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ARCHIVE 2006
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For Movies, Europeans Go, Americans Stay Home
European Households prefer the cinema while Americans like to rent
When it comes to watching movies, Internet households in North America
prefer to stay at home while similar European households prefer the
cinema, according to
Global
Digital Living™, a multinational consumer study by Parks
Associates that provides comparative data from 13 nations, identifying the
relative rates of adoption of digital living technologies.
For North America, the gap between renting versus going out is
particularly pronounced in Canada, where 54% of all Internet households
rent movies each month but just 29% go out to the movies at the same rate.
Conversely, European Internet households prefer the cinema over renting
movies. In France, for example, 36% of all Internet households go to the
cinema every month while just 21% rent movies.
“The practice of ‘cocooning’ or surrounding your personal living space
with everything you want appears to be stronger in North America than in
Europe,” said
John Barrett, director of research at Parks Associates. “North
American households are much more likely to use pay-per-view or have a
subscription TV service, and the difference in film viewing habits is an
extension of this trend.”
In addition,
Global
Digital Living™ found that Asian Internet households generally
follow their North American peers and rent movies more often than go to
the cinema. South Korea was a notable exception, however, with 43% going
to the movies monthly and 35% renting movies monthly.
“This finding in Korea is partially due to the increasing use of the
Internet to watch movies,”
Barrett
said. “Forty-eight percent of Korean Internet households download or
stream video every month, a number that surpasses both their rental and
movie-going rates. Korea has always had a weak movie rental market, which
ironically has helped boost the demand for online distribution.”
The
Global
Digital Living™ project is a study of worldwide consumer
technology trends. It surveyed Internet households in thirteen nations:
France, Italy, Spain, Germany, Canada, Taiwan, Japan, India, China, South
Korea, Australia, the United Kingdom, and the United States.
For additional information on Global Digital Living™, visit
http://www.parksassociates.com
or contact 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates co-hosts executive thought
leadership conferences CONNECTIONS™ and CONNECTIONS™ Europe in
partnership with the Consumer Electronics Association (CEA®). In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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