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Personalization and unique value of
smartphones to push global sales to 310 million units in 2013
Consumer demand leads to almost 20% annual growth between
2008 and 2013
The consumer appetite for smartphones is skyrocketing and
will push annual sales worldwide from 131 million units in 2008
to over 300 million by 2013, according to international market
research company Parks Associates.
The firm’s new report
Mobile Services: Global Outlook finds consumers are
attracted to these converged devices because they combine
practical and entertainment applications into a mobile platform,
which can then be expanded incrementally with new and unique
add-ons and applications like Breadcrumbz from the Google
Android Market.
“Consumers have a personal connection to their phones,” said
Harry Wang,
Director, Health and Mobile Product Research, Parks Associates.
“Apps like T-Mobile’s Sherpa will learn from its user’s
preferences in order to make personalized, location-based
recommendations on restaurants and shops. The latest iPhone
release is making a strong case for mobile video, and with a
little help from the Apple App Store, users can turn their phone
into a lightsaber.”
Smartphone users worldwide will top 1.1 billion in 2013,
creating a lucrative market for mobile carriers and mobile
application developers.
“The success of the iPhone, Pre, and Blackberry shows the
strength of consumer demand for an intelligent, multifunctional
device,”
Wang said. “The appeal of the smartphone will create
significant new revenue streams for carriers and developers, who
should strive to create new service bundles that build off this
mobile platform with converged video, voice, and data
applications.”
Parks Associates is launching a new consumer study
Mobile Convergence:
Platforms, Applications, and Services to explore
smartphone users’ service and application usage patterns,
handset feature and function requirements, and expectations for
new mobile content and service experience.
“This study will uncover hidden consumer needs and help
carriers, handset manufacturers, and application developers
identify and quantify business opportunities in this
fast-growing market segment,” Wang said.
Mobile Services: Global Outlook is Parks Associates’
latest industry report on global mobile market intelligence. It
provides market trends in global carrier subscriber growth and
handset sales and analyzes carriers’ voice and data service
strategies.
For additional information, visit
http://www.parksassociates.com or contact 972-490-1113,
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, energy
management, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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