|
Contact
| PRESSROOM
PlayStation Portable Is Most Wanted Gaming Gadget in
U.S.
Close to one-half (49%) of U.S. Internet users who plan to purchase a
portable gaming device want a Sony PlayStation Portable (PSP), according
to Parks Associates’
Mobile
Entertainment Platforms and Services, a new consumer study of more
than 2,000 U.S. Internet users.
Given this level of interest, PSP is in a good position to challenge
the other devices in the portable gaming domain, especially devices from
Nintendo, the current market leader. Gameboy Advanced and Gameboy DS, both
from Nintendo, scored only a combined 33% among U.S. Internet users with
purchase plans for a portable gaming device. Nokia N-Gage lags far behind
with only 4% of future planned purchases.
“Sony’s aggressive marketing and smart positioning have paid off, with
more than 1.3 million units sold in the U.S. in less than two months, with
no signs of its sales tapering off,” said
Yuanzhe (Michael) Cai, senior analyst at Parks Associates. “Our
research further shows that the PSP’s sleek, sexy design and support for
music and video playback bolster its already strong appeal among gamers
older than 18.”
Mobile
Entertainment Platforms and Services, a new consumer study from
Parks Associates, surveys more than 2,000 U.S. Internet users (including
teenagers) regarding their ownership, usage, and interest in different
mobile/portable entertainment platforms and services. For additional
information about
Mobile
Entertainment Platforms and Services, visit
http://www.parksassociates.com
or contact 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
|
http://www.connectionsindustryinsights.com
|
