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PRESS RELEASE

18 JAN 2005

 

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Wi-Fi Surpasses Ethernet for Home Networking

The number of households using Wi-Fi wireless technology for home networking has surpassed the number using Ethernet, according to Global Digital Living, a recent survey by Parks Associates. This study, which surveyed consumers in Europe and North America on technology adoption and use, found 52% of U.S. households with a home network use Wi-Fi and 50% use Ethernet. By comparison, only 32% of Canadian households with a home network use Wi-Fi, 43% use Ethernet, and 26% were unsure which technology they were using.

“This is truly a watershed finding,” said John Barrett, director of research at Parks Associates. “Establishing a solid base of wireless home networks is crucial for the adoption of next-generation services. Many applications such as home control, home security, or even multimedia distribution are impractical with an Ethernet-only network.”

Barrett credited the surge in Wi-Fi adoption to the cable TV and telephone companies that offer broadband Internet service. “Service providers have been aggressive in bundling wireless home networks with broadband service over the last year. It’s a smart move that will ultimately pay off for them because they will be best positioned to offer next-generation services to the consumer.”

For additional information on Global Digital Living, visit http://www.parksassociates.com or contact 972-490-1113 or sales@parksassociates.com.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.

http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com

 

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