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North America and Europe Playing “Catch-up” in
Mobile Gaming
Report finds that wider 3G deployments and more capable mobile
handsets in these regions will help close the gap
Consumers in Asia-Pacific (APAC) countries lead European and North
American consumers more than two to one in the adoption of both
single-player and multiplayer mobile gaming, according to
Networked Gaming: Driving the Future, a new report from Parks
Associates.
In the APAC countries surveyed, 28% of consumers play single-player
mobile games on at least a weekly basis, versus 13% in Europe and 8% in
North America. Further, 7% of Asia-Pacific consumers play multiplayer
mobile games on a weekly basis, versus 2% in both Europe and North
America.
“Cellular operators in North America and Europe are lagging behind
their Asia-Pacific counterparts in mobile gaming, but they are starting to
increase their focus on this area,” said
Yuanzhe (Michael) Cai, director of broadband and gaming at Parks
Associates. “Large game publishers such as EA are also reevaluating market
opportunities and investing heavily in the space, so with wider
deployments of 3G mobile networks and the continued development of
feature-rich handsets with gamer-friendly designs, these regions should be
able to reduce the international gaming gap.”
According to
Networked Gaming: Driving the Future, 3D multiplayer gaming and
casual PC-to-mobile gaming would both be good first steps in driving the
mobile gaming market. The mobile gaming market could also benefit from
innovations such as cross-platform designs that position a mobile phone as
an extension platform to online PC and console games. Other innovations
the report mentions include the integration of location-based services
(LBS), social networking, and multiplayer mobile gaming.
“Leveraging unique characteristics such as always-on connectivity and
always-with-you ubiquity is extremely important to the success of mobile
gaming,”
Cai
said. “Focusing on brands and franchise licenses alone is not a
sustainable model.”
Networked Gaming: Driving the Future discusses consumer adoption
of networked gaming, including consumer profiles and interest in connected
and cross-platform gaming. It also covers the technology solutions
enabling such services and examines the market impact and revenue
opportunities for game developers, hardware manufacturers, and broadband
service providers.
For additional information on
Networked Gaming: Driving the Future, visit
http://www.parksassociates.com
or contact 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, energy
management, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
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