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Fall Focus: Making Media Meaningful to address
media personalization and consumer habits
Parks Associates today announced the preliminary topics for
Fall
Focus: Making Media Meaningful, an executive conference on media
personalization and consumer habits that will take place November 9-11,
2005, at the Fairmont San Jose in Calif.
Hosted by Parks Associates,
Fall
Focus: Making Media Meaningful
will address changing consumer habits in this era of digital entertainment
and media personalization. The event will feature industry-leading
speakers who will discuss in an interactive environment the opportunities,
successes, and obstacles in this evolving digital domain.
“The notions of media personalization and easy access have changed
significantly from the days of the remote control and car radio presets,”
said Kurt Scherf, vice president and principal analyst for Parks
Associates. “Fall Focus will provide attendees with analysis and
commentary from many companies shaping the future of media delivery and
consumption. Attendees will leave with a fresh perspective on the critical
role of the consumer in determining the success of new solutions for both
self-created and commercial media.”
Fall
Focus: Making Media Meaningful sessions will address the following issues, among others:
- Does having high-quality digital content at home decrease the
consumer’s propensity to go to movies and concerts?
- Does ownership of wireless technology affect other consumer habits –
TV viewing or consumption of music, movies, and news?
- Do easy access to local information and the ability to buy movie
tickets online tend to increase, decrease, or have no effect on movie
attendance and movie rentals?
- If consumers have the ability to skip commercials, do they actually
use it? If so, how can advertisers reach these consumers?
- In an era of pop-up ads, spam, product placements, and additional
advertising beyond the traditional broadcast model, which methods are
working, and which need adjustment?
- Since digital technology allows for the creation of identical
high-quality copies of commercial content, are people getting what they
want from friends or family, or does the exposure to
high-quality content increase their purchase of DVDs?
- What influences changes in consumer habits? Are changing habits a
combination of product and Internet, a function of Internet alone, a
function of comfort and time with these new tools, or some combination
of the above?
- Are there specific market segments that based on discovered habits,
demographics, or product ownership patterns show predictable patterns in
the acquisition and use of today’s advanced products and services?
Keynotes, presentations, and discussions at this event will cover
topics such as software tools for media editing and sharing, new designs
and functionality for user interfaces (both graphic and physical), the
growing role of niche content, and the changing nature of advertising and
marketing in the digital age. Parks Associates is currently accepting
speaker submissions through the Call For
Papers form at www.fallfocus.com. Deadline to submit is July 28, 2005.
Fall Focus events host 250-300 executives and provide a full analysis
and evaluation of the “focus” topic.
Early
sponsors for Fall Focus 2005 include Gold Sponsor Entropic
Communications and Silver Sponsor Streamload. For more information on
attending this event or participating as a sponsor, visit
www.fallfocus.com.
For more information on Fall Focus, visit
www.fallfocus.com.
About Fall Focus
Fall Focus conferences are targeted events providing a full analysis and
evaluation of the “focus” topic. These conferences typically host 250-300
people, and the agenda features industry leaders from the relevant domains in an
interactive environment, moderated by Parks Associates’ analysts.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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