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ARCHIVE 2006
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Online gaming an activity of gender equality in Asia
On a near-global scale, women are more likely than men to play online
games, with Asia being the one exception, according to
Global
Digital Living, a multinational series of consumer surveys from
Parks Associates.
Among Internet households in North America, 52% of women play online
games each month compared with 39% of men, according to this international
study. Similar gaps regarding online gaming exist among Internet
households in Europe, 39% of women and 28% of men, and in Australia, 53%
of women and 27% of men. Only in Asia were these gaming activities equal
between women and men at 49% and 50%, respectively.
Yuanzhe (Michael) Cai, a senior analyst with Parks Associates,
attributed Asia’s gender parity in online gaming to a variety of cultural
and business factors, including different gamer preferences and popular
genres as well as online gaming business models designed to encourage
equal participation.
“Industry pundits buzz about the large percentage of females gaming
online, but many of these gamers are playing free or ad-supported casual
card and board games,”
Cai
said. “The revenue-generating genres such as first-person shooters and
fantasy games are still dominated by a small group of hard-core male
gamers. The gender parity in Asia is unique and may offer insight on how
to expand the gaming industry in the western world. Gamers in Asia tend to
value the community aspect of the online gaming experience, and the
dominant game genres appeal to males and females alike.”
The
Global
Digital Living project is a study of worldwide consumer technology
trends and surveyed Internet households in thirteen nations: France,
Italy, Spain, Germany, Canada, Taiwan, Japan, India, China, South Korea,
Australia, the United Kingdom, and the United States.
For additional information on
Global
Digital Living, visit
http://www.parksassociates.com or contact 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates co-hosts executive thought
leadership conferences CONNECTIONS™ and CONNECTIONS™ Europe in
partnership with the Consumer Electronics Association (CEA®). In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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