|
Contact
| PRESSROOM | PRESS RELEASE
ARCHIVE 2006
| 2005
| 2004
| 2003 |
2002 |
2001 |
2000 |
1999 |
1998
U.S. Residential Broadband Penetration to Exceed 50%
in 2007
High-speed Internet growth in U.S. homes exceeded 20% in 2006, a
bellwether for future growth in other digital lifestyles services
Residential subscriptions to broadband Internet services surged 20% in
2006 to exceed 50 million U.S. households, according to
Digital Lifestyles: 2007
Outlook, a new study from Parks Associates. The report estimates
U.S. residential broadband subscriptions will surpass 60 million
households by year-end 2007, accounting for 55% of all U.S. households.
“The foundations of digital lifestyle applications and products are
built on access services, including broadband Internet and television,”
said Kurt Scherf,
vice president and principal analyst with Parks Associates. “With the
penetration of high-speed Internet exceeding 50% in 2007, we’re also
witnessing shifts in the way companies are positioning their
communications, entertainment, and information services as home technology
solutions.”
Digital Lifestyles:
2007 Outlook reveals providers are delivering both broadband and
television services with greater emphasis on the value-added services they
enable, rather than just the services themselves. The report also finds
that, in recent years, service providers have been partnering more closely
with equipment vendors to strengthen the linkages between digital
lifestyle services and the end-user products that enable them, including
set-top boxes, home computers, home networks, gaming consoles, and other
fixed and portable consumer electronics devices.
“With the demarcation points in access services migrating closer to the
customers, service providers can provide much more in the way of
personalized and enhanced communications, entertainment, and information
services,” Scherf
said. “A key trend is the tightening of the value chains that enable
end-to-end and seamless services. These stronger linkages will lead to
greater choice and convenience in the ways customers interact with digital
lifestyle amenities.”
Digital Lifestyles:
2007 Outlook provides analysis and forecasts for a variety of
digital lifestyle product categories, including broadband Internet,
television services, digital content services (music, gaming, and video),
and products (home networks and consumer electronics). For more
information about
Digital Lifestyles: 2007 Outlook, contact Parks Associates at
972-490-1113 or
sales@parksassociates.com or visit
http://www.parksassociates.com.
For more market research data, visit Parks Associates’ Fast Facts site
http://www.parksassociates.com/fastfacts.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates co-hosts executive thought
leadership conferences CONNECTIONS™ and CONNECTIONS™ Europe in
partnership with the Consumer Electronics Association (CEA®). In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
|
http://www.connectionsindustryinsights.com
|
