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Close to ten million U.S. households will have a
networked storage device by 2010
The number of U.S. households with a networked storage device will grow
from 300,000 at the end of 2004 to nearly 10 million by 2010, according to
Storage and Management for the Connected Home,
a new report from Parks Associates.
A networked storage device connects to a router and allows shared
access among multiple PCs and other networked devices, as defined in the
report. The addressable market for these devices includes households with
home networks and those with multiple PCs. By 2010, 17% of U.S. households
with multiple PCs and one-fourth of those with a home network will have a
networked storage device.

“Consumers, once they realize the danger of losing their valuable
digital assets to hard drive crashes, virus attacks, or other
uncontrollable events, feel a strong need for a robust backup solution,”
said
Yuanzhe (Michael) Cai, senior analyst at Parks Associates. “For
households with multiple PCs or a home network, a centralized storage that
can be shared among multiple platforms makes a lot of sense.”
Storage and Management for the Connected Home
identified several factors that are driving this market, including
declining price, the entry of major hard drive and home networking
companies, consumer awareness campaigns sponsored by these vendors, the
emergence of system-on-a-chip solutions, and better designed software
solutions.
“The industry will push 400,000-600,000 units through the channel in
2005,”
Cai said. “To further grow the pie, vendors need to educate consumers
about the importance of frequent and systematic backup, increase consumer
awareness of networked storage solutions, collaborate with retail
channels, and focus on simple, automatic backup and easy sharing as the
primary value propositions.”
Storage and Management for the Connected Home
examines the market for two advanced connectivity concepts – secure and
easy-to-use storage / backup solutions and network management offerings.
It provides an overview of the industry, profiles leading players and
solutions, offers primary consumer data regarding adoption and interest,
and forecasts market growth.
For more information about
Storage and Management for the Connected Home,
please visit
http://www.parksassociates.com or contact Parks Associates at
972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
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http://www.connectionsindustryinsights.com
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