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ARCHIVE 2006
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Internet Video Revenues to Exceed $7 Billion in 2010
Advertising revenues spur initial market; content services to show
significant growth beginning in 2008
Annual U.S. revenues from Internet video services – spanning
user-generated content to television shows and movies – will exceed $7
billion by 2010, according to Parks Associates’
Internet
Video: Direct-to-Consumer Services. The report also notes this
growth will accompany an ongoing shift toward greater parity between the
revenue sources. In 2007, approximately 85% of revenue will be from
advertisements attached to user-generated content and television and news
streams. By 2010, services for renting and downloading TV shows and movies
will account for nearly 40% of total revenues.
“Major broadcasters, movie studios, retailers, and content aggregators
are all experimenting with new ways to distribute video content online and
attach advertising to their offerings,” said
Kurt Scherf, vice
president and principal analyst, Parks Associates. “The early results have
been quite promising.”
According to
Internet
Video: Direct-to-Consumer Services, online distribution has
boosted viewership and advertising revenues for current primetime
television offerings and serves a strong differentiator in an increasingly
fragmented market. The report encourages content creators to capitalize
further on this trend by working closely with Websites that specialize in
user-generated video and social networking. The active users of these
portals will be the early buyers for Internet video content.
Internet
Video: Direct-to-Consumer Services identifies the early leaders in
Internet video services and technologies and provides analysis and
recommendations for content creators and owners, advertisers and
advertising agencies, broadband service providers, Web and entertainment
portal players, and technology enablers. The report includes forecasts for
television download services; movie rental, purchase, and subscription
services; and embedded and non-embedded advertising in Internet video and
Internet video Websites.
For information, visit
http://www.parksassociates.com. For more market research data,
available through Parks Associates’ Fast Facts site, visit
http://www.parksassociates.com/fastfacts.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates co-hosts executive thought
leadership conferences CONNECTIONS™ and CONNECTIONS™ Europe in
partnership with the Consumer Electronics Association (CEA®). In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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