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ARCHIVE 2006
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IPTV Services Make the Grade in Spain, U.K., and
Japan
U.S. ranks sixth in 12-nation study that examines the “digital
readiness” of nations for interactive and personalized television services
Next-generation television offerings that focus on interactivity are
likely to find widespread success in Spain, the U.K., and Japan, according
to
IP Video Services: Analysis and Forecasts, a new study from Parks
Associates.
Consumers in general exhibited varied levels of interest in targeted
television services specific to enhanced communications, personalization,
interactivity, and TV-to-PC convergence. Spain has nearly 80% of its
population showing keen interest in adopting advanced TV services,
especially those related to interactive features such as personalized
recommendations and voting abilities. In both the United Kingdom and
Japan, 75% of the people show a strong inclination toward advanced TV
services.
“Different populations have quite unique reactions to and interest in
applications regarding advanced TV services,” said
Deepa Iyer,
research analyst at Parks Associates. “Consumers in the United Kingdom are
more inclined toward interactive features such as voting abilities whereas
the Japanese prefer features such as personalized recommendations and
one-button access capabilities.”
Due to the variety in advanced television offerings, operators will
have to deploy targeted services specific to each region, according to
IP
Video Services: Analysis and Forecasts. In turn, these companies
will look to network, software, and other solutions providers that can
offer maximum flexibility and scalability in such offerings as set-top box
design, middleware, electronic program guides, and home networking.
“The ‘one size fits all’ mindset regarding television services is
obsolete,” Iyer
said. “The strategic advantage in the next phase of advanced TV services
goes to operators who can deliver targeted solutions today that can be
expanded as their subscribers demand more advanced features and services.”
IP Video Services: Analysis and Forecasts provides an analysis of
the drivers, inhibitors, and opportunities for IPTV services from both
carrier and consumer perspectives. It provides overviews of major players
along the IPTV value chain and delivers a country-by-country analysis of
the consumer demand for advanced TV services.
For additional information on
IP Video Services: Analysis and Forecasts, visit
http://www.parksassociates.com or contact 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates co-hosts executive thought
leadership conferences CONNECTIONS™ and CONNECTIONS™ Europe in
partnership with the Consumer Electronics Association (CEA®). In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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