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ARCHIVE 2006
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Adoption of Digital Content Drives Home Networked
Storage
Adoption of digital content, combined with broadband services and home
networks, drives interest in networked storage solutions for the home,
according to Storage and Management for the Connected Home, an upcoming
industry report from Parks Associates.
Among households with a home network, 27% of those who are enthusiastic
about digital content and services (digital entertainment enthusiasts have
large amount of digital content stored on their home networks and are
early adopters of digital entertainment services) are highly interested in
a networked storage device, defined as a high-capacity hard drive that can
connect to the home network to enable multiple PCs, printers, and other
digital devices (such as an iPod) to store, share, and access content.
“Enthusiasm for digital entertainment content and services is
translating into greater interest in networked storage devices,” said
Yuanzhe (Michael) Cai, senior analyst at Parks Associates. “Companies
manufacturing networked storage solutions would benefit from
cross-promoting their solutions with digital entertainment devices such as
DVRs and portable digital music players or with digital entertainment
services such as online movie or music services.”
The need for storage is apparent and growing, according to
Cai,
so the real challenge for solutions manufacturers is to differentiate
their offerings.
“Companies that manufacture networked storage solutions need to educate
consumers about the benefits of real-time backup, easy sharing among
multiple PCs and networked devices, and the ability to serve digital
content to multiple platforms,”
Cai
said. “They have to differentiate their solutions from basic and
inexpensive USB hard drives now prevalent in retail.”
For additional information on
Storage and Management for the Connected Home, visit
http://www.parksassociates.com
or contact 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates co-hosts executive thought
leadership conferences CONNECTIONS™ and CONNECTIONS™ Europe in
partnership with the Consumer Electronics Association (CEA®). In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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