMDs

Microsoft HoloLens

Magic Leap

Qualcomm XR Viewer Platform

3.3              AR Platforms: Comparative Assessment

4.0              Consumer Perceptions of Augmented Reality

4.1              Consumer-Preferred Use Cases

4.2              Preferred Form-Factors

4.3              Rising Consumer Awareness

5.0              Telco’s Augmented Reality Strategies

6.0              Market Forecast

6.1              Assessment of AR Market

6.2              Methodology and Assumptions

6.2.1          Continued Handheld Dominance in the Consumer Space

6.2.2          Enterprise HMD Growth Will Be Slower than Expected

6.2.3          More Players Will Exit the Market

6.3              Augmented Reality Evolution: Projected Timeline

7.0              Implications and Recommendations

8.0              Appendix

8.1              Glossary

8.2              Index

8.3              Image Sources

Companies Interviewed or Researched for Report
Augmented Reality Development Timeline
Dynamics 365 Mixed Reality Solutions
Monthly Active App Users for Top AR Applications
Augmented Reality Ecosystem
Use Cases for Augmented Reality HMDs
RealWear HMT Specs
Vuzix Smart Glasses Specs
Microsoft HoloLens Specs
Magic Leap One Specs
Comparison of Leading AR Headsets
Consumer Familiarity with AR
Consumer Preference for AR Information
Appeal of AR Form Factors
Familiarity with AR by Generation (2016-2018)
Telco AR Initiatives
Enterprise Augmented Reality HMDs: 2018-2025 Forecast

Publish Date: 1Q 2019

Pages: 51

Authored By:
Kristen Hanich - Director of Research

© March 2019 Parks Associates
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