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Apple® iPhone™ May Struggle Initially to Cross the
Chasm
High price point and doubts about utility of a convergence platform
could inhibit early adoption
The Apple iPhone may find strong demand among early-adopter
technophiles, but building a larger market may be difficult initially,
according to The iPhone: A Consumer Perspective.
This new white paper from Parks Associates includes primary consumer data
from
Mobile Entertainment Platforms & Services (Second Edition), a 2007
survey of 2,000 U.S. Internet users. The survey finds only 3% of these
consumers have a strong interest in purchasing the iPhone at its $499.99
price point and two-year contract.
“The underlying drivers for converging music, multimedia, and
communications capabilities in a device such as an iPhone are certainly
prevalent in today’s market,” said Kurt Scherf,
vice president and principal analyst with Parks Associates. “However, the
high price point may prevent the iPhone from achieving greater adoption
over the short term. It may be an early-adopter product that appeals to
technophiles but initially leaves other interested users on the outside
looking in.”
The white paper concludes with comments from Parks Associates’ analysts
on the strengths and weaknesses of the iPhone. Among the analyses are
insights into the likely response from corporate users, the potential
boost to AT&T, and the expansion of Apple’s “three-screen” entertainment
strategy.
The iPhone: A Consumer Perspective is
a free white paper available for download at
www.parksassociates.com. It
pulls primary consumer data from Parks Associates’ consumer study
Mobile
Entertainment Platforms & Services (Second Edition). For more
information about this study, contact Parks Associates at 972-490-1113 or
sales@parksassociates.com
or visit
http://www.parksassociates.com.
For more market research data, visit Parks Associates’ Fast Facts site
http://www.parksassociates.com/fastfacts.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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