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Taiwan & Korea Lead in the adoption of Consumer
Technologies
U.S. consumers lead the world in consumption of television-related
products; Asian consumers lead in computer products
Taiwan and South Korea lead the world in the adoption of consumer
technologies, according to
Global Digital Living™ (GDL), a new international study from Parks
Associates.
GDL
surveyed over 10,000 households in 13 countries and ranked nations
according to their proclivity to adopt and use MP3 players,
video-on-demand (VOD), home networks, computers, online services, and
similar advanced technologies. The United States proved the most receptive
to TV-related technologies (such as DVRs and digital cable) but fell
behind Taiwan and Korea in the adoption of computer-related technologies.
Europe countries generally placed behind North America and developed Asian
countries like Japan in the adoption of all categories surveyed.
“Each nation has particular strengths and weaknesses in terms of
technology adoption,” said
John Barrett,
director of research at Parks Associates. “Canada, for instance, is a very
impressive market for home networking while Japan is the undisputed
champion for mobile phones, with over one-half of all Japanese households
using mobile phone features like e-mail or photo messaging every month. Of
course long commute times in Japan encourage the use of mobile phone
entertainment features.”
The results of the
Global
Digital Living™ survey were released to coincide with the upcoming
Consumer Electronics Show (CES) in Las Vegas where Parks Associates
will be on hand to discuss the results (South Hall, booth 25539).
For additional information on
Global
Digital Living™, visit
http://www.parksassociates.com or contact 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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