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Hollywood@Home
Four million U.S. households are now using digital video cameras and
editing software every month to create movies at home, with roughly
750,000 doing so on a weekly basis, according to Parks Associates’
Global
Digital Living™.
This project, a multinational study of consumer technology trends,
found movie making is a growing niche market for technology products in
the U.S. Recent high-profile examples of homemade movies, including Star
Wars fan films and the theatrical release of My Date with Drew, should
further fuel interest in digital video and drive the purchase and use of
digital camcorders and video-editing software.
“Home filmmaking is somewhat akin to gaming,” said
John Barrett,
director of research for Parks Associates. “It requires a high-end
computer with a considerable amount of storage, memory, and processing
power. Apple is very strong in this market right now, but as it grows, I
expect we’ll see more efforts by Windows-based competitors to tap into the
demand.”
The
Global
Digital Living™ project is a study of worldwide consumer
technology trends. The project surveyed Internet households in thirteen
nations: France, Italy, Spain, Germany, Canada, Taiwan, Japan, India,
China, South Korea, Australia, the United Kingdom, and the United States.
For additional information on
Global
Digital Living™, visit
http://www.parksassociates.com or contact 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates co-hosts executive thought
leadership conferences CONNECTIONS™ and CONNECTIONS™ Europe in
partnership with the Consumer Electronics Association (CEA®). In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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