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PRESS RELEASE

25 APR 2006

 

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Atheros Communications to host reception at CONNECTIONS™: The Digital Home Conference & Showcase

CONNECTIONS™: The Digital Home Conference and Showcase, produced by Parks Associates in partnership with CEA®, is pleased to announce XSPAN™ from Atheros Communications as the Wednesday Reception Sponsor for its 2006 event. CONNECTIONS™ will be held May 2-4 at the Santa Clara Convention Center in Santa Clara, Calif.

CONNECTIONS™, produced by Parks Associates in partnership with the Consumer Electronics Association (CEA), is the largest executive conference and showcase dedicated to advanced digital lifestyle solutions for residential and mobile environments. This year’s conference topics include digital entertainment, mobile platforms & services, home networking & infrastructure, home management & digital health, and broadband & IP services.

Atheros Communications is a leading developer of semiconductor system solutions for wireless communications products. XSPAN is Atheros’ family of new performance 802.11n technologies that provide high throughput anywhere in the home environment to support multiple, high-bandwidth applications by multiple users—even in the far reaches of the home. Atheros’ newest technology is being used by a broad base of leading vendors of home networking equipment worldwide.

“The future value proposition for home networking is in delivering enhanced and integrated data sharing, communications, and entertainment functionality to connectivity solutions,” said Kurt Scherf, vice president and principal analyst with Parks Associates. “The advance and improvement of wireless to address such issues as throughput, range, and quality-of-service will be critical in delivering this expanded value proposition. Atheros’ XSPAN™ solutions are a key component to this development.”

“Atheros’ latest technology delivers a superior wireless user experience for the digital home,” said Todd Antes, vice president of marketing. “Our XSPAN family of high-performance, 802.11n solutions expands the wireless possibilities for advanced applications like streaming high-definition video, IP telephony or online gaming throughout the home.”

Parks Associates projects that, as a measure of total devices linked in home networks, the global opportunities for home connectivity solutions will expand 250 percent between 2006 and 2010. More than 700 million home networking nodes will be linked by the end of 2010, and multimedia and entertainment devices will constitute approximately 30 percent of the total.

For information about CONNECTIONS™, visit http://www.connectionsconference.com, e-mail sales@parksassociates.com, or call 972-490-1113.

For more information about Atheros Communications, visit http://www.atheros.com.

CONNECTIONS™: The Digital Living Conference and Showcase, hosted by leading research firm Parks Associates with support from the Consumer Electronics Association (CEA®), is the premier executive event focused on the market developments and growth factors for advanced digital lifestyle solutions.

This unique research-driven executive conference and showcase delivers insight and recommendations for new business models and opportunities in digital media/content, connected consumer electronics, broadband and value-added services, and home systems.

For information about CONNECTIONS™, contact sales@parksassociates.com or call 972-490-1113.

For information on speaking, sponsoring, or attending, please visit www.connectionsconference.com.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.

http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com

 

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