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Home Builders Grow in Importance as a Channel for
Technology Products
Home builders sold $11 billion worth of technology products in 2004
and expect sales to increase 10-12% in 2005
Home builders sold $11 billion worth of technology products in 2004 and
expect sales to increase 10-12% in 2005, according to Parks Associates’
2004
Builder Survey. These findings show builders growing into a
formidable channel for the distribution of advanced products such as home
networking and multiroom audio systems, with 62% of all U.S. builders on
the lookout for new products and capabilities that could differentiate
them in the market.
“Builders are well into a new era in home building that encompasses
much more than lumber, bricks, and granite countertops,” said
Bill Ablondi,
director of channel research for Parks Associates. “Over one-fourth of
builders have employees actively evaluating new technologies for their
potential both to boost sales and serve as differentiators. Solutions such
as home networking and audio distribution systems offer great
opportunities for manufacturers to get in on the ground floor of the
digital-home trend.”
To gain greater insight into this growing market, Parks Associates, in
partnership with Hanley Wood, LLC, the premier business-to-business media
network serving North America’s residential and commercial construction
industries, has launched 2006 Builder Insights, which is a
multilevel project surveying builders’ sales of technology products and
services.
2006 Builder Insights is designed for manufacturers and
service providers to learn about the builders who are adding technology
products to their offerings, the selection criteria they use to choose
products and vendors, and what they need to help merchandise these
amenities. The research will comprise both a broad-based survey of at
least 250 local, regional, and national home builders and case studies of
selected builders chosen based on their profitable technology sales
strategies.
“Key product categories we plan to cover include home theater and
multiroom audio systems, structured wiring, central control and security
systems, and others such as central vacuum systems,”
Ablondi said.
“We also plan to analyze current partnerships and future opportunities
between builders and service providers, such as utilities, telcos, and
cable MSOs, to offer communication, broadband Internet access, security
monitoring, and premium content services.”
2006 Builder Insights will also provide forecasts for
builder sales of home theater, multiroom audio, structured wiring, central
controls, and security systems. For more information about 2006
Builder Insights, please contact Parks Associates at 972-490-1113
or sales@parksassociates.com
or visit
http://www.parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
|
http://www.connectionsindustryinsights.com
About Hanley Wood: Hanley Wood, LLC, founded in 1976, is the
leading media company serving housing and construction. Based in
Washington, D.C., it is one of the 10 largest business-to-business media
companies in the United States. Through five operating divisions, the
company produces award-winning magazines and Web sites, marquee trade
shows and events, rich data and custom marketing solutions. The company
also is North America’s leading provider of home plans. For additional
information, visit www.hanleywood.com. |
