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ARCHIVE 2006
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Survey Finds Social Networking Users Have Little
Loyalty
Network-hopping, widgets & links connect, cross-pollinate the social
networking market
MySpace users are chronically unfaithful, according to Parks
Associates'
Web 2.0 & the New Net, a new report that focuses on the social
networking market. Nearly 40% percent of MySpace users keep profiles on
other social networking sites such as Friendster and Facebook. Loyalty
among the smaller social networking sites is even lower, with more than
50% of all users actively maintaining multiple profiles.
These trends highlight a peculiar aspect of the market for social
networking services. Nearly half of all social networkers regularly use
more than one site; one in six use three or more. The result is an
increasingly interlinked environment tied together by links, widgets, and
the users themselves. “MySpace is a growing ecosystem and one that
ironically now extends beyond MySpace itself,” said
John Barrett,
the lead author of the report,
Web 2.0 & the New
Net.
In Barrett’s view, this environment creates fertile ground for new
social networking sites and application providers. “A handful of users are
all it takes to connect new services to the MySpace-centered environment.
From there it can begin to spread virally, assuming of course that it
offers something people want.”
Web 2.0 &
the New Net analyzes the social media space and provides data from
Parks Associates’ library of consumer research studies. For more
information on this or other reports, visit
http://www.parksassociates.com;
contact Parks Associates at 972-490-1113; or e-mail
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates co-hosts executive thought
leadership conferences CONNECTIONS™ and CONNECTIONS™ Europe in
partnership with the Consumer Electronics Association (CEA®). In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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