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Parks Associates spotlights video distribution and
technologies as key growth areas for 2006
According to leading market research firm Parks Associates, video
services will be a significant area of growth in 2006, and technologies
that match this content with trends toward personalization and
interactivity will be important precursors to the future of digital
services.
“At 2006 International CES, people should definitely look for
solutions that enable new and unique on-demand content services,” said
Harry Wang,
analyst at Parks Associates. “The technologies that fulfill the service
requirements for the new standards in interactivity will see a lot of
success in 2006.”
Over the next few years, video-on-demand (VOD) will become the service
differentiator for U.S. carriers, and by 2009, the average video revenue
per subscriber will be $163 per month, up from $87 per month in 2005,
according to Parks Associates.
“Some major service providers will unveil IPTV services in 2006,” said
John Barrett,
director of research for Parks Associates. “IPTV providers will further
intensify competition in the TV market by introducing more flexible
service models that combine choice and convenience.”
At 2006 International CES, Parks Associates is hosting a special
pre-show workshop,
Portable Players, Bundled Services, & the Global Landscape, on
January 4, 2006, as a CES primer. Parks Associates is also hosting
six
CONNECTIONS™ sessions at CES:
- Fun on the Run: Portable Entertainment Devices
- Reaching the Unreachable Consumer: Advertising in the Digital Age
- Making Media Meaningful: TV on Consumers’ Terms
- Next Steps Digital: Enabling a Whole-Home Entertainment
Experience
- Making the Network Work
- Going Global: Understanding Buyer Preferences for Digital
Services
Throughout CES, Parks Associates will be at Booth 25539, where
the company will be distributing its latest white papers and research
information. For information on registering for Parks Associates events,
please visit http://www.cesweb.org or
contact
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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