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“Place-shifted” Content Market Spurred by Shared
Photos and Games
Stored personal and commercial content will drive consumer demand to
access multimedia services from multiple locations in, outside of the home
Digital photography and multiplayer gaming are the key applications
motivating consumer interest in “place-shifting” solutions, according to
Parks Associates. The market research firm has found these applications,
which generate high interest among consumers, hold the greatest potential
for success in developing portable content and services for the mass
market.
“Content owners, networking component manufacturers, and mobile
applications players all stand to benefit from this high consumer interest
in ‘place-shifted’ content,” said
Kurt Scherf,
vice president and principal analyst for Parks Associates.
Parks Associates’ consumer surveys have found that consumer place a
higher premium on content personalization, storage, and sharing services
that offer more in terms of flexibility and ease-of-use. Scherf indicated
that content owners, developers, and providers should begin to build
business models that take these preferences into account.
“Approximately one-quarter of U.S. households serve as crucial leading
adopters of residential and mobile solutions,” Scherf said. “When
questioned about new means of access to personal and stored content, they
expressed the highest interest in sharing photographs with friends and
loved ones. That is the application with the highest potential for success
in this budding market for mobile ‘place-shifting’ solutions.”
In early 2005, Parks Associates is launching two new primary consumer
research studies,
Digital Entertainment: Changing Consumer Habits and
Mobile Entertainment Platforms & Services, which will focus on how
consumers interact with and use digital media, including recorded
television programming, digital music, gaming, and personal and
self-created content. The studies will focus on the ways in which
consumers will seek to “place-shift” their content in both home and mobile
ecosystems. For more information about
Digital Entertainment: Changing Consumer Habits and
Mobile Entertainment Platforms & Services, please contact Parks
Associates at 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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