|
Contact
| PRESSROOM
Internet Security Services: Adding to the Broadband
ISP’s Bottom Line?
Internet protection services – including anti-spyware, antivirus,
anti-spam, pop-up blockers, and parental controls – may drive growth in
value-added service revenues
More than one-half (56%) of U.S. broadband households have received an
Internet protection solution from their broadband ISP, although only 11%
currently pay for these services, according to Parks Associates’ recent
study
Profiles of
PC Usage.
Nevertheless, these security solutions, which could include antivirus,
anti-spyware, anti-spam, pop-up blockers, and parental controls, could
lead to greater customer retention and future revenue growth as ISPs
expand these services. Two-thirds of U.S. and Canadian households indicate
a willingness to pay for such services, according to Parks Associates’
Global
Digital Living survey.
“Along with the many benefits of broadband Internet connectivity, it
also brings concerns about viruses, spyware, and other maladies,” said
Kurt Scherf,
vice president and principal analyst at Parks Associates. “Although most
home users report using their own security and protection packages,
Internet service providers have a significant opportunity to offer such
services not only as customer satisfaction and retention tools but also as
value-added services and revenue drivers.”
Scherf points to the early moves by Canadian broadband providers Bell
Canada and TELUS as potential models. Both carriers offer a variety of
fee-based security solutions to their customers, and Bell Canada in
particular has found that its offering is driving a large percentage of
the provider’s value-added solutions revenues at present.
“As broadband carriers seek to package a variety of value-added
services, they should not forget that some of the most attractive features
are those that address very basic needs,”
Scherf said.
“Broadband-deployed Internet security solutions include subscriptions for
virus and spyware definitions, real-time monitoring and alerts from a
trusted carrier, and established customer billing and support service
mechanisms. At a time when growing revenue per subscriber has never been
more important, these services could strengthen the carrier-customer
relationship as well as the ISP’s bottom line.”
Global Digital Living is a multinational research program that
surveys customers in thirteen countries spanning four continents.
Profiles of
PC Usage provides a detailed assessment of how today’s PC owners
use this device in everyday life. For additional information on
Global
Digital Living or
Profiles of
PC Usage, visit
http://www.parksassociates.com or contact 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
|
http://www.connectionsindustryinsights.com
|
