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Parks Associates to host Fall Focus: Making Media
Meaningful
Executive conference to focus on media
personalization and consumer habits
Parks Associates announced today that
Fall Focus: Making Media Meaningful,
an executive conference focusing on media personalization and consumer
habits, will take place November 9-11, 2005, at the Fairmont San Jose in
Calif.
Hosted annually by Parks Associates,
Fall Focus will examine tools, technologies, and services aimed at
making personal and commercial multimedia content more accessible and
functional for end users.
Recent data from Parks Associates’ primary consumer research find
significant numbers of U.S. consumers already embracing media
personalization and creativity, particularly in such application
categories as digital photography. For example, 7.7 million U.S.
households are active users of DVRs, and 53% of this consumer segment is
interested in accessing stored content in other locations in the home. In
addition, 7.4 million U.S. households are active digital music application
users and are nearly three times as likely to pay for music downloads and
online music subscriptions.
Keynotes, presentations, and discussions at this event will cover
topics such as software tools for media editing and sharing, new designs
and functionality for user interfaces (both graphic and physical), the
growing role of niche content, and the changing nature of advertising and
marketing in the digital age.
“The evolution of media personalization and access has changed
significantly from the days of the remote control and car radio presets,”
said Kurt Scherf,
vice president and principal analyst for Parks Associates. “Fall Focus
will provide attendees with analysis and commentary from many companies
shaping the future of media delivery and consumption. Attendees will leave
with a fresh perspective on the critical role of the consumer in
developing and selling a host of new solutions for both self-created and
commercial media enjoyment.”
Fall Focus events host 250-300 executives and provide a full analysis
and evaluation of the “focus” topic. Each event features speakers who are
leaders in their industries, with Parks Associates’ analysts providing
consumer data and analysis of the topic. The moderator creates an
interactive forum for each session, providing attendees with time to ask
questions, network with peers, and actively investigate the “focus” topic.
Early
sponsors for Fall Focus 2005 include Gold Sponsor Entropic
Communications and Silver Sponsor Streamload.
For more information on Fall Focus, visit
www.fallfocus.com.
About Fall Focus
Fall Focus conferences are targeted events providing a full analysis and
evaluation of the “focus” topic. These conferences typically host 250-300
people, and the agenda features industry leaders from the relevant domains in an
interactive environment, moderated by Parks Associates’ analysts.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
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http://www.connectionsconference.com |
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