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Music Videos Rocking the Market for Portable Video
Downloads
Teens in particular will gravitate toward music videos and shorter
pieces of content for mobile phones and portable media devices
U.S. consumers, teenagers in particular, show distinct preferences for
short, easily consumable content, including music videos, TV sitcoms, and
movie trailers, when it comes to portable streaming video and downloads,
according to
Mobile
Entertainment Platforms and Services, a new study from Parks
Associates.
Chief among the favored content are music videos, which received strong
interest from 15% all U.S. Internet households and 38% of teenagers. The
strength of this content in a portable video context validates the early
efforts of such players as Apple Computer Inc., which has started
deploying short, targeted videos to complement its existing iTunes® music
service. Further, as a growing number of existing television providers –
including major cable operators – seek to enhance their offerings, they
may augment their deployment with these types of mobile video content.
These findings, according to Parks Associates’ analysts, may augur well in
light of last week’s news that Sprint Nextel Corp. will support major
cable operators in their efforts to provide mobile video content to their
subscribers.
“The value of the mobile video experience will emerge through
enhancements to existing services,” said
Kurt Scherf,
vice president and principal analyst at Parks Associates. “As early
results from the Apple video experiment have shown, consumers are reacting
well to the notion of music videos that complement iTunes audio tracks.
The value of mobile content from the cable providers’ perspectives will be
in instant access to sports highlights, news, and perhaps movie previews,
services that will enhance both their multichannel and standard on-demand
offerings.”
From November 9-11, 2005, at the Fairmont San Jose, Parks Associates is
hosting Fall Focus: Making Media
Meaningful. This executive conference examines new usage scenarios for
both commercial and self-created content, including consumer drivers and
the enabling technologies. Specific sessions, keynote addresses, and the
Leadership Roundtable will focus on such subjects as the role of
traditional media players in an on-demand world, the changing face of
advertising, the outlook for portable media and devices, interactive and
enhanced television applications, and user interfaces for finding and
interacting with content.
Mobile
Entertainment Platforms and Services surveyed more than 2,000 U.S.
Internet users (including teenagers) regarding their ownership, usage, and
interest in different mobile/portable entertainment platforms and
services. The study provides detailed cross-tabulation, factor analysis,
and cluster analysis.
For more information on
Mobile
Entertainment Platforms and Services, visit
http://www.parksassociates.com
or contact 972-490-1113 or
sales@parksassociates.com. For more information on
Fall Focus: Making Media Meaningful,
visit http://www.fallfocus.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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