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Younger consumers warming up to multimedia home
networks
Younger Internet users, especially those between 18 and 24, are highly
receptive to the concept of a multimedia home network, according to
Profiles of
PC Usage, a new primary consumer survey by Parks Associates of more
than 2,680 PC users with Internet connections. Close to two-thirds (59%)
of Internet users 18-24, compared with 36% of all U.S. Internet users,
expressed high interest in this type of network, which enables consumers
to play PC-based music, pictures, and videos on TVs and stereos throughout
the home.
“This finding heralds the dawn of multimedia home networks,” said
Yuanzhe (Michael) Cai, senior analyst at Parks Associates. “With
higher broadband and home network penetration and increasing availability
of self-created and commercial digital media, consumers see strong value
propositions in the ability to access multimedia content anytime,
anywhere, and on any platform.”
As younger generations, notably those who grew up in the digital era,
come of age, the multimedia home network will find even more traction,
according to Parks Associates.
“Once consumers have experienced a multimedia home network, they cannot
live without it,”
Cai
said. “Close to 90% of those who have a multimedia home network find the
concept highly appealing, compared with less than one-third of those who
don’t have a home network at all. Consumers are ready, so it is left to
the PC, CE, service, and content industries to sort out key issues such as
enabling technologies, consumer education, DRM, content availability, and
viable business models.”
Profiles of PC Usage provides a detailed assessment of how today’s
PC owners use the PC in everyday life. The project investigates the use of
and interest in new software and services, the impact of high-speed
Internet connectivity, the use of specific Internet-based services such as
VoIP, the adoption of home networks and networked devices such as
networked storage, and the use of and interest in the PC as part of the
multimedia experience. It also offers a segmentation of PC consumers
relative to these usage characteristics.
For more information about this study, please contact Parks Associates
at 972-490-1113 or
sales@parksassociates.com or visit
http://www.parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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