|
Contact
| PRESSROOM
Installing Dealer Product Categories Experience
Heightened Competition
Parks Associates/EH Publishing custom integration Channel Monitor
survey identifies customer support and ease of integration as more
important than price in a brand decision
Product enhancements and increasing marketing investments have resulted
in several key custom integration brands moving up the list of preferred
installing dealer products, according to
2Q07 Channel
Monitor: Brand Awareness, Use and Preference Survey. This study,
the first joint study from Parks Associates and EH Publishing, identifies
Control4 in whole-house automation and lighting control, JVC in
microdisplay rear-projection TVs, and both JBL and Polk for
in-wall/ceiling speakers as having significantly improved their positions
in this channel.
“This research documents the fact that certain brands are
well-entrenched as the market leaders in their specialty categories,” said
Daryl Delano, EH Publishing’s research director. “Members of the ‘Hall of
Fame’ that consistently measure high rankings for brand familiarity and
use include Denon for receivers and amplifiers, Russound for multiroom
audio distribution, Monster for A/V wire & cables, Lutron for lighting
control, and Crestron for whole-house automation.”
Parks Associates and EH Publishing conducted the survey over a
three-week period during May 2007 and covered 21 separate product
categories actively installed by home systems integrators. A total of 987
responses were divided into three groups: audio, video, and
control/infrastructure. The survey was designed and administered to be
comparable to past surveys of the channel.
“This channel is growing 15% to 20% annually,” said
Bill Ablondi,
Parks Associates’ director of home systems research. “Central to its
growth is the emergence of new products – including some based on new
technologies – that are affordable for the mass affluent market and not
just the wealthy elite. We will be monitoring channel acceptance of these
new products and the companies offering them to determine which are
gaining traction, which are not, and why.”
The study also confirmed that customer support and ease of integration
outweigh price as primary purchase considerations. The number of survey
respondents rating price as a very important consideration is around 20%.
In contrast, 85% of dealers surveyed indicate support from the
manufacturer and 75% note the product’s ability to integrate with other
parts of a control or A/V system as important factors.
2Q07
Channel Monitor: Brand Awareness, Use and Preference Survey
provides extensive ratings on manufacturers’ offerings across 21 product
categories and includes estimates of the share of custom electronics
installations across 10 price levels. The results are combined with
historical results to provide perspective on which companies and brands
are gaining share and which are lagging in the home systems integration
channel. For more information about
2Q07 Channel
Monitor: Brand Awareness, Use and Preference Survey, contact Parks
Associates at 972-490-1113 or
sales@parksassociates.com or visit
http://www.parksassociates.com.
For more market research data, visit Parks Associates’ Fast Facts site
http://www.parksassociates.com/fastfacts.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
|
http://www.connectionsindustryinsights.com
About EH Publishing: EH Publishing, Inc. is the information leader
and resource for the electronic home industry. Serving the technology and
construction markets, EH Publishing, Inc. reaches more than half a million
electronic home professionals and consumers worldwide. Founded in 1994, EH
Publishing, Inc. has defined, cultivated and raised awareness of the $10
billion electronic/installed home industry through its products, which
include print publications, on-line publications, trade shows and market
studies. EH Publishing, Inc. is the industry’s source for home technology
information and market analysis, with the targeted print and on-line
publications: Electronic House, CE Pro, TecHome Builder and targeted
tradeshows: Electronic House Expo (EHX) and TecHome Builder Conference and
Expo (TBX). To find out more, visit
http://www.ehpub.com. |
