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ARCHIVE 2006
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PlayStation Portable Hasn’t Enticed Video Fans Yet
Only 6% of PlayStation Portable (PSP) Intenders Rank Video as the
Top Extra Feature for a PSP
Sony’s hot-selling PlayStation Portable (PSP) has not yet become an
immediate threat to hard-drive-based portable video devices, according to
Parks Associates’ upcoming report
Portable Multimedia Players: Analysis and Forecasts.
The report, which uses data from Parks Associates’ recent survey
Mobile
Entertainment Platforms and Services, shows the PSP still appeals
to mainly gaming-oriented consumers. Among PSP intenders, the top factors
influencing their interest were graphics (34%), gaming capabilities (29%),
and an extensive game catalog (29%), all gaming-related product
attributes. Only 6% ranked video playback as the main extra feature
driving their interest, whereas significantly higher percentages of
intenders cited features such as wireless connectivity (17%), a hard drive
(19%), and TV connectivity (20%) as most desirable.
“Gamers’ enthusiasm for the PSP hasn’t spilled over to consumers who
like video on the go,” said
Harry Wang,
research analyst at Parks Associates. “This news is good for manufacturers
of hard-drive-based portable video players, who have been concerned the
PSP would adversely affect demand for their products.”
The PSP could become a bigger threat, according to Wang, depending on
how quickly Sony can build a sizeable library of video content for this
platform. But the PSP is just one of many challenges confronting the
companies in this market.
“Portable video players face additional adoption hurdles, including
price, content availability, and competition from smartphones or
multimedia PDAs,” Wang said.
Portable Multimedia Players: Analysis and Forecasts probes market
demand for portable multimedia players, evaluates product and pricing
strategies of existing brands, analyzes market drivers and barriers, and
estimates PMP’s adoption rates and market potential over the next five
years.
For additional information on
Portable Multimedia Players: Analysis and Forecasts, visit
http://www.parksassociates.com
or contact 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates co-hosts executive thought
leadership conferences CONNECTIONS™ and CONNECTIONS™ Europe in
partnership with the Consumer Electronics Association (CEA®). In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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