Webcast - Building a Differentiated User Experience in the Connected Home

Qualcomm - Parks Associates research webcastComplete the form on this page to download the Webcast presentation  "Building a Differentiated User Experience in the Connected Home."

Complimentary Webcast co-hosted by Qualcomm and Parks Associates on July 10

Todd Antes, Vice President of Product Management, Qualcomm
Sy Choudhury, Sr. Director of Product Management, Qualcomm
Fabrice Hoerner, Technical Marketing, Sr. Manager, Qualcomm
Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

This webcast, hosted by Parks Associates and Qualcomm, discusses the advanced technologies that redefine the home experience, expanding it to every corner and beyond and making it personal, delightful, and intuitive to consumers.

Parks Associates data - Qualcomm webcast

The explosive growth in connected products and services across many vertical markets has resulted in fragmented products and services. Relevant players include:

  • Network operators
  • Security service providers
  • Energy utilities
  • CE and auto manufacturers
  • Health service providers
  • Modem / router manufacturers
  • Appliance manufacturers
  • Cloud content providers

Each connected solution meets a short-term need, but individually its capabilities are often limited to one slice of the connected home ecosystem, frustrating consumers by failing to provide the ideal experience: an end-to-end solution that seamlessly crosses the public, home, and personal networks.

Ecosystem players who do not take steps to fully integrate their solution into the connected home ecosystem will quickly be dealing with unhappy customers.

In this webcast, Parks Associates and Qualcomm highlight current gaps in current products and services, where complexities are damaging market growth by limiting the consumer experience. The presenters will discuss the technologies that can close these gaps, enable new service capabilities, and provide a truly seamless user experience.

Key Takeaways

  • Explanation of current interoperability challenges
  • Impact and limitations of the walled-garden approach
  • New opportunities created by solutions that bridge public, personal, and home networks
  • Consumer expectations for connected home systems and CE
  • Benefits to a variety of solutions in connected CE, appliances and home systems


Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

Tom Kerber - Parks Associates

Tom leads Parks Associates research in the areas of home controls, energy management, and home networks. Tom’s work includes industry reports, consumer and utility industry survey work, and consulting engagements to leading home systems device and service companies. Tom regularly speaks at industry conferences in the U.S. and abroad and is a frequent guest at client planning meetings.

Prior to joining the firm, Tom was a client of Parks Associates’ Home Energy Management service (2010) while serving Lennox Industries as Corporate Director, Advanced Engineering and as Director of Product Management.

Tom has previously worked in the utilities industry, the consumer goods industry, and for Motorola in the telecom industry.

He holds a MS in Software Engineering from the University of Texas and a BS in Systems Engineering from the United States Naval Academy.

Todd Antes, Vice President of Product Management, Qualcomm

Todd Antes - Qualcomm - Parks Associates webcast

Todd Antes joined Qualcomm in 2011, following the acquisition of Atheros. Todd is the vice president of product management for the Wired/Wireless Infrastructure Networking business unit. He has extensive experience and has held several senior management roles in the wireless semiconductor and cellular industries, Prior to joining Qualcomm, Mr. Antes held various senior marketing and product management roles at Philips Semiconductor, including Director of Marketing for the company's wireless LAN, Bluetooth, ultrawideband, and cellular chipset businesses. He was also a member of the founding executive team of AirPrime, a 3G/cellular data products company acquired by Sierra Wireless in 2003.

Mr. Antes holds Bachelor of Science in electrical engineering and Master of Business Administration degrees from Santa Clara University.

Sayeed Choudhury, Senior Director of Product Management, Internet of Everything, Qualcomm Connected Experiences, Inc.

Sy Choundhury - Qualcomm - Parks Associates webcast

Sayeed Choudhury is responsible for software products that enable the next billions of devices to be connected in an Internet of Everything. This includes the AllJoyn software connectivity fabric, which provides devices and applications with a way to stream media, share notifications and enable virtual remote user interfaces, regardless of the operating system. Prior to this, Choudhury led the business team responsible for Web Technologies. He also stewarded the company’s partnerships with Microsoft on Windows Mobile and Google on Android.

Before joining Qualcomm, Choudhury led product management activities for the consumer electronics and wireless markets for Wind River Systems. He started his career as an embedded software and hardware engineer, originally receiving his BSEE from the SUNY at Buffalo.

Fabrice Hoerner, Technical Marketing, Sr. Manager, Qualcomm

Fabrice Hoerner - Qualcomm - Parks Associates webcast

Fabrice Hoerner is part of Qualcomm’s Technical Marketing team where he focuses on the Internet of Everything: advanced communication technologies, middleware and applications that enable enriched, real-time interactions between people and their environment (for example homes, cars or retail stores). Prior to joining Qualcomm, Fabrice worked for Orange Business Services, leading major sales initiatives on a key energy account: Suez (now GDF Suez, the world’s largest utility). Prior to that Fabrice supervised business intelligence projects for France Telecom.

Fabrice received an MBA from the University of Chicago, Booth School of Business, with a concentration in Strategic Management and Economics and holds a Master’s Degree from Ecole Superieure d’Electricite (Supelec) with a concentration in Information Systems and Networks.

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