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ARCHIVE 2006
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1998
Home Data Networks Drive Additional Services
Data-centric connectivity solutions promote interest in more
sophisticated monitoring and protection, value-added services, and storage
Data networks incubate interest in additional value-added services
among U.S. households, according to Parks Associates’ forthcoming report
Home Networks
and Residential Gateways: Analysis & Forecasts. The market
research firm has found households with a home data network demonstrate
substantially higher interest than non-networked households in bundled
services (25% versus 14%), voice-over-IP (17% versus 6%), and networked
storage (17% versus 2%). These levels of interest represent the larger
potential for expanding the service domain and broadening the appeal of
home networking solutions.
“We’re witnessing an early shift toward home networking as a key
variable for motivating additional services in the home,” said
Kurt Scherf,
vice president and principal analyst at Parks Associates. “Equipment vendors and carriers have a
significant opportunity to package data, voice, and multimedia networks as
a complete bundle of services that offer network management, virus and spyware protection, and enhanced storage capabilities.”
According to
Home Networks
and Residential Gateways: Analysis & Forecasts, service providers will
serve as a key distribution channel for both the networked CPE (consumer
premise equipment) and value-added services.
Home Networks
and Residential Gateways: Analysis & Forecasts examines
the competitive players, their products, consumer demand, and market
trends for the data networking and residential gateway markets. The report
also paints a detailed picture of household adoption patterns based on
Parks Associates’ database of consumer survey data and forecasts demand
over the next five years. For more information about this study, please
contact Parks Associates at 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates co-hosts executive thought
leadership conferences CONNECTIONS™ and CONNECTIONS™ Europe in
partnership with the Consumer Electronics Association (CEA®). In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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